The Village Company

The Village Company is an American personal-care manufacturer whose portfolio centres on bath, shower and body-care products. Its official site presents it as a house of trusted everyday personal-care brands, stating that for over 30 years it has been creating products designed to help people feel better, from quiet soaks to laughter-filled bath time with children. The company describes itself as operating six beloved brands and as being built on trust and made for everyday life. The best-known name in the portfolio is Mr. Bubble, which the company calls the number-one selling kids' bubble bath and which has been making bath time fun since 1961. Around it sit complementary brands: Village Naturals Therapy, positioned as everyday wellness made simple with thoughtfully crafted ingredients; Soft & Dri, a deodorant brand offering reliable protection; Hallu, which adds colour, calm and feel-good fun to every soak; DEP, a styling brand delivering dependable, flake-free hold; and Village Naturals Bath Shoppe, which creates luxurious moisturising milk baths for an elevated at-home spa experience. Product development leans on recognisable, comfort-oriented ingredients. The company highlights lavender for its calming scent, aloe for cooling hydration, Epsom salt for relaxing soaks and chamomile for its calming, skin-comforting benefits. Its e-commerce catalogue reflects this: Village Naturals Therapy lists dozens of bath and body items such as Epsom salts, magnesium bath flakes, foaming bath oils, body washes and lotions, while Mr. Bubble offers a large range of children's bubble baths, fizzing bath potions, body washes and novelty bath kits. Manufacturing is described as proudly made in the USA, and the company states that its products are not tested on animals. The Village Company sells primarily in the United States through its own online store and through retail distribution of its consumer brands. It is a private company; no parent-company or stock-listing information is given in the available sources.

The Village Company presents itself as a personal-care manufacturer with more than three decades of product development behind it. Its official homepage states that for over 30 years it has been creating personal-care products that help people feel better, body and mind, and that its products are designed for moments that restore, relax and reconnect. The company frames its identity around trust and everyday life, describing itself as a portfolio of six beloved brands. The oldest strand of the portfolio is Mr. Bubble, which the company says has been making bath time the best time since 1961 and which it describes as the number-one selling kids' bubble bath. Mr. Bubble has become a familiar American children's bath brand, and The Village Company has extended it well beyond classic bubble bath into fizzing bath potions, body washes, novelty sponges, foam soaps and seasonal limited editions such as Witch's Brew, Pumpkin Pie, Ghoulish Grape and Ghostly Green Apple bubble baths, as well as web-exclusive kits like the Retro Bubble Bath Kit and the Mad Scientist Bath Potion Set. Alongside Mr. Bubble, the company has built or acquired a set of complementary personal-care brands. Village Naturals Therapy is positioned as everyday wellness made simple, with a catalogue of Epsom salts, magnesium bath flakes, foaming bath oils, body washes and lotions organised around needs such as muscle recovery, calm, comfort and nighttime relaxation. Village Naturals Bath Shoppe focuses on luxurious moisturising milk baths for an at-home spa experience, with variants such as Lavender & Chamomile, White Tea and Vanilla + Coconut. Soft & Dri covers deodorant, DEP covers dependable, flake-free styling, and Hallu adds colour, calm and feel-good fun to the bath. Product philosophy, as described by the company, centres on carefully selected ingredients and thoughtful innovation. It highlights lavender for its calming scent, aloe for cooling hydration, Epsom salt for relaxing soaks and chamomile for calming, skin-comforting benefits, and it says its formulas are made to get the most out of every moment. Its bath products are marketed as suitable for self-care rituals and family bath time alike. Manufacturing and ethics claims are part of the brand story: the company says its products are proudly made in the USA and that they are not tested on animals. Distribution runs through the company's own online store, where it sells directly to consumers, and through retail channels for its consumer brands. The available sources do not disclose ownership structure, parent company or stock-market listing, and the company appears to operate as a private personal-care house.

• 1961

  Mr. Bubble begins making bath time fun, according to The Village Company.

• The Village Company states it has been creating personal-care products for over 30 years.

• Company operates a portfolio of six personal-care brands including Mr. Bubble, Village Naturals Therapy, Soft & Dri, Hallu, DEP and Village Naturals Bath Shoppe.

Trusted everyday personal care, from kids' bath time to at-home spa wellness.

• Mr. Bubble bubble bath

  Kids' bubble bath described as the number-one selling kids' bubble bath, made since 1961.

• Village Naturals Therapy Epsom salts and bath soaks

  Essential oil-infused Epsom salts, magnesium bath flakes and mineral bath soaks for muscle, calm and comfort needs.

• Village Naturals Bath Shoppe Milk Bath

  Foaming milk bath with shea butter, milk protein, aloe and vitamin E for an at-home spa experience.

• Soft & Dri deodorant

  Deodorant offering reliable protection every hour.

• DEP styling products

  Dependable, flake-free styling with the hold needed for everyday.

• Hallu bath products

  Adds colour, calm and feel-good fun to every soak.

1. 1The Village Company | Official Home of Mr. Bubble & Morethevillagecompany.com
2. 2Village Naturals Therapy Official Store | Shop Allthevillagecompany.com
3. 3Mr. Bubble Official Store | Shop All Bath Time Productsthevillagecompany.com
4. 4White Tea & Jasmine Milk Bath - Village Naturals Therapythevillagecompany.com
5. 5The Village Companywikidata.org