Thrills

Thrills is a Canadian chewing-gum brand whose identity is built around an unusually distinctive flavour and appearance. The brand originated with O-Pee-Chee, a confectionery company based in London, Ontario. It became particularly recognizable for its purple gum pieces and flavour profile, which consumers have long compared to soap. Rather than treating that association solely as a drawback, the brand has incorporated it into its packaging and public identity: contemporary packs prominently acknowledge that it still tastes like soap. The brand was originally sold in formats including a paper envelope and a blister pack. Its packaging later shifted to a cardboard format resembling a Chiclets box. Current packs contain ten pieces of gum and are produced in Spain for Tootsie Roll Industries. O-Pee-Chee was acquired by Nestlé in 1996, forming part of the brand's ownership history before production for the current owner. Thrills occupies a niche position in confectionery rather than competing primarily on conventional fruit, mint, or bubble-gum flavour appeal. Its value comes from novelty, nostalgia, recognizability, and the willingness to make its unconventional taste the central part of its proposition. The brand is associated with Canadian confectionery culture, although the available reference material does not establish a complete list of current markets or a detailed distribution footprint. It is best understood as a distinctive legacy chewing-gum trademark maintained through packaging continuity and a deliberately eccentric flavour promise.

Thrills is a Canadian chewing-gum brand associated with O-Pee-Chee, the confectionery company that originally produced it in London, Ontario. The available historical record identifies O-Pee-Chee as the brand's originating producer but does not provide a confirmed launch year or the name of an individual founder. The brand's early identity was established through a purple-coloured gum and a flavour that differed markedly from mainstream fruit and mint products. A central part of Thrills' history is the unusual consumer response to its taste. The flavour has frequently been compared to soap, an association that became so established that later packaging referenced it directly with the statement that the product still tastes like soap. This turned a potentially negative product attribute into a recognizable brand characteristic and helped distinguish Thrills within the chewing-gum category. The product was sold in several package formats over time. Earlier presentations included a paper envelope and a blister pack. It subsequently adopted a cardboard package similar in appearance to a Chiclets box, providing a more conventional retail format while preserving the established product identity. The available reference describes contemporary packages as containing ten pieces and measuring approximately 22 by 9.8 by 4.7 centimetres. O-Pee-Chee was acquired by Nestlé in 1996, marking a significant ownership transition in the brand's corporate history. The reference material does not specify how long Nestlé controlled the trademark or identify the precise transaction through which the brand later came under Tootsie Roll Industries. It does establish that Thrills is now made in Spain for Tootsie Roll Industries. This indicates that the brand's Canadian origins and identity coexist with an internationalized manufacturing arrangement. Thrills remains a small but distinctive confectionery brand. Its competitive proposition is not based on conventional flavour popularity or broad product-line expansion. Instead, it relies on memorability, nostalgia, packaging recognition, and the novelty of a flavour that consumers can immediately identify. The available sources do not provide current sales figures, detailed distribution information, recent marketing campaigns, or a confirmed corporate headquarters for the brand.

• 1996

  O-Pee-Chee acquired by Nestlé

  [1]Thrillsen.wikipedia.org

  Nestlé acquired O-Pee-Chee, creating a documented ownership transition in the history of the company associated with Thrills.

• Origin under O-Pee-Chee

  [1]Thrillsen.wikipedia.org

  Thrills was originally produced by O-Pee-Chee, a confectionery company based in London, Ontario, Canada.

• Production for Tootsie Roll Industries moved to Spain

  [1]Thrillsen.wikipedia.org

  The brand is described as being made in Spain for Tootsie Roll Industries.

A nostalgic, novelty-oriented chewing-gum brand differentiated by its purple colour and deliberately distinctive soap-like flavour.

• Chewing gum

  Thrills chewing gum

  The core Thrills product is a purple-coloured chewing gum known for its distinctive soap-like flavour. The product has appeared in several retail formats, including an earlier paper envelope and blister pack and a later cardboard package resembling a Chiclets box. Contemporary packages are described as containing ten pieces of gum and measuring approximately 22 x 9.8 x 4.7 centimetres. The product's unusual flavour is central to its brand identity rather than a peripheral characteristic.

• 2020-02-14

  Betsson announces acquisition of GiG's B2C business[2]Betsson宣布收购GiG的B2C业务mynewsdesk.com

  Reported: 2020-02-14

  Betsson announced an agreement to acquire Gaming Innovation Group's B2C operations, including the Guts, Kaboo, Rizk and Thrills brands and associated operations and technology. The transaction was conditional on customary regulatory approvals, with completion expected in mid-April 2020.

1. 1Thrillsen.wikipedia.org
2. 2Betsson宣布收购GiG的B2C业务mynewsdesk.com