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The Total Wash Co.

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Corporate brand

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Madison, Wisconsin-based exterior cleaning company founded in 2021, offering window cleaning, pressure washing, soft-wash house washing, gutter cleaning, roof soft-washing, and seasonal maintenance.

Last updated September 29, 2026

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Overview

The Total Wash Co. is a locally owned exterior cleaning company based in Madison, Wisconsin, founded in 2021 by Ashton Ferry. The company provides residential and commercial exterior cleaning services across the Madison metro area, including window cleaning, pressure washing, soft-wash house washing, gutter cleaning, roof soft-washing, and seasonal maintenance such as snow removal contracts. Its service area covers Madison and surrounding communities including Middleton, Fitchburg, Verona, Sun Prairie, Waunakee, Monona, McFarland, Maple Bluff, and Shorewood Hills. The company positions itself as a reliable, owner-operated alternative to larger exterior cleaning firms, emphasizing punctuality, thorough work, clear communication, and a satisfaction guarantee. According to its website, The Total Wash Co. has completed over 1,500 jobs since 2021, maintains a 4.9-star Google rating across more than 211 reviews, carries $2 million in liability insurance and full workers' compensation coverage, and holds an A+ BBB rating. The company reports a repeat customer rate of over 60% and serves more than 45 recurring commercial customers. Service pricing published on the company's website includes window cleaning starting at $199, house washing from $370, gutter cleaning between $199 and $249, and pressure washing add-ons such as driveway cleaning from $129 to $229. Most residential jobs are quoted between $250 and $850 depending on home size and service mix. The company offers an instant online quote tool that uses the same internal rate sheet as its crews, with most residential quotes completed in under two minutes. Commercial and property-management quotes are routed to an estimating team for site review and custom service-level agreements. In addition to routine cleaning, The Total Wash Co. offers emergency exterior cleaning services with same-day or next-day response for situations such as storm damage cleanup, graffiti removal, biohazard and vandalism cleanup, flood and water intrusion response, and ice dam assistance. The company is fully insured, owner-operated, and does not subcontract work. It serves both residential homeowners and commercial clients, including property managers and businesses requiring storefront maintenance contracts.

History

The Total Wash Co. was founded in 2021 by Ashton Ferry in Madison, Wisconsin. Ferry started the company after repeatedly hearing from Madison homeowners that previous exterior cleaning companies had failed to show up, arrived late, or performed subpar work. He built the business on the premise of showing up on time, doing the job thoroughly, communicating clearly, and backing every job with a satisfaction guarantee. Since its founding, the company has completed over 1,500 jobs across the Madison metro area, including Middleton, Fitchburg, Verona, Sun Prairie, Waunakee, Monona, Maple Bluff, and Shorewood Hills. It has grown to serve more than 45 recurring commercial customers and maintains a repeat customer rate of over 60%. The company reports a 4.9-star Google rating across more than 211 reviews and holds an A+ BBB rating. It carries $2 million in liability insurance and full workers' compensation coverage. The company offers a range of exterior cleaning services, including window cleaning, pressure washing, soft-wash house washing, gutter cleaning, roof soft-washing, and seasonal maintenance such as snow removal contracts. It also provides emergency exterior cleaning services with same-day or next-day response for storm damage, graffiti, biohazard, vandalism, flood, and ice dam situations. The Total Wash Co. is owner-operated and does not subcontract work, a point of differentiation it emphasizes in its marketing. It serves both residential and commercial clients, with dedicated urgent capacity for commercial clients with maintenance contracts.

  • 2021

    The Total Wash Co. founded by Ashton Ferry in Madison, Wisconsin.

  • 2021

    Company begins offering exterior cleaning services across the Madison metro area.

  • Reaches 1,500+ completed jobs and 211+ Google reviews with 4.9-star average.

  • Achieves A+ BBB rating and $2M liability insurance coverage.

  • Launches instant online quote tool for residential and commercial customers.

Products and positioning

Locally owned, owner-operated exterior cleaning company emphasizing reliability, accountability, and satisfaction guarantee; positioned as a trustworthy alternative to larger firms that may subcontract or fail to show up.

  • Window cleaning

    Interior and exterior window cleaning with screens and tracks included; most Madison homes quote between $199 and $349.

  • Pressure washing

    Driveway and surface pressure washing; driveway cleaning adds $129–$229.

  • House washing

    Soft-wash house washing; $370–$745 depending on size and stories.

  • Gutter cleaning

    Gutter cleaning services; $199–$249.

  • Roof soft-washing

    Soft-washing for roofs to remove algae, moss, and debris.

  • Snow removal contracts

    Seasonal snow removal contracts for commercial and residential properties.

  • Emergency exterior cleaning

    Same-day or next-day response for storm damage, graffiti, biohazard, vandalism, flood, and ice dam situations.

Sources5 sources

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