The Workout Witch

The Workout Witch is an American somatic exercise and health brand built around the teaching of founder Liz Tenuto, who is publicly known by the same name. The brand positions somatic exercise — gentle, nervous-system-focused movement — as a practical route to releasing stress and stored trauma from the body. Its official site describes Tenuto as a UC Santa Barbara psychology graduate who is certified in Pilates and Reiki and who spent six years being mentored in the Feldenkrais Method under Augusta Moore, with more than fifteen years of teaching experience. The brand reports having taught over 250,000 students and having a social following of roughly 4.8 million people. The core commercial offering is digital education rather than physical goods. The Workout Witch sells online courses and bundles, a subscription app called Embody: Nervous System Reset App, time-limited challenge programs such as The Gray Hair Challenge, and a professional Somatic Teacher Training certification. The Embody app is described as an expert-led guide to daily nervous-system resets, priced at a regular $29.00, and includes all of the brand's courses and bundles, a library of 750+ somatic exercises for stress, tension and sleep, daily reset sessions, and built-in accountability. The brand markets the promise of feeling results in as little as three days and frames the practice as requiring less than ten minutes a day, with no equipment and suitable for all levels. Beyond the core app, The Workout Witch has expanded into themed challenge products. The Gray Hair Challenge is a 30-day program priced at $97.00 with one-time payment and lifetime access, marketed around melanocyte reactivation, hair-growth stimulation, and scalp and neck tension release. The brand has also introduced a Neurodivergent Library inside the app, designed for neurodivergent nervous systems with quick resets for overstimulation, shutdown, anxiety spikes and post-social recovery, plus adjustable video speed and closed captions. A significant part of the business is the Somatic Teacher Training Program, an online certification that the brand says trains students to teach the Somatic Exercise method in three to six months. It combines 30 guided video modules, a certification test, live mentorship and office hours, and business and marketing training. The brand's marketing leans heavily on social proof — student counts, a stated 99% success rate, Trustpilot reviews, and the claim of being the number one somatics instructor — and on the founder's personal story of recovering from insomnia, chronic pain and unexplained health issues through somatic exercise. The Workout Witch operates primarily as a direct-to-consumer digital education business distributed through its own website and app, with a strong social-media acquisition funnel. It is a private, founder-led brand; no parent company, public listing or ticker is indicated in the available evidence.

The Workout Witch is a founder-led American wellness brand centered on somatic exercise and nervous-system regulation. Its public identity is inseparable from its founder, Liz Tenuto, who teaches under the name The Workout Witch. According to the brand's own account, Tenuto spent decades in survival mode as a result of childhood trauma and eventually found relief from insomnia, chronic pain and unexplained health issues through somatic exercise. That personal experience became the foundation of the brand's central message: stress does not live only in the mind but is stored in the body, and it can be released through targeted movement. Tenuto's professional background, as described on the official site, includes a degree in Psychology from UC Santa Barbara, certification in Pilates and Reiki, and six years of mentorship in teaching the Feldenkrais Method under Augusta Moore. The brand states that she has more than fifteen years of hands-on teaching experience and that she bridges science, movement and compassion in her signature method. The business grew as a digital education brand. Its early and continuing acquisition model relies on social media, where the brand reports a following of roughly 4.8 million people, and on free lead-generation tools such as a one-minute quiz that promises to show where stress is stored in the body. From there, customers are funneled into paid courses and bundles, and increasingly into the Embody: Nervous System Reset App, a subscription product priced at a regular $29.00. The app is positioned as the hub of the brand's ecosystem, bundling all of The Workout Witch's courses and bundles, a library of 750+ somatic exercises for stress, tension and sleep, daily nervous-system reset sessions, and built-in accountability. The brand markets results in as little as three days and sessions of less than ten minutes a day. The brand has expanded its catalog with themed challenge products. The Gray Hair Challenge is a 30-day program priced at $97.00 with one-time payment and lifetime access, marketed around reversing gray hair, boosting hair growth and restoring shine through melanocyte reactivation classes, hair-growth stimulation classes, and scalp and neck tension release. The brand has also added a Neurodivergent Library within the app, built for neurodivergent nervous systems with quick resets for overstimulation, shutdown, anxiety spikes, post-social recovery and overwhelm, plus adjustable video speed and closed captions. A major strategic extension is the Somatic Teacher Training Program, an online certification that the brand says can qualify students to teach the Somatic Exercise method in three to six months. The program includes 30 guided video modules from beginner to advanced, a certification test, weekly office hours, monthly mentorship calls, and training in social media and marketing so graduates can build a sustainable practice. This moves the brand beyond consumer education into professional credentialing. Across its marketing, The Workout Witch emphasizes social proof: more than 250,000 students, a stated 99% success rate, Trustpilot reviews, and the claim of being the number one somatics instructor. The brand is private and founder-owned, with no parent company or public listing indicated in the available evidence. Its operations are primarily direct-to-consumer and digital, distributed through its own website and app.

• Liz Tenuto, founder of The Workout Witch, is described as having a degree in Psychology from UC Santa Barbara and certifications in Pilates and Reiki.

• Tenuto spends six years being mentored in teaching the Feldenkrais Method under Augusta Moore.

• The brand reports reaching more than 250,000 students and roughly 4.8 million social followers.

• Embody: Nervous System Reset App is offered at a regular price of $29.00, bundling all courses and a 750+ somatic exercise library.

• The Gray Hair Challenge, a 30-day program priced at $97.00 with lifetime access, is launched.

• A Neurodivergent Library is added to the Embody app with quick resets and accessibility features.

• The Somatic Teacher Training Program is offered as an online certification taking 3–6 months.

Direct-to-consumer digital somatic wellness education, marketed as expert-led nervous-system care that fits into less than 10 minutes a day and is trusted by over 250,000 women.

• Embody: Nervous System Reset App

  Subscription app priced at a regular $29.00, including all The Workout Witch courses and bundles, a 750+ somatic exercise library, daily nervous-system resets, and built-in accountability.

• The Gray Hair Challenge

  30-day program priced at $97.00 with one-time payment and lifetime access, featuring melanocyte reactivation, hair-growth stimulation, and scalp and neck tension release classes.

• Somatic Teacher Training Program

  Online certification with 30 guided video modules, a certification test, live mentorship, weekly office hours, monthly mentorship calls, and business and marketing training.

• Free 1-minute stress-location quiz

  Lead-generation quiz that shows where stress is stored in the body and how to release it.

1. 1Somatic Exercises & Courses | Liz Tenuto – The Workout Witchtheworkoutwitch.com
2. 2Embody: Nervous System Reset App – The Workout Witchtheworkoutwitch.com
3. 3The Gray Hair Challenge – The Workout Witchtheworkoutwitch.com
4. 4Somatic Certification Online Teacher Training – The Workout Witchtheworkoutwitch.com
5. 5The Workout Witch – Wikidatawikidata.org