The Wonderful Company
A privately held Resnick family company spanning agriculture, food, beverages, wine, bottled water, and floral services.
Last updated October 14, 2026
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Overview
The Wonderful Company LLC is a privately held Los Angeles-based holding and operating company controlled by Stewart and Lynda Resnick. Its businesses combine large-scale agriculture with branded consumer products and selected service businesses. The portfolio includes Wonderful Pistachios and almonds, POM Wonderful pomegranate products, Wonderful Halos mandarins, Wonderful Sweet Scarletts grapefruit, FIJI Water, JUSTIN Vineyards & Winery, Landmark Wines, JNSQ Wines, and Teleflora. The company has also been associated with agricultural land, water infrastructure, marketing, and other investments held through the Resnicks' corporate structure. The company's modern history began in 1979, when the Resnicks acquired Teleflora and API Alarm Systems. Lynda Resnick moved from advertising into Teleflora's marketing leadership and helped build the floral wire service through national television sponsorships and consumer marketing. The family later acquired The Franklin Mint in 1986, while Stewart Resnick served as its chief executive and chairman until the business was sold to private equity in 2006. Agriculture became central to the family's portfolio in 1989, when they established Paramount Farms to grow and process pistachios and almonds in California's Central Valley. The holding company was renamed Roll International in 1993 and later became known as Roll Global before adopting The Wonderful Company name on June 1, 2015. This rebranding consolidated a group whose consumer-facing businesses increasingly emphasized recognizable national brands rather than only agricultural production. The company has expanded vertically across farming, processing, packaging, marketing, and distribution. POM Wonderful was founded in 2002 and developed a portfolio around pomegranates, including juice, fresh fruit, and packaged arils. FIJI Water was acquired in 2004. Wonderful Halos was introduced in 2013 as a major branded mandarins business, supported by a large San Joaquin Valley processing facility. The portfolio also includes wine operations acquired or launched during the 2010s, including JUSTIN, Landmark, and JNSQ. The Wonderful Company positions many of its products around health, freshness, premium quality, convenience, and distinctive branding. Its advertising has included large national campaigns, celebrity and sports associations, humorous packaging, and extensive retail promotion. Teleflora gives the group a service and marketplace business alongside its agricultural and beverage operations; the floral network has historically connected thousands of member and affiliated florists in North America and elsewhere. The company's scale and control of agricultural resources have also made it controversial. Its ownership interest in the Kern Water Bank, a major underground water-storage facility in California's Central Valley, has been criticized by journalists, academics, and advocacy groups because the facility was developed with public investment and later transferred into a structure with substantial private control. Critics have also questioned the company's water consumption during California droughts and alleged that it has supported lobbying or research efforts favorable to agricultural water use. The company has rejected or disputed some allegations. In 2015, the Federal Trade Commission determined that certain POM Wonderful health claims were deceptive and misleading. Wonderful Pistachios products were recalled in 2016 in connection with a multistate Salmonella outbreak. In 2024, the company sought to block or delay a California labor law that made unionization easier for agricultural workers, after United Farm Workers began representing some of its employees. In January 2025, the company pledged $10 million for Los Angeles wildfire relief; criticism that it was withholding the Kern Water Bank for firefighting was described in reference material as misinformation because that distant reserve was neither under consideration nor requ…
History
The Wonderful Company is the present-day form of a privately held business empire assembled by Stewart and Lynda Resnick. Its origins date to 1979, when the Resnicks acquired Teleflora and API Alarm Systems. Lynda Resnick left advertising to become Teleflora's executive vice president of marketing and later its president. Through national marketing and television sponsorships, Teleflora developed into a leading floral wire service and became the group's earliest major consumer-facing platform. In 1986, the Resnicks purchased The Franklin Mint, a company known for collectible objects such as model cars, commemorative plates, figurines, and themed chess sets. Stewart Resnick became chairman and chief executive of the Franklin Mint Company. The business was eventually sold to a private equity group in 2006, but the