The Stillman Exchange

The Stillman Exchange is a student newspaper associated with the W. Paul Stillman School of Business at Seton Hall University in South Orange, New Jersey. Founded in 2006 by students including Michael Cavallaro, Christopher LoSapio, and Frank Aguiano, it was created in response to a perceived need for greater exposure to business and financial news among Seton Hall students. Its first issue appeared on March 29, 2006, and the publication subsequently established a biweekly print schedule during the academic term, with issues distributed on Tuesdays. The publication is produced through the Center for Securities Trading and Analysis in the Stillman School of Business. Its traditional print format is an eight-page, black-and-white newspaper. Although its core audience is the Seton Hall community, the paper's mission extends to the university's broader community by explaining how current financial, domestic, and international events interact and affect markets, organizations, and society. The publication states that its work is guided by standards of integrity and professionalism, with an educational purpose rather than a purely commercial news model. Its coverage has included finance, Stillman-related university news, sports, technology, financial literacy, United States news, international news, and opinion. In September 2008, the paper expanded its editorial structure by adding International Business, Domestic News, and Editorials sections. This broadened its scope beyond market reporting and created space for analysis of public affairs and global business developments. The Stillman Exchange also developed a digital edition. In 2008, it launched an online version of the biweekly print publication, carrying the articles in the printed newspaper and additional continuations. The online publication is hosted through Seton Hall's blog platform and provides the newspaper with a channel beyond its campus print distribution. In October 2009, the publication issued a bilingual English-Chinese special edition prepared with exchange students from the University of International Business and Economics in Beijing. The four-page abridged edition was associated with the UIBE-Seton Hall 1+2 MBA program and was distributed both at Seton Hall University in the United States and at UIBE in China. This project gave the student newspaper an international and cross-cultural dimension and has been described as the first bilingual college business newspaper of its kind in the United States. The staff consists of undergraduate students from a range of Seton Hall academic backgrounds. Participants have included students from business majors in the Stillman School of Business, as well as students from the School of Diplomacy and the College of Arts and Sciences. In September 2019, the newspaper added The SOMA Spotlight, a section devoted to businesses in the South Orange-Maplewood area. The section was intended to strengthen connections between the university and nearby communities while providing visibility for local businesses. The Stillman Exchange is therefore best understood as a university-affiliated educational media publication rather than a conventional commercial newspaper. Its distinctive features are its business-school setting, student-led production, recurring print and online formats, financial-literacy orientation, international collaboration, and local-community reporting.

The Stillman Exchange began in 2006 as a student response to what its founders viewed as insufficient exposure to business news at Seton Hall University. Michael Cavallaro, Christopher LoSapio, Frank Aguiano, and other students from the W. Paul Stillman School of Business established the publication, and its first issue was printed on March 29, 2006. From the beginning, the newspaper was designed to connect classroom business education with current events, especially developments in finance, economics, and public affairs. The publication adopted a biweekly schedule during the academic term, with issues distributed on Tuesdays. Its print format was an eight-page, black-and-white periodical produced through the Center for Securities Trading and Analysis in the Stillman School of Business. Rather than operating as a general-interest commercial newspaper, it functioned as a student educational publication. Its mission emphasized helping Seton Hall students and the wider university community understand the effects and relationships among current financial, domestic, and international events, while maintaining standards of integrity and professionalism. A significant early development came in 2008, when the newspaper introduced an online counterpart to its print edition. The digital version reproduced the articles appearing in the newspaper and also allowed for additional continuations, extending the publication's reach beyond physical campus distribution. That same year, the editorial structure was broadened with the addition of International Business, Domestic News, and Editorials sections. These additions complemented existing business and finance coverage and gave the paper a wider platform for domestic policy, global affairs, and student commentary. The publication's international orientation became particularly visible in 2009. After approximately a year of preparation, Managing Editor Gerardo Pecoraro worked with exchange students from the University of International Business and Economics in Beijing to produce a bilingual English-Chinese special edition. Released on October 21, 2009, the abridged four-page issue was written in both languages by students participating in the UIBE-Seton Hall 1+2 MBA program. Copies were distributed at Seton Hall in the United States and at UIBE in China. The edition linked student journalism with international academic exchange and positioned the newspaper as a platform for cross-border business communication. The staff has been drawn primarily from Seton Hall undergraduates. Although many contributors have studied business in the Stillman School, the staff has also included students from the School of Diplomacy and the College of Arts and Sciences. This interdisciplinary composition supports coverage that extends beyond financial markets to technology, sports, financial literacy, United States news, international news, and opinion. In September 2019, the newspaper added The SOMA Spotlight. The section focuses on businesses in South Orange and Maplewood, the communities surrounding Seton Hall's campus. Its stated objectives are to strengthen relationships between the university and the local area and to promote nearby businesses. This addition expanded the newspaper's role from campus and business education journalism into community-oriented reporting. Across its documented history, The Stillman Exchange has remained closely tied to Seton Hall's educational mission. Its principal developments have been the creation of a recurring print publication, digital expansion, broader editorial sections, bilingual international publishing, and local-business coverage. Public reference material does not establish a separate commercial owner, corporate parent, or independently reported financial operation; the newspaper is presented as a university-affiliated student publication.

