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This Monster Wants to Eat Me

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A Japanese anime and manga franchise brand centered on the TV anime This Monster Wants to Eat Me, adapted from Sai Naekawa's manga.

Last updated September 27, 2026

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Overview

This Monster Wants to Eat Me (Japanese: 私を喰べたい、ひとでなし, abbreviated わたたべ / Watatabe) is a Japanese commercial anime and manga franchise brand. Its official website, wata-tabe.com, serves as the hub for the TV anime adaptation, presenting news, story information, cast and staff credits, and a merchandise catalogue. The brand originates from the manga written and drawn by Sai Naekawa, serialized in KADOKAWA's Dengeki Maoh magazine. The anime adaptation is produced by Infinite and animated by Studio Lings, with Naoyuki Kuzuya as chief director, Yusuke Suzuki as director, Mitsutaka Hirota handling composition and scripts, and So Ikayama as character designer. The story follows Hinako Yao, a girl living alone in a seaside town, and Shiori Omi, a mermaid girl who appears before her. Shiori promises to protect Hinako until she matures into her best state, at which point Shiori intends to eat her. The narrative blends supernatural horror, drama, and a coastal setting, with the town of Iyo in Ehime Prefecture serving as a key location and regional cooperation partner. The brand extends beyond the anime broadcast into a merchandise line that includes tapestries, desk mats, acrylic stands, trading can badges, apparel such as zip hoodies and T-shirts, and digital content. A novelization, 私を喰べたい、ひとでなし ノベライズ ~かしましい夜、君は隣に~, is also part of the catalogue. The franchise is managed by the Watatabe Production Committee (わたたべ製作委員会), a consortium typical of Japanese anime productions. As a commercial entity, the brand is active and promoted through its official website, social media channels including TikTok and X, and regional events such as fan meetings and watch parties in Iyo City. The brand's identity is tightly linked to its source manga and its anime adaptation, with no evidence of a separate corporate structure beyond the production committee.

History

The brand originates from the manga 私を喰べたい、ひとでなし, written and illustrated by Sai Naekawa and serialized in KADOKAWA's Dengeki Maoh magazine. The manga has been collected into at least twelve volumes, as listed on the official website. A novelization titled 私を喰べたい、ひとでなし ノベライズ ~かしましい夜、君は隣に~ has also been published. The TV anime adaptation was announced and produced by Infinite, with animation production by Studio Lings. The series is directed by Yusuke Suzuki under chief director Naoyuki Kuzuya, with series composition and scripts by Mitsutaka Hirota, character design by So Ikayama, and music by Keiji Iuchi. The anime's official website, wata-tabe.com, launched to promote the series and provide news, story summaries, cast and staff information, and merchandise listings. The anime features a voice cast including Rina Ueda as Hinako Yao, Yui Ishikawa as Shiori Omi, and Fairouz Ai as Miko Yashiro. The story is set in a seaside town and incorporates regional cooperation from Ehime Prefecture, Iyo City, Matsuyama City, Masaki Town, and Tobe Town, among others. The production committee, わたたべ製作委員会, oversees the franchise. The brand has been active in promoting the series through events such as watch parties and fan meetings in Iyo City, as indicated by news items on the official website dated 2026. Merchandise ranging from tapestries and acrylic stands to apparel is sold through the official site and related channels. The anime's broadcast and the ongoing manga publication sustain the brand's presence in the Japanese anime market.

  • Watatabe Watch Party in Iyo City with staff talk announced

  • Official report of Watatabe Watch Party in Iyo City released

  • Iyoshi Fan Meeting ~Watatabe Chatting Travel Edition!~ announced for October 17

Products and positioning

A supernatural horror and drama anime franchise adapted from a manga, with strong regional tie-ins to Iyo City, Ehime Prefecture.

  • TV anime This Monster Wants to Eat Me

  • Manga volumes 1-12

  • Novelization: 私を喰べたい、ひとでなし ノベライズ ~かしましい夜、君は隣に~

  • Life-size tapestry (casual clothes ver., all 3 types)

  • Multi desk mat (casual clothes ver., all 5 types)

  • BIG acrylic stand (casual clothes ver., all 6 types)

  • Trading colored paper with stand (casual clothes ver., all 10 types)

  • Trading acrylic stand (casual clothes ver., all 14 types)

  • Trading glitter can badge (casual clothes ver., all 15 types)

  • One-point embroidery zip hoodie (casual clothes ver., 1 type)

  • BIG silhouette T-shirt (casual clothes ver., all 3 types)

  • Whole mandarin juice + original acrylic keychain (Mikyans Kitchen limited)

  • Digital making-of: Watatabe Sakuga Collection! <Miko Yashiro>

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