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Thermoplan AG

Thermoplan AG is a Swiss manufacturer of modular super-automatic coffee and espresso machines for restaurants, cafés, hotels, and other food-service operators.

Last updated August 31, 2026

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Overview

Thermoplan AG is a privately held Swiss manufacturer of professional kitchen and beverage equipment, best known for modular super-automatic espresso machines. The company is headquartered in Weggis in the canton of Lucerne and serves commercial food-service customers rather than the domestic consumer market. Its equipment is designed to automate beverage preparation, including espresso extraction, milk foaming, hot-water delivery, and the production of common coffee drinks such as cappuccino, latte, espresso, and brewed-style black coffee. The company was founded in 1974 by Domenic Steiner. Its later development centered on commercial coffee systems that could be operated consistently by staff without specialist barista training. This emphasis on automation, modular construction, serviceability, and high-volume use became central to Thermoplan's positioning in the restaurant sector. Thermoplan's machines are configured for different operating volumes and service environments, ranging from systems intended for lower-volume outlets to larger platforms developed for international coffee chains. Thermoplan's most important commercial turning point came in 1999, when Starbucks selected it as an exclusive supplier of espresso machines. The relationship made Thermoplan a significant behind-the-scenes equipment partner for one of the world's largest coffeehouse networks and helped establish its international credentials. The Verismo 801 was developed for Starbucks and was later followed by the Mastrena, another super-automatic platform produced exclusively for the chain. These machines were designed to combine repeatable preparation with a compact footprint and simplified employee operation. The company's customer base expanded beyond Starbucks during the 2000s. In 2004, corporations including McDonald's and IKEA began using Thermoplan equipment. That year, Thermoplan received the Innovation Award from the Central Swiss Chamber of Commerce. Its product portfolio also included the CT1 and CTM platforms, the Tiger machine for lower-volume applications, and the Black & White range. The Black & White 2 incorporated features associated with earlier Thermoplan systems and was distributed through licensing arrangements connected with Starbucks and Costa Coffee in the United Kingdom. The company subsequently offered the Black&White4 range in the United States through importers. Thermoplan has also been associated with a notable local marketing and sponsorship initiative connected to the 2006 FIFA World Cup. The company spent 1.6 million Swiss francs to encourage Brazil's national football team to use Weggis as its training-camp location. A local practice ground was converted into a temporary 5,000-seat venue known as the Thermoplan Arena. This initiative connected the company with its home region and gave its name visibility beyond the professional coffee-equipment sector. By 2021, Thermoplan reportedly employed approximately 420 people at its Weggis site, compared with the smaller workforce described in earlier company accounts. The company sold its coffee machines in about 80 countries and had an export share of approximately 98 percent. In September 2021, construction of a fifth plant at the Weggis site was scheduled to begin, with the project intended to use contemporary production technologies. Thermoplan's business therefore combines Swiss manufacturing, international chain-account relationships, and a specialized product focus on automated beverage preparation for professional operators.

History

Thermoplan AG was established in 1974 by Domenic Steiner in Switzerland. The company developed as a manufacturer for the professional restaurant and hospitality sector, with its principal base in Weggis, Lucerne. Rather than concentrating on household appliances, Thermoplan focused on equipment capable of supporting commercial beverage preparation and broader restaurant operations. Its defining product direction became the modular super-automatic espresso machine. These systems were designed to reduce the amount of specialist training required from operators while maintaining repeatable beverage preparation. Depending on the model, the equipment could combine bean hoppers, programmable espresso dosing, hot-water delivery, automatic milk foaming, and integrated refrigeration. The modular approach also allowed commercial customers to select systems suited to different volumes and service formats. A major turning point arrived in 1999, when Starbucks chose Thermoplan as its exclusive espresso-machine supplier. The relationship placed Thermoplan's equipment inside a rapidly expanding international coffeehouse network and gave the company a highly visible global reference customer. Thermoplan produced the Verismo 801 for Starbucks. The machine used dual bean hoppers and could prepare different espresso formats, including single, double, and half-caff servings, while also providing hot water and steam functions. It was later discontinued in 2008, and a related version reached the wider commercial market under the Black and White CTS2 name. Thermoplan subsequently developed the Mastrena for Starbucks. The Mastrena carried forward elements of the Verismo platform but used a smaller form factor. The reduced height was intended to allow baristas to interact more easily with customers. The platform supported additional espresso formats, including ristretto and lungo, and retained the automated capabilities needed for chain-store operation. During 2004, Thermoplan's commercial reach expanded when companies including McDonald's and IKEA began using its equipment. The same year, the Central Swiss Chamber of Commerce recognized the company with its Innovation Award. Thermoplan also maintained a broader portfolio for professional operators. The CT1 and CTM systems were designed for use by relatively untrained staff and could produce one-touch drinks through preset programs. Their integrated milk systems supported beverages such as latte and cappuccino, while settings could be adjusted using a Thermoplan Service Master Card. The Tiger was developed as a lower-volume machine with a modular design related to Thermoplan's other systems and was distributed in the United States by Bunn. The Black & White 2 combined major features associated with the Verismo 801 and Tiger lines. It was also made available through Starbucks and Costa Coffee licensing programs in the United Kingdom. Thermoplan later offered the Black&White4 range in the United States through importers. The company gained additional public attention through its involvement with Brazil's national football team before the 2006 FIFA World Cup. Thermoplan spent 1.6 million Swiss francs to persuade the team to use Weggis as its training-camp location. A local practice field was transformed into a temporary 5,000-seat stadium called the Thermoplan Arena. The project was both a regional promotional initiative and a high-profile association between the company and its home community. By 2021, Thermoplan was reported to employ roughly 420 people at its Weggis location and to sell machines in approximately 80 countries. Around 98 percent of its output was exported, underscoring the company's international orientation despite its concentrated Swiss manufacturing base. In September 2021, the company planned to begin construction of a fifth plant at Weggis using modern production technologies. Thermoplan's history is therefore characterized by the progression from a Swiss specialist manufacturer to an internationally active supplier of automated coffee systems, with large coffee chains and multinational food-service companies serving as important customers and reference accounts.

