Theo Grace

Theo Grace is an American jewelry brand focused on personalized and customizable pieces. The business began in 2006 under the name MyNameNecklace and later operated as MYKA before adopting the Theo Grace name in 2025. Its product range includes personalized name necklaces, initial pendants, birthstone jewelry, bracelets, rings, earrings, and selected diamond pieces. The brand offers jewelry in materials including sterling silver, gold vermeil, and diamond-set formats, with customization forming the central proposition across much of its assortment. Nicky Hilton is identified as a co-founder of the business. The current name, Theo Grace, combines the names of Hilton’s daughters, Theodora and Lily Grace. This naming change links the brand more directly to a family-oriented and sentimental positioning, while retaining the personalized-jewelry concept established under its earlier identities. Theo Grace serves customers in more than 30 countries. Its offer is built around gifts and keepsakes that can be customized with names, initials, birth information, or other personal details. In addition to everyday personalized jewelry, the brand has expanded into fine-jewelry materials and diamond products, including selected items using lab-grown diamonds. Its collections therefore span accessible customized accessories and more premium gifting-oriented pieces. A notable branded collaboration is the Nicky Hilton x Theo Grace Charmed Collection, which consists of signature pieces curated in association with Hilton. The collaboration reinforces the connection between the brand and its co-founder while giving the range a more edited, personality-led presentation. Based on the available reference material, Theo Grace remains an active international jewelry line, but detailed information about its corporate ownership, headquarters, financial performance, management structure, and distribution channels is not established.

Theo Grace traces its origins to MyNameNecklace, a personalized jewelry business launched in 2006. From the beginning, the concept centered on jewelry that could be customized around names and other personal identifiers, positioning the business within the personalized-gifting and sentimental-accessories market. Nicky Hilton is identified as a co-founder, giving the venture an association with fashion and celebrity culture while its core commercial proposition remained customized jewelry. The business later operated under the MYKA name. The rebrand in 2021 marked a change from the original MyNameNecklace identity to a shorter, more internationally usable brand name. During the MYKA period, the assortment developed beyond name necklaces to include customized bracelets, rings, earrings, initial pendants, birthstone designs, and diamond jewelry. The brand also offered products in sterling silver and gold vermeil, alongside selected diamond-set styles. This broadened its offer from a narrowly defined name-jewelry concept toward a wider personalized fine-jewelry range. The company operates in more than 30 countries, indicating an international customer base. Its products are primarily associated with personal milestones, identity, relationships, and gifting. Customization remains the connecting feature across the range, whether expressed through a name, initial, birthstone, or other personal detail. The available reference material also states that the brand uses lab-grown diamonds in selected products, adding a more contemporary option to its diamond assortment. In 2025, the business was renamed Theo Grace. The name combines the names Theodora and Lily Grace, Nicky Hilton’s daughters. The change gave the brand a more personal and family-linked identity while preserving its established focus on meaningful, customizable jewelry. The Nicky Hilton x Theo Grace – Charmed Collection further expresses that connection through pieces curated with Hilton. Theo Grace is described as an active jewelry line. Publicly available material supplied for this entry does not establish its headquarters, legal corporate structure, ownership beyond the co-founder reference, revenue, employee count, manufacturing arrangements, or detailed retail and e-commerce operations. Accordingly, the documented history is strongest on the brand’s names, product categories, international reach, and association with Nicky Hilton.

• 2025

  Rebrand to Theo Grace

  [1]Theo Graceen.wikipedia.org

  The brand adopts the Theo Grace name, derived from the names Theodora and Lily Grace.

• 2021

  Rebrand to MYKA

  [1]Theo Graceen.wikipedia.org

  MyNameNecklace is renamed MYKA as the business develops its international personalized-jewelry identity.

• 2006

  MyNameNecklace launches

  [1]Theo Graceen.wikipedia.org

  The personalized jewelry business that would later become Theo Grace begins operating under the MyNameNecklace name.

Personalized and sentimental jewelry spanning customizable everyday pieces and selected fine-jewelry offerings, with a strong gifting and family-oriented identity.

• Personalized jewelry · 2006

  Custom name necklaces

  Custom name necklaces are a core expression of the brand’s original personalized-jewelry proposition. They are designed around individual names and function as personal accessories or sentimental gifts. The available reference material identifies name necklaces as one of the brand’s principal styles, but does not specify the full range of customization options, chain designs, or production methods.

• Personalized jewelry

  Initial and birthstone jewelry

  Initial pendants and birthstone pieces extend the brand’s personalization model beyond full-name products. These items are suited to identity-based gifting and milestone occasions, using initials or stones associated with a person’s birth month. They form part of Theo Grace’s broader range of customizable jewelry.

• Jewelry

  Personalized bracelets, rings, and earrings

  Theo Grace offers customizable jewelry across bracelets, rings, and earrings in addition to necklaces and pendants. The assortment supports a broader interpretation of personalized adornment, allowing customers to select customized formats across several jewelry categories. Specific designs, prices, and collection dates are not established in the supplied sources.

• Fine jewelry

  Diamond jewelry

  Diamond jewelry represents the brand’s more premium offering. The range includes diamond-studded styles and selected pieces incorporating lab-grown diamonds. These products complement the brand’s sterling-silver and gold-vermeil assortment while retaining its emphasis on personal and gift-oriented jewelry.

• Collaborative collection

  Nicky Hilton x Theo Grace – Charmed Collection

  The Charmed Collection is a branded collaboration featuring signature pieces curated with Nicky Hilton. It gives the product range a more edited, co-founder-led identity and connects Theo Grace’s personalized jewelry proposition with Hilton’s public profile. The supplied material does not provide a launch date or detailed item list.

• 2025

  Rebrand from MYKA to Theo GraceStrategy

  Background

  The jewelry business changed its name again after operating as MYKA. The new name references Theodora and Lily Grace, the daughters of co-founder Nicky Hilton.

  Action taken

  The brand adopted Theo Grace as its new identity.

  Aftermath

  Theo Grace continued as the active brand name, with a product portfolio centered on customizable jewelry and a co-founder-linked Charmed Collection.

  Source

• 2021

  Change of brand name from MyNameNecklace to MYKAStrategy

  Background

  The business had operated since 2006 under the MyNameNecklace name and subsequently adopted MYKA.

  Action taken

  The company changed its consumer-facing brand identity to MYKA.

  Aftermath

  The business continued operating as an international personalized jewelry line and expanded its assortment across necklaces, bracelets, rings, earrings, birthstone products, and diamond jewelry.

  Source

• 2025

  MYKA is renamed Theo Grace[1]Theo Graceen.wikipedia.org

  Other · Leadership change

  The jewelry line adopted the Theo Grace name. The new name refers to Theodora and Lily Grace, the daughters of co-founder Nicky Hilton.

• 2021

  MyNameNecklace is renamed MYKA[1]Theo Graceen.wikipedia.org

  Other

  The personalized jewelry business originally launched as MyNameNecklace adopted the MYKA name.

1. 1Theo Graceen.wikipedia.org
2. 2Theo Grace official websitetheograce.com