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The Skimm

theSkimm is a digital media company that provides news and information aimed at women.

Last updated September 11, 2026

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Overview

theSkimm describes itself as a digital media company dedicated to succinctly giving women the information they need to make confident decisions, breaking down news, trends, policies, and politics that impact women. Its ecosystem includes the Daily Skimm, Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, the B2B marketer's newsletter The SKM Report, the "9 to 5ish with theSkimm" podcast, and the theSkimm mobile app, as well as Skimm Studios and the in-house creative agency SKM Lab. theSkimm is among the federally registered trademarks of Everyday Health, Inc., a Ziff Davis company.

History

theSkimm states that it has been disrupting the media landscape and defining a new category over a decade ago, and has become a trusted source for its audience of millions by integrating into their existing routines. Its first book, How to Skimm Your Life, debuted at #1 on The New York Times Best Seller list. Through Skimm Impact, its purpose-driven platform, the company supports get-out-the-vote efforts with Skimm Your Ballot, which it says has spurred over 2 million voting-related actions across the last four election cycles. theSkimm is among the federally registered trademarks of Everyday Health, Inc., a Ziff Davis company.

Products and positioning

A digital media company dedicated to succinctly giving women the information they need to make confident decisions.

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