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Thon Senter Madla

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Thon Senter Madla is a shopping centre in Stavanger, Norway, formerly known as AMFI Madla and part of the Thon Gruppen centre portfolio.

Last updated September 26, 2026

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Overview

Thon Senter Madla is a shopping centre located in the Madla district of Stavanger, in Rogaland county, Norway. It is part of the Thon Gruppen (Thon Group) portfolio of shopping centres and hotels, and it was previously branded as AMFI Madla before adopting the Thon Senter Madla name. The centre serves the southwestern Stavanger area with a broad mix of retail, dining, and services. The centre houses a large number of shops and eateries. According to Norwegian Wikipedia, it has 84 stores and recorded gross turnover of NOK 1,017 million in 2009. Its tenant mix includes grocery and everyday goods, fashion, interiors, books, health and beauty, and food service. Among the tenants listed on the centre's website are Rema 1000, Vinmonopolet, Lindex, Kicks, Ark Bokhandel, Kremmerhuset, Joe & The Juice, SOFACOMPANY, Haukaas Møbler og Interiør, Simply Fashion, and the centre's own Madla Spiseri dining concept. The centre also offers customer services such as a customer club and gift cards valid across a large network of stores and Thon Hotels. The centre runs community-oriented activities and events, including the Madladagene event days, the Madlatoget harvest parade, and an annual honorary award for the "Madlabonden" (Madla farmer). It also publishes practical visitor information, including Sunday opening hours for selected stores and dining venues. Thon Senter Madla is owned and operated within the Thon Gruppen sphere, a major Norwegian family-owned business group active in real estate, shopping centres, and hotels. The centre's rebranding from AMFI Madla to Thon Senter Madla reflects the alignment of the property with the Thon Senter brand. The centre remains an active regional shopping destination in Stavanger.

History

Thon Senter Madla is a shopping centre in the Madla area of Stavanger, Rogaland county, Norway. It was long known under the AMFI Madla name, part of the AMFI chain of Norwegian shopping centres. In March 2026 the centre changed its name from AMFI Madla to Thon Senter Madla, aligning it with the Thon Senter brand used by Thon Gruppen, the Norwegian family-owned group active in real estate, shopping centres, and hotels. By the time of the rebranding, the centre had established itself as a sizable regional shopping destination. Norwegian Wikipedia records that the centre has 84 stores and that in 2009 it had gross turnover of NOK 1,017 million. Its tenant mix spans everyday grocery and specialist retail, fashion, interiors, books, health and beauty, and food service. The centre's website lists tenants such as Rema 1000, Vinmonopolet, Lindex, Kicks, Ark Bokhandel, Kremmerhuset, Joe & The Juice, SOFACOMPANY, Haukaas Møbler og Interiør, Simply Fashion, and the centre's own Madla Spiseri dining concept. Alongside retail, the centre has developed a community and events profile. It runs Madladagene event days and the Madlatoget harvest parade, and it administers an annual honorary award for the "Madlabonden" (Madla farmer). It also publishes practical visitor information, including Sunday opening hours for selected stores and dining venues, and offers a customer club and gift cards valid across a large network of stores and Thon Hotels. The centre's rebranding to Thon Senter Madla reflects the broader consolidation of shopping centre properties under the Thon Senter name within Thon Gruppen. The centre remains active and continues to host events and tenant activity in the Stavanger area.

  • The centre recorded gross turnover of NOK 1,017 million.

  • The centre changed its name from AMFI Madla to Thon Senter Madla.

  • Phase-out of the ParkLink app announced.

  • Madladagene 2026 and Høstrulling with Madlatoget scheduled from 24 to 26 September.

Products and positioning

A local and regional shopping centre in Stavanger offering everyday retail, dining, and community events under the Thon Senter brand.

  • Madla Spiseri

    The centre's dining concept, reopened in refurbished premises with Dolly pizza on the menu.

  • Customer club

    A loyalty programme offered by the centre.

  • Gift cards

    Gift cards via dittgavekort.no usable in 4,000 stores across more than 80 shopping centres and 70 Thon Hotels.

Sources4 sources

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