  • 2021

    Fifth Weggis plant planned

    [1]

    Thermoplan planned construction of a fifth plant at its Weggis site, with production technology upgrades included in the plans.

  • 2006

    Brazil training-camp initiative in Weggis

    [1]

    Thermoplan supported Brazil's World Cup training camp in Weggis and lent its name to the temporary Thermoplan Arena.

  • 2004

    Expansion to multinational food-service users

    [1]

    McDonald's and IKEA began using Thermoplan equipment. Thermoplan also received the Central Swiss Chamber of Commerce Innovation Award.

  • 1999

    Starbucks supplier agreement

    [1]

    Starbucks selected Thermoplan as its exclusive espresso-machine supplier, providing a major international breakthrough.

  • 1974

    Thermoplan founded

    [1]

    Domenic Steiner founded Thermoplan in Switzerland, establishing the company that would later specialize in professional coffee and restaurant equipment.

Products and positioning

A Swiss commercial coffee-equipment specialist focused on reliable, modular, highly automated espresso systems for restaurant chains and other professional food-service operators.

  • Super-automatic espresso machine

    Verismo 801

    The Verismo 801 was a commercial super-automatic espresso machine developed exclusively for Starbucks. It used dual bean hoppers and supported single, double, and half-caff espresso preparation, as well as steam and hot-water functions. A related version was briefly offered to the wider commercial market under the Black and White CTS2 name. The model was discontinued in 2008 and formed the technical basis for subsequent Starbucks-oriented Thermoplan development.

  • Super-automatic espresso machine

    Mastrena

    Mastrena is a super-automatic espresso platform manufactured for Starbucks. It evolved from the Verismo 801 and reused some related components while adopting a smaller profile. The reduced height addressed the need for baristas to maintain closer interaction with customers. The machine supports multiple espresso formats, including ristretto and lungo, and is intended for consistent, high-throughput coffeehouse service.

  • Commercial coffee machine

    CT1

    The CT1 is a commercial coffee system designed for operation by staff without extensive barista training. Its integrated milk system can draw from an internal milk refrigerator and support one-touch preparation. Preset programs include latte, cappuccino, espresso, black coffee, and white coffee, while operating parameters can be configured through a Thermoplan Service Master Card.

  • Commercial coffee machine

    CTM

    The CTM is part of Thermoplan's automated commercial coffee-machine range. Like the CT1, it is intended to simplify operation in restaurants and other food-service settings through integrated milk handling and programmable beverage preparation. Its design supports common espresso and milk-based drinks with limited operator intervention.

  • Commercial espresso machine

    Tiger

    Tiger is a lower-volume commercial espresso machine using a modular design related to Thermoplan's other professional systems. It was distributed in the United States by Bunn and was positioned for sites requiring automated espresso preparation at a smaller scale than the highest-volume chain-focused platforms.

  • Super-automatic espresso machine

    Black & White 2

    Black & White 2 is an upgraded member of Thermoplan's Black & White line. It combines principal features associated with the Verismo 801 and Tiger platforms and was used in commercial food-service applications. The machine was also sold through Starbucks and Costa Coffee licensing programs in the United Kingdom.

  • Commercial coffee machine

    Black&White4

    Black&White4 is a later Thermoplan commercial coffee-machine line offered in the United States through importers. Available reference material identifies the product range but does not provide enough information to document its detailed specifications, launch date, or current availability.

Marketing campaigns

  • 2006Brazil national football team training-camp initiative

    Switzerland · Brazil · International sports audience

    Thermoplan financed an initiative intended to bring Brazil's national football team to Weggis for its 2006 FIFA World Cup training camp. The local practice ground was converted into a temporary 5,000-seat arena named the Thermoplan Arena, linking the company to its headquarters region and to a globally visible sporting event.

    Outcome. Brazil used Weggis as its training-camp location, and the temporary Thermoplan Arena provided a prominent local branding and hospitality platform.

Brand decisions

  • 2021

    Plan a fifth production plantStrategy

    Background

    Thermoplan reported a growing international manufacturing and export footprint, with approximately 420 employees at Weggis and sales in about 80 countries.

    Action taken

    The company planned to begin construction of a fifth plant at Weggis in September 2021 using modern production technologies.

    Aftermath

    The available reference material does not document the plant's completion or subsequent operating results.

  • 2004

    Broaden commercial customer baseProduct launch

    Background

    Thermoplan's machines had initially gained particular visibility through the Starbucks relationship.

    Action taken

    The company expanded its commercial reach as McDonald's and IKEA began using Thermoplan equipment.

    Aftermath

    The development demonstrated that Thermoplan's systems could serve multinational restaurant and retail operators beyond a single coffeehouse chain.

  • 1999

    Prioritize strategic supply to StarbucksStrategy

    Background

    Thermoplan was selected by Starbucks as its exclusive espresso-machine supplier during the coffee chain's international expansion.

    Action taken

    Thermoplan supplied Starbucks-focused platforms, including the Verismo 801 and later the Mastrena.

    Aftermath

    The relationship became the company's principal international breakthrough and helped establish Thermoplan as a major commercial coffee-equipment specialist.

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