acquisition demonstrated the family's strategy of combining ownership with strong consumer branding and direct marketing. The family's later strategy concentrated increasingly on agriculture and food. In 1989, they formed Paramount Farms to cultivate and harvest pistachios and almonds in California's Central Valley. The agricultural platform eventually became a foundation for branded packaged-food businesses, giving the group control over production, processing, packaging, and promotion. In 1993, the holding company was renamed Roll International, a name later changed to Roll Global. Water infrastructure became an important and contested part of the agricultural model. The Kern Water Bank is a man-made underground reservoir in the Central Valley developed with public expenditure. Through Westside Mutual, a subsidiary-related entity associated with Paramount Farming, the Resnicks and their businesses obtained a substantial ownership interest in the Kern Water Bank Authority. Reference material describes the family as controlling approximately 57 percent of the water bank through this structure. Critics have argued that a facility originally intended as a public resource became subject to significant private control and that the arrangement provided economic advantages to the family's farming operations. The consumer portfolio broadened with the creation of POM Wonderful in 2002. POM developed a distinctive double-bulb bottle and marketed pomegranate juice as a premium product with potential health benefits. It later added fresh pomegranates, POM POMS packaged arils, and pomegranate-flavored teas. POM acquired Ruby Fresh in 2017, strengthening its pomegranate distribution activities. The brand's health advertising became the subject of Federal Trade Commission action, with the agency finding in 2015 that some disease-related claims were deceptive and misleading. In 2004, the group acquired FIJI Water, adding a global bottled-water brand to its agriculture and beverage portfolio. In 2010, it purchased JUSTIN Vineyards & Winery, a Central Coast California winery founded in 1981. Landmark Wines followed in 2011, adding Sonoma County wines centered on Chardonnay, Pinot Noir, and Syrah. The group later launched JNSQ in 2019 as a premium, female-focused wine label. The company entered branded fresh produce more aggressively during the 2010s. Wonderful Halos mandarins launched in 2013 and were supported by a major San Joaquin Valley processing facility capable of handling large volumes of fruit. The brand quickly became a major participant in the mandarin category. Wonderful Sweet Scarletts, a sweet red grapefruit brand grown and packed in South Texas, was introduced to nationwide grocery distribution in the mid-2010s. Wonderful Pistachios became one of the group's best-known packaged-food brands, although products were recalled in 2016 during a multistate Salmonella outbreak. On June 1, 2015, Roll Global changed its name to The Wonderful Company. The new identity presented the diverse portfolio as a unified group of food, beverage, agricultural, wine, water, and service brands. Teleflora remained a significant floral network, with thousands of member florists in the United States and Canada and additional affiliated florists internationally. The Wonderful Company has continued to attract criticism over water use, agricultural expansion, labor relations, and marketing practices. California drought conditions have intensified scrutiny of its farming operations and water holdings. Critics have alleged that the company supports efforts favoring privatization or expanded agricultural access to water and has funded research or opposition work concerning the effects of farming on drought. In 2024, the company opposed a state law designed to facilitate unionization among agricultural workers after United Farm Workers began representing some employees. During the January 2025 Southern California wildfires, online criticism alleged that the Resnicks were withholding water from the Kern Water Bank, but the reference material characterizes that claim as misinformation: the reserve was far from Los Angeles and was not requested or considered by the Los Angeles Fire Department. The company nevertheless pledged $10 million for wildfire relief.
- 2019
JNSQ wine launches
[1]The company introduced JNSQ Rosé Cru and JNSQ Sauvignon Blanc as a luxury wine brand.
- 2017
POM Wonderful acquires Ruby Fresh
[1]POM Wonderful purchased pomegranate distributor Ruby Fresh.
- 2015
Roll Global becomes The Wonderful Company
[1]The corporate group adopted The Wonderful Company name on June 1, 2015.
- 2013
Wonderful Halos launches
[1]The company launched Wonderful Halos mandarins and invested in large-scale processing capacity in California's San Joaquin Valley.
- 2004
FIJI Water is acquired
[1]The Resnick family acquired FIJI Water, adding an international bottled-water business.
- 2002
POM Wonderful is founded
[1]The company established POM Wonderful to develop pomegranate juice and related fresh-fruit products.
