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Threadless

Retailer / private label

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Online T-shirt design community and retailer known for crowdsourced designs.

Last updated October 28, 2026

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Overview

Threadless is an online T-shirt design community and retailer founded by Jake Nickell in 2000. The company selects designs through community submissions and voting, then produces and sells them.

Products and positioning

Creative community-driven apparel brand that emphasizes user participation and unique designs.

Product categories. T-shirts · Apparel · Accessories

Controversies

  • 2020

    Atari sues Threadless over alleged trademark infringement

    Atari Interactive filed a complaint against skinnyCorp., the owner of the Threadless e-commerce website, alleging that apparel sold on the site infringes Atari's trade name and trademark. The complaint also raised counterfeiting and other claims. The allegations were reported as claims in the complaint and were not stated as adjudicated findings.

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