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The Trenchless Company

A third-generation, Sacramento-based plumbing company specializing in trenchless sewer and water line repair, replacement, and lining.

Last updated September 29, 2026

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Overview

The Trenchless Company (often styled The Trenchless Co.) is a full-service plumbing contractor headquartered in downtown Sacramento, California. It was founded on January 1, 2000, by Max Greenberg, a third-generation plumbing contractor whose grandfather and father had both operated plumbing businesses in the Sacramento area. The company was built around a then-emerging technology called "trenchless," which allows damaged sewer lines to be replaced without excavating the surrounding yard or hardscape. Greenberg encountered the method while working at his father's plumbing company and envisioned a business dedicated to it. The company positions itself as a technology-forward plumbing provider for residential, commercial, and multi-family properties across Northern California. Its core services include trenchless pipe replacement, pipe restoration, and pipe lining, alongside more conventional offerings such as drain cleaning and rooter service, hydrojet drain cleaning, video camera sewer inspections, water leak repair, and 24/7 emergency plumbing. A recurring marketing theme is giving customers multiple repair options at multiple price points rather than a single one-price solution, and the company advertises that trenchless methods can save up to 40% compared with conventional excavation-based approaches. The Trenchless Co. backs its permanent sewer solutions with a "No Clog & No Leak Guarantee," promising to clear a line for free if a guaranteed permanent solution ever clogs. It markets heavily to property managers, emphasizing reduced repeat maintenance costs, higher resident satisfaction, lower vacancy rates, and the ability to schedule work outside business hours to minimize disruption. The company also promotes financing for large projects and a $99 rooter special with free estimates and no hidden charges. As of the mid-2020s the business remains privately held and regionally focused, describing itself as a stable, third-generation, regionally based company that combines old-style service with the resources to handle projects of any scale. It maintains a state-of-the-art plumbing shop in downtown Sacramento with an in-house facility for ongoing employee training, and it publishes customer reviews and video content to support its brand.

History

The Trenchless Company was founded on January 1, 2000, by Max Greenberg, a third-generation plumbing contractor in the Sacramento, California area. Both his grandfather and his father had owned and operated successful plumbing companies, so his entry into the trade continued a family tradition. The idea for the business came to Greenberg while he was working at his father's company, where he encountered a new technology called "trenchless" that allowed damaged sewer lines to be replaced without digging. This meant no destruction to a homeowner's yard and no mess left behind. Recognizing the significance of the technology for the plumbing industry, he formed a company dedicated to it. From the outset, the company committed itself to staying on the cutting edge of plumbing technology. Greenberg observed that the plumbing industry was constantly evolving toward solutions that solved problems with less destruction and mess, and he resolved to keep researching and delivering such solutions. The business grew into a full-service plumbing company specializing in trenchless pipe replacement, pipe restoration, and pipe lining, based in downtown Sacramento. It equipped its shop with current technology and added a facility for ongoing employee training. Over the following decades the company expanded its service range beyond trenchless replacement to include drain cleaning and rooter service, hydrojet drain cleaning, video camera inspections, water leak repair, and round-the-clock emergency response. It developed a marketing approach centered on giving customers multiple options at multiple price points, and it introduced guarantees such as the No Clog & No Leak Guarantee for permanent sewer solutions. It also built a dedicated commercial practice serving property managers, emphasizing permanent fixes that reduce repeat maintenance costs and resident turnover. By the mid-2020s the company described itself as the leader in innovative plumbing solutions in the Northern California area, serving residential, commercial, and multi-family properties. It continued to present itself as a stable, third-generation, regionally based company combining old-style service with the resources to meet any scale of project, and it produced video content and collected customer reviews to support its brand.

  • 2024

    The company publishes the video episode "Shooting The Shit With Trenchless, Episode 3: Look Inside Our Plumbing Vans" on May 14.

  • 2000

    Max Greenberg founds The Trenchless Co. on January 1 in Sacramento, California.

Products and positioning

A third-generation, technology-forward plumbing contractor offering multiple cost-saving trenchless options for residential, commercial, and multi-family properties in Northern California.

  • Trenchless sewer line replacement

    Replacement of damaged sewer lines without digging, avoiding destruction to yards and hardscape.

  • Pipe restoration and pipe lining

    Specialized restoration and lining services for damaged pipes.

  • Drain cleaning and rooter service

    Rooter service to clear backed-up sewer lines, including free video inspections and options for permanent solutions.

  • Hydrojet drain cleaning

    High-pressure water jetting for drain cleaning.

  • Video camera sewer inspections

    Camera inspections that reveal underground sewer line issues for accurate diagnosis.

  • Water leak repair

    Repair of hidden water leaks in plumbing systems.

  • 24/7 emergency plumbing

    Round-the-clock emergency response with no extra fees or dispatch fees for nights and weekends.

Recent events

  • TCS to be rebranded as The Trenchless Company[6]

    Reported:

    As part of The Crossing Group's acquisition announcement, the company said Trenchless Crossing Support would be rebranded as The Trenchless Company.

Sources6 sources

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