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Thiele & Freese

Thiele & Freese is a traditional East Frisian tea house in Emden, Germany, founded in 1873 and known for its Thiele Tee brand and 'Echter Ostfriesentee' blends.

Last updated September 29, 2026

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Overview

Thiele & Freese is one of the three major tea trading houses in East Frisia, Germany, founded on 1 May 1873 by Carl Thiele and Peter H. Freese as a wholesale colonial goods business (Colonial-Waaren-Geschäft en gros). The company is headquartered in the city of Emden and markets its products under the brand Thiele Tee. Its main and best-selling product is the East Frisian tea blend Broken Silber, and the house also produces fruit teas, Darjeeling teas, and tea filters. The firm employs around 25 people. Thiele & Freese is one of the few companies permitted to label its tea as 'Echter Ostfriesentee' (genuine East Frisian tea). The company describes itself as the last owner-managed family business and competence leader for genuine East Frisian tea, with over 150 years of experience blending 'Echt Ostfriesische Mischungen'. The owner personally oversees the blending process, and the company's promise since 1873 is the highest tea quality guaranteed by its owners. The product range includes classic blends such as Broken Silber, Altgold, Silber, Alt-Ostfriesische Mischung, and BIO, as well as flavored varieties like Alt-Ostfriesische Mischung with vanilla and fruit teas such as Sanddorn Früchtetee. The company also offers tea gifts, confectionery, and accessories. In February 2020, Thiele & Freese released an Otto Waalkes edition of its tea bags, referencing the comedian's well-known affection for Thiele Tea. Thiele & Freese remains a privately held, family-owned enterprise with its headquarters and production in Emden. It sells through its own online shop and likely through selected retailers, serving customers in Germany and beyond who appreciate traditional East Frisian tea culture.

History

Thiele & Freese was founded on 1 May 1873 by Carl Thiele and Peter H. Freese as a wholesale colonial goods business (Colonial-Waaren-Geschäft en gros) in Emden, East Frisia. From its beginnings, the company focused on trading tea and other colonial goods, building a reputation for quality in the region. Over the decades, it grew into one of the three major tea trading houses in East Frisia, alongside other traditional firms. The company has remained family-owned and owner-managed throughout its history, with the owners personally overseeing the selection and blending of teas. This continuity is emphasized in its marketing: 'Seit 1873 bürgt das Emder Familienunternehmen durch seine Inhaber persönlich für höchste Teequalität.' The firm is described as the last owner-managed family business and competence leader for genuine East Frisian tea. Thiele & Freese markets its products under the brand Thiele Tee. Its main and best-selling product is the East Frisian tea blend Broken Silber. The company also produces fruit teas, Darjeeling teas, and tea filters. It is one of the few companies authorized to use the designation 'Echter Ostfriesentee' (genuine East Frisian tea), a protected term that signifies adherence to traditional East Frisian tea blending and preparation standards. In February 2020, Thiele & Freese released an Otto Waalkes edition of its tea bags. Otto Waalkes, a famous East Frisian comedian, had described his preference for Thiele Tea in his autobiography, and the edition was a nod to this connection. Today, Thiele & Freese operates from its headquarters in Emden, employs around 25 people, and sells its products through its online shop and selected retailers. It continues to cater to tea lovers who value authentic East Frisian tea culture.

  • Founded by Carl Thiele and Peter H. Freese as a wholesale colonial goods business in Emden.

  • Released an Otto Waalkes edition of tea bags.

Products and positioning

Traditional, owner-managed East Frisian tea house specializing in authentic 'Echter Ostfriesentee' blends.

  • Broken Silber

    Main and best-selling East Frisian tea blend.

  • Alt-Ostfriesische Mischung

    Traditional East Frisian blend, also available with vanilla.

  • Edition Echter Ostfriesentee

    Tea bags in portioned format (15 x 2g).

  • Sanddorn Früchtetee

    Sea buckthorn fruit tea in tea bags (20 x 2.5g).

Sources3 sources

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