THG Fluently
THG Fluently is a multilingual translation and language-localisation service within THG Ingenuity.
Last updated August 31, 2026
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Overview
THG Fluently is a language-services business that provides translation and localisation support for organisations operating across multiple markets. The business began in 2003 under the name Language Connect, founded by Ben and Iwona Taylor with an initial focus on serving multinational companies that needed professional language assistance. Its service portfolio has included written translation, interpreting, localisation, voice-over production, transcription and multilingual search-engine optimisation. The company developed an international operating footprint during the 2000s and 2010s. It established its first overseas operations in Munich and Melbourne in 2009, followed by locations in New York City and Istanbul in 2012 and Singapore in 2015. This expansion positioned the business to support clients across European, North American, Asia-Pacific and other international markets rather than operating solely as a United Kingdom-based translation provider. In 2018, THG plc acquired Language Connect for £12.7 million. The business was subsequently renamed THG Fluently and incorporated into THG Ingenuity, THG's e-commerce technology and fulfilment platform. Within that structure, Fluently served as the group's language and localisation capability, supporting the adaptation of digital commerce content and other business communications for different languages and regions. Its capabilities were relevant to international e-commerce because localisation can involve more than direct translation, including market-specific wording, multilingual content discovery and customer-facing media. In January 2025, THG plc demerged THG Ingenuity, including its associated technology and logistics activities, into a privately owned standalone business. THG Fluently is described as a service provided by THG Ingenuity. Publicly available reference material does not provide sufficient information to establish a separate current legal entity, detailed financial performance, current executive roster or standalone website for the brand. It is therefore best understood as a specialist professional-services offering operating within the THG Ingenuity structure, with a history that predates its THG ownership under the Language Connect name.
History
THG Fluently traces its origins to Language Connect, a translation business founded in 2003 by Ben and Iwona Taylor. The company was created to serve multinational businesses requiring professional translation and related language support. From its London base, it developed a service model that extended beyond document translation to include interpreting, localisation, voice-over work, transcription and multilingual search-engine optimisation. The business began building an international network in 2009, when it opened operations in Munich and Melbourne. These locations gave it a presence in continental Europe and Australia and supported its stated focus on multinational customers. Further expansion followed in 2012 with branches in New York City and Istanbul, and in 2015 with a Singapore branch. By this point, the company had established operations across several major commercial regions, enabling it to work with clients and content spanning multiple languages and jurisdictions. A major ownership change occurred in 2018, when THG plc acquired Language Connect for £12.7 million. After the acquisition, the company was renamed THG Fluently and became the translation and language-localisation service within THG Ingenuity. THG Ingenuity was associated with THG's e-commerce technology platform, so Fluently's role was aligned with the needs of international digital commerce, where product information, websites, marketing materials, customer communications and search content often need to be adapted for local audiences. The rebrand connected the established language-services business to THG's broader technology and commerce activities while retaining its specialist capabilities. The available reference material identifies translation, interpreting, localisation, voice-overs, transcription and multilingual search-engine optimisation as key areas of service. It does not provide a detailed breakdown of the brand's customer base, language coverage, revenue, workforce or standalone corporate structure. In January 2025, THG plc demerged THG Ingenuity's technology and logistics arm into a privately owned, standalone business. Because THG Fluently is described as a service provided by THG Ingenuity, this transaction changed the broader ownership context in which the brand operated. The available material does not establish whether Fluently has a separate legal entity, a distinct listed status or a separately reported financial profile. Its documented history therefore consists primarily of the development of Language Connect, its international expansion, its acquisition and renaming by THG, and its subsequent association with the standalone THG Ingenuity business.
- 2025
THG Ingenuity demerged from THG plc
[1]THG plc demerged its technology and logistics arm, THG Ingenuity, into a privately owned standalone business.
- 2018
Acquisition and rebrand
[1]THG plc acquired Language Connect for £12.7 million. The business was renamed THG Fluently and became part of THG Ingenuity.
- 2015
Singapore branch opens
[1]Language Connect extended its international network with a Singapore branch.
