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The Shoe Company

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The Shoe Company is a Canadian footwear retailer founded in the Greater Toronto Area in 1992 and now owned by Designer Brands, Inc.

Last updated August 26, 2026

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Overview

The Shoe Company is a Canadian footwear retail chain focused on branded shoes for the whole family. It originated in the Greater Toronto Area in 1992 and was developed under Town Shoes, the Canadian footwear group founded by Leonard Simpson. The concept reflected Simpson's view that footwear could be successfully sold through a large-format, big-box retail model rather than only through conventional specialty shoe stores. From its establishment, The Shoe Company operated as part of Town Shoes' broader Canadian retail portfolio. Its proposition centered on offering a broad selection of branded footwear in accessible, high-volume store environments. The retailer's assortment serves multiple members of a household and includes shoes associated with everyday wear and other common footwear needs, although the available reference material does not identify a complete product-brand roster or detailed category architecture. The company entered a new ownership phase in 2014, when DSW, Inc. acquired a 44% interest in Town Shoes. The transaction also included an agreement relating to the opening of Shoe Warehouse stores in Canada, linking Town Shoes' Canadian operations with DSW's footwear-discount and warehouse-store strategy. In May 2018, DSW completed the acquisition of Town Shoes and its associated retail businesses, including The Shoe Company. DSW subsequently became known as Designer Brands, Inc., making Designer Brands the parent company of The Shoe Company. The Shoe Company continues to operate in Canada. The reference material describes a network of more than 140 stores distributed across the country and characterizes the chain as offering one of Canada's largest selections of branded family footwear. Its market role is therefore that of a national, multibrand footwear retailer rather than a single-product shoe label. Publicly available information supplied for this dossier is limited, so details such as current executives, exact headquarters, annual sales, store formats, e-commerce operations, and specific campaign history remain unconfirmed here.

History

The Shoe Company began in 1992 in the Greater Toronto Area as a Canadian footwear retail concept operated by Town Shoes. Town Shoes had been established by Leonard Simpson, who identified an opportunity to sell footwear through a big-box format. That insight shaped The Shoe Company's operating model: instead of presenting itself as a narrowly focused boutique, the chain was designed to provide a broad selection of branded footwear in stores intended to serve a wide range of customers and household needs. The retailer developed as part of Town Shoes' Canadian store portfolio. Its role was to provide family-oriented, multibrand footwear selection, making it distinct from a manufacturer-owned brand. The available reference material does not provide a full chronology of store openings, changes in merchandise categories, or the names of the brands carried, but it identifies The Shoe Company as a national Canadian chain with a large store network. A significant change occurred in 2014 when DSW, Inc. purchased a 44% stake in Town Shoes. Alongside the investment, DSW entered an agreement to open Shoe Warehouse stores in Canada. This connected DSW's North American footwear-retail strategy with Town Shoes' established Canadian infrastructure and placed The Shoe Company within a business relationship that was no longer solely controlled by Town Shoes' original ownership structure. In May 2018, DSW acquired Town Shoes in full, including The Shoe Company. The acquisition transferred the retailer into DSW's corporate group. DSW later changed its corporate name to Designer Brands, Inc.; Designer Brands is therefore identified as The Shoe Company's parent company in this dossier. The transaction represented a shift from Canadian group ownership under Town Shoes to ownership by a larger North American footwear retailer. The Shoe Company remains active in Canada. The supplied reference describes more than 140 stores operating from coast to coast and presents the chain as offering one of the country's largest selections of branded family footwear. Its continuing identity is based on retail breadth and convenience: a multibrand store format carrying footwear for multiple age groups and uses, rather than a standalone footwear manufacturing label. The source material does not establish the company's current headquarters, named leadership team, financial performance, official web address, detailed digital-commerce strategy, or recent advertising history. Those fields are consequently left unreported rather than inferred.

  • 2018

    Town Shoes and The Shoe Company are fully acquired

    [1]

    In May, DSW completes its acquisition of Town Shoes and The Shoe Company, bringing the Canadian retailer fully into the DSW group.

  • 2014

    DSW takes a minority stake in Town Shoes

    [1]

    DSW, Inc. acquires a 44% interest in Town Shoes and agrees to open Shoe Warehouse stores in Canada.

  • 1992

    The Shoe Company is established in the Greater Toronto Area

    [1]

    The Canadian footwear retailer originates in the Greater Toronto Area and begins operating under Town Shoes.

  • Expansion to a coast-to-coast Canadian network

    [1]

    The company is described as operating more than 140 stores across Canada and offering a large selection of branded family footwear.

Products and positioning

A Canadian multibrand footwear retailer emphasizing broad branded selection, family coverage, and accessible big-box store shopping.

  • Branded footwear retail · 1992

    Family footwear assortment

    The Shoe Company's central offering is a broad selection of branded footwear intended for different members of a family. The available source identifies the chain as a multibrand retailer with one of Canada's largest selections of family footwear, but does not provide a complete list of carried labels or detailed category-level assortment.

  • Retail format · 1992

    Large-format footwear stores

    The retailer was founded around the idea that footwear could be sold through a big-box format. Its stores provide a large-format environment for browsing a wide range of branded shoes rather than focusing on a single manufacturer or narrowly defined product niche.

Brand decisions

  • 2018

    DSW completes the acquisition of Town ShoesM&A

    Background

    After holding a minority interest since 2014, DSW moved to full ownership of Town Shoes and its Canadian retail businesses.

    Action taken

    In May 2018, DSW fully acquired Town Shoes, including The Shoe Company.

    Aftermath

    The Shoe Company became part of DSW's corporate group, which later operated under the Designer Brands, Inc. name.

  • 2014

    DSW acquires a 44% interest in Town ShoesM&A

    Background

    The Shoe Company operated within Town Shoes when DSW entered the Canadian footwear market through a minority investment.

    Action taken

    DSW purchased a 44% stake in Town Shoes and agreed to open Shoe Warehouse stores in Canada.

    Aftermath

    The investment established a strategic relationship that preceded DSW's full acquisition of Town Shoes and The Shoe Company in 2018.

Recent events

  • 2018

    Designer Brands completes acquisition of Town Shoes and The Shoe Company[1]

    M&A

    In May 2018, DSW fully acquired Town Shoes and associated businesses, including The Shoe Company. DSW later adopted the name Designer Brands, Inc.

  • 2014

    DSW acquires a 44% stake in Town Shoes[1]

    M&A

    DSW, Inc. acquired a minority interest in Town Shoes and entered an arrangement connected with opening Shoe Warehouse stores in Canada. The transaction affected The Shoe Company's ownership context because the retailer operated within Town Shoes.

Sources2 sources

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