- 1993
Holding company becomes Roll International
[1]The Resnicks renamed their holding company Roll International as the portfolio expanded into complementary food and beverage businesses.
- 1989
Paramount Farms is established
[1]The family formed Paramount Farms to grow and harvest pistachios and almonds in California's Central Valley.
- 1986
Acquisition of The Franklin Mint
[1]The Resnicks purchased The Franklin Mint, a producer and marketer of collectibles and commemorative goods.
- 1979
Resnicks acquire Teleflora and API Alarm Systems
[1]Stewart and Lynda Resnick acquired Teleflora and API Alarm Systems, establishing the earliest major businesses in their holding-company portfolio.
Products and positioning
Premium, health-oriented food and beverage brands supported by vertically integrated agriculture, large-scale marketing, and selected consumer services.
Packaged nuts
Wonderful Pistachios
A major packaged-pistachio brand supplied by the company's California agricultural operations. The line is marketed through flavored, roasted, and packaged pistachio products and has become one of the group's most recognizable consumer brands. The company was associated with a 2016 recall during a multistate Salmonella outbreak.
Pomegranate foods and beverages · 2002
POM Wonderful
Founded in 2002, POM Wonderful centers on pomegranate juice sold in a distinctive double-bulb bottle. Its range also includes fresh pomegranates, POM POMS packaged arils, and pomegranate-flavored teas. The brand has used strong health-oriented marketing, some of which was challenged by the Federal Trade Commission.
Bottled water
FIJI Water
An international bottled-water brand acquired by the Resnick family in 2004. FIJI Water is positioned as a premium packaged water brand and provides the group with a global beverage business distinct from its California agricultural operations.
Fresh mandarins · 2013
Wonderful Halos
A branded mandarin business launched in 2013. Wonderful Halos emphasizes easy-to-peel, seedless or low-seed convenience and family-oriented fresh-produce marketing. The company built a large San Joaquin Valley processing facility and the brand became a major contributor to growth in the U.S. mandarin category.
Fresh grapefruit · 2014
Wonderful Sweet Scarletts
A branded variety of sweet red grapefruit grown and packed in South Texas. The brand was developed for broad grocery distribution and extends the company's branded-produce strategy beyond California nuts and pomegranates.
Wine · 1981
JUSTIN Wines
A California Central Coast winery founded in 1981 and acquired by the Resnicks in 2010. JUSTIN is associated with premium California wine and operates within the company's broader wine portfolio.
Wine
Landmark Wines
A Sonoma County wine business acquired in 2011. Its production has included Chardonnay, Pinot Noir, and Syrah, giving the portfolio a presence in several established California wine categories.
Wine · 2019
JNSQ Wines
A luxury wine brand launched in 2019 and designed with a female-focused positioning. Its initial offerings included JNSQ Rosé Cru and JNSQ Sauvignon Blanc, supported by fashion-oriented branding and a collaboration associated with designers Kate and Laura Mulleavy of Rodarte.
Floral wire service
Teleflora
A floral delivery and florist-network business acquired by the Resnicks in 1979. Under Lynda Resnick's marketing leadership, Teleflora expanded through national advertising and sponsorships. It connects consumers with member florists and has historically operated across the United States, Canada, and international affiliate markets.
Controversies
2024
Labor-law challenge
The company sought to halt a California law intended to make unionization easier for agricultural workers after United Farm Workers began representing some employees in Kern County.
2019
Wonderful sues Fresno County over pistachio plant permits
Wonderful Co. sued Fresno County, alleging the county illegally issued construction permits for the Assemi family's planned pistachio processing plant without required environmental reviews. Wonderful sought to block additional permits and have some existing permits rescinded until the required review was completed.
2016
Wonderful Pistachios recall
Wonderful Pistachios products were recalled after being linked to a multistate Salmonella outbreak.
2015
POM Wonderful health-claim case
The Federal Trade Commission concluded that certain POM Wonderful advertising claims about preventing, treating, or reducing disease risks were deceptive and misleading.
