The ULULU Company

The ULULU Company is an American entertainment production company established in 1997 by Matt Groening, the creator of The Simpsons. The company was formed for Gracie Films and is associated with Groening's television and film projects outside, or alongside, his better-known work on The Simpsons. Its credited productions include the animated science-fiction television series Futurama, the animated fantasy series Disenchantment, and the 1999 television film Olive, the Other Reindeer. The company's identity has also been connected with the name The Curiosity Company, which has served as a secondary branding identity. In 2023, Groening revived the Curiosity Company name, giving the brand a renewed presence in connection with his creative production activities. The relationship between the ULULU and Curiosity Company names is therefore an important part of the company's public identity: ULULU is the canonical company name associated with the production entity, while Curiosity Company functions as an alternate or secondary branding name. The ULULU Company operates primarily as a creator-led production label rather than as a consumer-facing product brand. Its output is concentrated in scripted television, animated series, and television films. The company's most prominent properties reflect Groening's characteristic use of animation to explore distinct genres and settings. Futurama combines science fiction, workplace comedy, and serialized storytelling, while Disenchantment applies the company's animation expertise to a fantasy setting. Olive, the Other Reindeer demonstrates the company's involvement in holiday television programming and television-film production. Publicly available reference material provides limited information about the company's internal structure, headquarters, ownership arrangements, financial performance, executives, and distribution agreements. The available record instead emphasizes its founder, its relationship with Gracie Films, its alternate Curiosity Company identity, and its selected production credits. Accordingly, the company is best understood as a private entertainment-production brand whose significance derives from its association with Matt Groening and from the television and film projects released under its production banner.

The ULULU Company was founded in 1997 by Matt Groening, the cartoonist and television creator best known for creating The Simpsons. The company was established for Gracie Films, the production company associated with The Simpsons, and provided a production identity for projects connected with Groening's broader creative work. Its formation placed the company within the American television-production system while giving Groening a distinct label for projects apart from the central Simpsons brand. The company's production record includes animation and television-film work. One of its early credited projects was the 1999 television film Olive, the Other Reindeer, a holiday-oriented animated production. The company is also associated with Futurama, Groening's science-fiction animated series. Futurama expanded the creator's television profile beyond the suburban satire of The Simpsons by using a future setting, an ensemble cast, and stories that combined comedy with science-fiction concepts. The series became the most prominent production associated with the ULULU name in the company's early period. The ULULU Company is also credited in connection with Disenchantment, an animated fantasy series created by Groening. The series moved the company's creative focus into a medieval-inspired fantasy setting and continued the production label's association with adult-oriented animated storytelling. Together, Futurama and Disenchantment show the range of the company's output across science fiction and fantasy, while Olive, the Other Reindeer represents its work in television-film programming. The company has used The Curiosity Company as an additional or secondary branding name. In 2023, Groening revived the Curiosity Company name. This revival is significant because it demonstrates that the company's identity has not been limited to a single fixed label; instead, the ULULU and Curiosity Company names have both been used within Groening's production activities. The available reference material does not specify a new corporate structure, ownership transfer, merger, or change in control associated with the 2023 revival. Public information about the company's day-to-day management, offices, financial results, distribution contracts, and staff is limited. The documented history is therefore primarily a production history: the company's creation for Gracie Films, its association with Groening, its credits on animated series and television films, and the renewed use of the Curiosity Company name. On the available evidence, The ULULU Company remains a private, creator-led entertainment-production brand rather than a publicly traded media corporation or a broad consumer-products business.

• 2023

  The Curiosity Company name is revived

  [1]The ULULU Companyen.wikipedia.org

  Matt Groening revived The Curiosity Company name as a secondary branding identity.

• 1999

  Olive, the Other Reindeer is produced

  [1]The ULULU Companyen.wikipedia.org

  The company was associated with the animated television film Olive, the Other Reindeer.

• 1997

  The ULULU Company is founded

  [1]The ULULU Companyen.wikipedia.org

  Matt Groening founded The ULULU Company for Gracie Films, creating a production identity for projects associated with his broader television and film work.

• Futurama becomes a principal production

  [1]The ULULU Companyen.wikipedia.org

  The company was associated with Futurama, Matt Groening's animated science-fiction television series.

• Disenchantment is added to the production portfolio

  [1]The ULULU Companyen.wikipedia.org

  The company was associated with Disenchantment, an animated fantasy television series created by Matt Groening.

A creator-led American production label focused on animated television and related filmed entertainment, associated with Matt Groening and the Gracie Films production ecosystem.

• Animated television series

  Futurama

  Futurama is an animated science-fiction television series associated with The ULULU Company and created by Matt Groening. Its setting and storytelling distinguish it from Groening's earlier suburban comedy work, using futuristic technology, space travel, workplace relationships, and serialized character development as sources of comedy and drama. It is one of the company's principal and most recognizable television productions.

• Animated television series

  Disenchantment

  Disenchantment is an animated fantasy television series created by Matt Groening and associated with The ULULU Company. The series uses a medieval-inspired world to support comedy, adventure, and serialized storytelling. Its fantasy setting demonstrates the company's expansion across major animation genres beyond the science-fiction framework of Futurama.

• Animated television film · 1999

  Olive, the Other Reindeer

  Olive, the Other Reindeer is a 1999 animated television film associated with The ULULU Company. It is a holiday-themed production and represents the company's involvement in television films in addition to continuing animated series. The project broadened the company's production profile beyond episodic television.

• 2023

  Revival of The Curiosity Company brandingStrategy

  Background

  The company has been publicly associated with both The ULULU Company and The Curiosity Company. In 2023, Matt Groening revived the Curiosity Company name as a secondary branding identity.

  Action taken

  The Curiosity Company name was brought back into use within Groening's production activities.

  Aftermath

  The revival reinforced the existence of an alternate public identity for Groening's production work, but the available reference does not document a change in ownership, corporate control, or operating structure.

  Source

• 2023

  The Curiosity Company name was revived[1]The ULULU Companyen.wikipedia.org

  Other

  Matt Groening revived the Curiosity Company name as a secondary branding identity associated with his production activities.

1. 1The ULULU Companyen.wikipedia.org