- 2012
Expansion to New York City and Istanbul
[1]The company opened branches in New York City and Istanbul.
- 2009
First international operations
[1]Language Connect opened operations in Munich and Melbourne, marking its first documented international expansion.
- 2003
Language Connect is founded
[1]Ben and Iwona Taylor founded Language Connect in London to provide translation services to multinational companies.
Products and positioning
A business-to-business language-services provider focused on helping multinational organisations and international digital-commerce operations adapt content and communications for different languages and markets.
Language services · 2003
Translation
Professional translation is the core documented service inherited from Language Connect. It is aimed at organisations operating across languages and can support business, digital-commerce and customer-facing content. The available reference material does not specify particular language pairs, industries or delivery technologies.
Language services
Interpreting
THG Fluently provides interpreting as part of its broader language-services portfolio. This offering addresses spoken-language requirements for multilingual business interactions. Public reference material does not distinguish between specific interpreting formats or settings.
Language services
Localisation
Localisation adapts content for particular linguistic and market contexts rather than translating it word for word. Within THG Ingenuity, this capability was relevant to international e-commerce and other digital content that must be made appropriate for local audiences.
Media language services
Voice-overs
Voice-over production is listed among THG Fluently's services. It extends the offering into spoken and audiovisual content for multilingual communication. No specific production formats, studios or language coverage are identified in the available reference material.
Language services
Transcription
Transcription converts recorded or spoken material into written form and is included in the brand's documented service range. The available material does not specify whether the service includes translation, captioning or specialist transcription subcategories.
Digital marketing language services
Multilingual search-engine optimisation
The brand offers multilingual search-engine optimisation, connecting language expertise with international digital discoverability. This service can support the adaptation of search-oriented content for different markets, although detailed methodologies and performance information are not provided in the reference material.
Brand decisions
2025
THG Ingenuity is demerged into a standalone businessStrategyBackground
THG plc separated its technology and logistics arm from the listed group.
Action taken
In January 2025, THG plc demerged THG Ingenuity into a privately owned standalone business, within which THG Fluently operates as a language service.
Aftermath
The transaction altered the ownership context of THG Fluently, although the available material does not provide detailed information about its separate legal or financial status.
2018
THG plc acquires Language ConnectM&ABackground
Language Connect had developed from a London-based translation provider into an international language-services business with operations in several markets.
Action taken
THG plc acquired the company for £12.7 million and subsequently rebranded it as THG Fluently within THG Ingenuity.
Aftermath
The business became THG's dedicated translation and language-localisation service, aligning its established capabilities with THG Ingenuity's e-commerce technology activities.
Acquisition price. £12.7 million (2018 acquisition)
2018
Language Connect is rebranded as THG FluentlyStrategyBackground
Following its acquisition by THG plc, the language-services business was incorporated into THG Ingenuity.
Action taken
THG renamed Language Connect as THG Fluently and positioned it as the language and translation service within THG Ingenuity.
Aftermath
The rebrand connected the company's translation and localisation capabilities with THG's international e-commerce platform.
Recent events
- 2025
THG Ingenuity becomes a privately owned standalone business[1]
M&A
THG plc demerged its technology and logistics arm, THG Ingenuity, into a privately owned standalone business. THG Fluently is described as a language service provided by THG Ingenuity.
- 2018
THG plc acquires Language Connect[1]
M&A · Other
THG plc acquired Language Connect for £12.7 million and subsequently rebranded the business as THG Fluently within THG Ingenuity.
- 2015
Language Connect opens Singapore branch[1]
Other
The company added a Singapore location, further developing its presence in the Asia-Pacific region.
- 2012
Language Connect expands to New York City and Istanbul[1]
Other
The language-services business opened additional branches in New York City and Istanbul, extending its international operating network.
- 2009
Language Connect establishes international operations in Munich and Melbourne[1]
Other
The company opened its first international operations in Munich and Melbourne as part of its expansion beyond the United Kingdom.
Sources1 sources
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