The Visual Agency

The Visual Agency is an information design agency specialized in data visualization and in communicating complexity. Founded in 2011 by Paolo Guadagni and later joined by Professor Paolo Ciuccarelli — founder of the Density Design Lab at Politecnico di Milano and currently a professor at Northeastern University in Boston — the agency was built on a shared vision of combining technical expertise and data science with creative design and communication. Its stated purpose is to use information design to unlock the storytelling power of data, turning numbers into insights through meaningful visualizations, engaging experiences, and memorable narratives. The agency's service portfolio spans dashboards and data visualization, data storytelling, sustainability reporting, motion graphic videos, and consultancy and training courses. Its work is multidisciplinary, merging data analysis, visual design, and accessibility so that complex information is clear, usable, and easy to understand. Accessibility is treated as an integral part of the process, from logical and navigable architectures and high-contrast colors to text optimized for screen readers, keyboard-friendly interfaces, and semantic code. Representative projects include dashboards and data visualization for Verco and a SaaS platform for carbon accounting (MyVerco); clear and accessible data visualization guidelines for BI tools for Polis Lombardia; data storytelling for Owkin designing credible storytelling for oncology data; dashboards and data visualization for the Biblioteca Ambrosiana decoding Leonardo Da Vinci for the world; and motion graphic videos for Bip illustrating Society 5.0. The agency also runs TVA Academy, offering data-visualization and UX/UI training for companies, and publishes a monthly newsletter called Berry. In 2023, The Visual Agency became part of Bip Group, a multinational consultancy operating across 15 countries and supporting organizations in their digital, strategic, and technological transformation journeys. Within Bip, The Visual Agency has become an organizational chapter of xTech, a center of excellence where technology, design, and data come together to create high-impact, innovative solutions. The agency's work has been recognized with numerous awards, including Gold and Silver honors in infographics, computer animation, UX, interface and navigation, and digital tools and utilities, as well as an Impact Award and Website of the Day recognition.

The Visual Agency was founded in 2011 by Paolo Guadagni. He was later joined by Professor Paolo Ciuccarelli, founder of the Density Design Lab at Politecnico di Milano and currently a professor at Northeastern University in Boston. Their shared vision was to create a specialized agency combining technical expertise and data science with creative design and communication. The agency established itself as an information design studio focused on data visualization and communicating complexity, using powerful designs to turn complex data and information into meaningful communications and memorable stories. Over the years, the agency developed a portfolio of solutions including dashboards and data visualization, data storytelling, sustainability reporting, motion graphic videos, and consultancy and training courses. It also launched TVA Academy, offering data-visualization and UX/UI training for companies, and a monthly newsletter called Berry. Its project work has spanned sectors and clients such as Verco (dashboards and a SaaS platform for carbon accounting), Polis Lombardia (data visualization guidelines for BI tools), Owkin (data storytelling for oncology data), Biblioteca Ambrosiana (decoding Leonardo Da Vinci), and Bip (motion graphic videos illustrating Society 5.0). In 2023, The Visual Agency became part of Bip Group, a multinational consultancy operating across 15 countries and supporting organizations in their digital, strategic, and technological transformation journeys. Within Bip, The Visual Agency has become an organizational chapter of xTech, a center of excellence where technology, design, and data come together to create high-impact, innovative solutions. The agency's work has received numerous awards, including Gold and Silver honors in infographics, computer animation, UX, interface and navigation, and digital tools and utilities, as well as an Impact Award and Website of the Day recognition.

• 2023

  The Visual Agency became part of Bip Group and an organizational chapter of xTech.

• 2011

  The Visual Agency founded by Paolo Guadagni.

Specialized information design agency combining technical expertise and data science with creative design and communication to communicate complexity.

• Dashboards and data visualization

  Interactive dashboards and data visualization solutions.

• Data storytelling

  Turning data into narratives to inform, inspire, and engage audiences.

• Sustainability reporting

  Reporting solutions for sustainability data.

• Motion graphic videos

  Animated videos to communicate complex information.

• Consultancy and training courses

  Consultancy services and training, including TVA Academy.

1. 1The Visual Agency | Data Visualization and Information Designthevisualagency.com
2. 2About | The Visual Agencythevisualagency.com
3. 3Data storytelling | The Visual Agencythevisualagency.com
4. 4Designing credible storytelling for oncology data | The Visual Agencythevisualagency.com
5. 5The Visual Agency - Wikidatawikidata.org