Kern Water Bank ownership controversy
Journalists, academics, and advocacy groups have criticized the private control exercised by the Resnick family's agricultural interests over a substantial share of the Kern Water Bank, a facility developed with public investment. The controversy concerns privatization, water access, and economic benefits to the company's farming operations.
California drought and water-use criticism
The company has faced criticism for expanding water-intensive agriculture during California droughts. Critics have also alleged that it supported lobbying or opposition research favorable to agricultural water use; the allegations and their characterization remain contested.
Marketing campaigns
- 2019JNSQ and Rodarte fashion launch
United States
JNSQ wine debuted alongside the Fall/Winter 2019 collection of California designers Kate and Laura Mulleavy of Rodarte. The presentation brought the designers' show to Los Angeles rather than New York Fashion Week.
Outcome. The launch connected JNSQ with luxury fashion and a female-focused lifestyle identity.
- Teleflora national television sponsorships
United States
Lynda Resnick used national television sponsorships and broad consumer advertising to build Teleflora's recognition and expand its floral wire-service network.
Outcome. Teleflora grew into the largest privately held floral wire service according to the reference material.
Brand decisions
2024
Challenge California agricultural unionization legislationOtherBackground
United Farm Workers began representing some Wonderful Company employees in Kern County under a newly enacted California law.
Action taken
The company sought to stop or invalidate implementation of the law.
Aftermath
The action intensified public scrutiny of the company's agricultural labor relations.
2019
Launch JNSQ as a luxury wine brandProduct launchBackground
The company sought to extend its wine portfolio with a lifestyle-oriented label aimed particularly at female consumers.
Action taken
It introduced JNSQ Rosé Cru and JNSQ Sauvignon Blanc with fashion-linked branding.
Aftermath
JNSQ added a premium, fashion-conscious identity to the company's California wine portfolio.
2015
Rebrand Roll Global as The Wonderful CompanyStrategyBackground
The group's portfolio had expanded across agriculture, food, beverages, wine, water, and services under the Roll Global identity.
Action taken
The holding company changed its name to The Wonderful Company on June 1, 2015.
Aftermath
The new name unified the company's diverse operating businesses under a single corporate identity.
2013
Build a national branded-mandarin businessProduct launchBackground
The company pursued growth in fresh produce by applying packaged-goods branding and centralized processing to mandarins.
Action taken
It launched Wonderful Halos and invested in a large San Joaquin Valley processing facility.
Aftermath
Halos became a leading branded participant in the U.S. mandarin segment and was credited with a substantial share of category growth.
2002
Enter branded pomegranate products through POM WonderfulProduct launchBackground
The company sought to build a branded consumer business around pomegranates rather than remaining primarily an agricultural producer.
Action taken
It founded POM Wonderful and developed juice, fresh fruit, arils, and flavored teas.
Aftermath
POM Wonderful became one of the company's principal consumer brands, although its health-oriented marketing later led to FTC scrutiny.
Recent events
The Wonderful Innovation Challenge launched with ReFED[4]
The Wonderful Company announced the launch of the Wonderful Innovation Challenge, with ReFED serving as strategic advisor and managing partner. The challenge offers up to $1 million in funding and development resources for solutions involving pomegranate husks.
Wonderful sues Fresno County over pistachio plant permits[3]
Reported:
Wonderful Co. sued Fresno County, alleging the county illegally issued construction permits for the Assemi family's planned pistachio processing plant without required environmental reviews. Wonderful sought to block additional permits and have some existing permits rescinded until the required review was completed.
Wonderful Halos launches Camp Halohead series[5]
Wonderful Halos launched Camp Halohead, a family-friendly animated entertainment series on YouTube, with five original episodes available on its YouTube channel.
Sources6 sources
- 1The Wonderful Companyen.wikipedia.org
- 2The Wonderful Company official websitewonderful.com
- 3Wonderful sues Fresno County over pistachio plant permitslatimes.com
- 4The Wonderful Innovation Challenge与ReFED合作启动theproducenews.com
- 5Wonderful Halos推出《Camp Halohead》系列theproducenews.com
- 6Wonderful Co. sues Fresno County over a rival’s projectfreshplaza.com
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