• 2019

  The SOMA Spotlight introduced

  [1]The Stillman Exchangeen.wikipedia.org

  The publication added a section dedicated to South Orange-Maplewood businesses and university-community connections.

• 2009

  First bilingual special edition

  [1]The Stillman Exchangeen.wikipedia.org

  The newspaper published an English-Chinese special edition with UIBE exchange students and distributed it in the United States and China.

• 2008

  Online edition launched

  [2]The Stillman Exchange at Seton Hall Universityblogs.shu.edu

  The publication created an online version of its biweekly print edition, adding digital access and extended article content.

• 2008

  Editorial scope expanded

  [1]The Stillman Exchangeen.wikipedia.org

  International Business, Domestic News, and Editorials sections were added.

• 2006

  Founding and first issue

  [1]The Stillman Exchangeen.wikipedia.org

  Students associated with Seton Hall University's Stillman School of Business founded the newspaper, which published its first issue on March 29.

A student-produced business and current-affairs newspaper that combines practical financial education, market and economic reporting, university journalism, international perspectives, and local-community coverage.

• Student newspaper · 2006

  Biweekly print edition

  The traditional publication consists of an eight-page, black-and-white newspaper issued every two weeks during the academic term. It covers business and finance alongside university news, technology, sports, financial literacy, United States and international news, and opinion.

• Digital publication · 2008

  Online edition

  Introduced in 2008, the online edition extends the print newspaper to the web. It carries articles from the print issue and supports additional continuations, giving the student publication a broader and more flexible distribution channel.

• International special edition · 2009

  Bilingual English-Chinese Special Edition

  This four-page abridged edition was written in English and Chinese by exchange students in the UIBE-Seton Hall 1+2 MBA program. It connected student business journalism with international academic exchange and was distributed at Seton Hall University and the University of International Business and Economics in China.

• Local business section · 2019

  The SOMA Spotlight

  Added in 2019, The SOMA Spotlight reports on businesses in the South Orange-Maplewood area. The section was intended to build stronger ties between Seton Hall and surrounding communities while giving local businesses additional exposure.

• 2019The SOMA Spotlight local-business initiative

  South Orange · Maplewood · New Jersey

  The publication launched a section focused on nearby businesses as part of an effort to strengthen university-community relationships and promote the local economy.

  Outcome. The section became a dedicated local-business reporting feature within the newspaper.

  Source
• 2009UIBE-Seton Hall bilingual publishing collaboration

  United States · China

  The Stillman Exchange collaborated with exchange students from the University of International Business and Economics to prepare an English-Chinese business newspaper special edition.

  Outcome. A four-page bilingual issue was distributed at Seton Hall University and UIBE, extending the newspaper's educational and international reach.

  Source

• 2019

  Add community-focused local business coverageStrategy

  Background

  The newspaper sought to strengthen its relationship with the communities surrounding Seton Hall University.

  Action taken

  It introduced The SOMA Spotlight to cover businesses in the South Orange-Maplewood area.

  Aftermath

  The newspaper broadened its role to include local economic and community reporting.

  Source

• 2009

  Release of the bilingual English-Chinese special editionProduct launch

  Background

  The project was developed with exchange students participating in the UIBE-Seton Hall 1+2 MBA program and reflected the newspaper's interest in international business education.

  Action taken

  The newspaper published and distributed a four-page edition in English and Chinese in the United States and China.

  Aftermath

  The initiative created an international collaboration and a bilingual publishing format for the student newspaper.

  Source

• 2008

  Expand editorial coverage and add digital publishingStrategy

  Background

  The student newspaper sought to provide broader business and current-affairs coverage while reaching readers beyond its printed campus distribution.

  Action taken

  It launched an online edition and added International Business, Domestic News, and Editorials sections.

  Aftermath

  The publication gained a digital channel and a wider editorial remit.

  Source

1. 1The Stillman Exchangeen.wikipedia.org
2. 2The Stillman Exchange at Seton Hall Universityblogs.shu.edu