The Promenade in Temecula

Promenade Temecula, formerly known as The Promenade in Temecula, is an enclosed regional shopping mall serving Temecula and the surrounding communities in Riverside County, California. The property opened on October 27, 1999, as a major retail and entertainment destination in the Inland Empire. Its original department-store lineup consisted of JCPenney, Robinsons-May, and Sears, establishing the mall as a conventional regional center anchored by large-format national retailers. The mall was developed with approximately 766,500 square feet of space. An ice-skating rink had originally been contemplated for the southern portion of the property, but the rink was never built. Instead, that area was used for additional retail space and a new concourse. Macy’s entered the center in 2002, accompanied by an expanded collection of shops. In 2008, Macy’s acquired the former Robinsons-May location. The former Robinsons-May building became a Macy’s store focused on men’s, children’s, and home merchandise, while the original Macy’s location was repositioned as a women’s store. This created a two-location Macy’s presence within the mall. A substantial physical and tenant expansion followed in 2009. Two parking structures were added near the Edwards cinema and Macy’s, and a new outdoor-oriented retail and dining section called The Shops on Promenade Drive was introduced. The section opened on March 26, 2009, with a new entrance connected to the JCPenney wing and a mix of apparel, home-furnishings, beauty, restaurant, and lifestyle tenants. The expansion broadened the center beyond traditional enclosed-mall shopping and added a more open-air component to its customer experience. The mall has also experienced changes associated with the restructuring of department-store retail. Sears Holdings separated the Sears property at the center into Seritage Growth Properties in 2015. Sears later announced the closure of the Promenade location as part of a nationwide reduction, and the store shut in February 2020. The former Sears space was subsequently redeveloped for entertainment and sporting-goods uses. Round One Entertainment occupies the first floor, while Dick’s Sporting Goods opened on the second floor in April 2022. In 2016, Temecula approved a multi-million-dollar renovation concept for the property. The plans called for a two-story open-air plaza cutting through the Macy’s wing, along with two restaurants on land west of the Macy’s South building. The Cheesecake Factory, one of the planned restaurants, opened on November 20, 2018. The mall therefore combines established department-store anchors with entertainment, restaurants, specialty retail, and ongoing adaptive reuse of former anchor space. Its current identity is that of a regional shopping and leisure destination rather than solely a traditional enclosed department-store mall.

Promenade Temecula opened on October 27, 1999, in Temecula, California. Formerly branded The Promenade in Temecula, it was conceived as a large enclosed regional shopping center for the growing Temecula Valley and surrounding Inland Empire communities. The approximately 766,500-square-foot property opened with JCPenney, Robinsons-May, and Sears as its principal department-store anchors. The southern portion of the property had initially been reserved for an ice-skating rink, but that proposal was not completed. The unused area was instead incorporated into retail expansion. Macy’s opened in 2002 together with a new concourse of stores, adding a major national department-store operator and extending the mall’s retail offer. In 2008, Macy’s acquired the former Robinsons-May location. The former Robinsons-May building began operating as a Macy’s men’s, children’s, and home store on June 14, while the original Macy’s site became a women’s-only store. The arrangement gave the mall two Macy’s anchor locations. The property underwent another major change in 2009. Two parking garages were constructed near the Edwards theater complex and Macy’s, and The Shops on Promenade Drive was added as a new row of stores and restaurants. The new area opened on March 26, 2009, with a new entrance tied to the JCPenney wing. Its tenant mix included fashion, beauty, furniture, home goods, and restaurants, helping the mall compete as a broader lifestyle and dining destination rather than relying only on enclosed department-store retail. In 2011, mall management planned to use a system developed by Path Intelligence to track mobile phones through GPS-related location data during the Black Friday shopping period. The proposal attracted privacy criticism, including objections from Senator Chuck Schumer, and the plans were cancelled. The episode illustrated the growing tension between retail analytics and consumer privacy in physical shopping environments. Sears Holdings spun off 235 properties into Seritage Growth Properties in 2015, including the Sears property at Promenade Temecula. Sears later announced on November 7, 2019, that the location would close as part of a national program affecting 96 stores. The store closed in February 2020. Its departure created an opportunity to repurpose the large anchor footprint. Round One Entertainment subsequently occupied the first floor, and Dick’s Sporting Goods opened on the second floor in April 2022. The City of Temecula approved a multi-million-dollar renovation concept in 2016. The proposal included a two-story open-air plaza cutting through the southwestern Macy’s wing and two restaurants in the parking area west of Macy’s South. The Cheesecake Factory opened on November 20, 2018, as one element of the restaurant plan, while the available reference material does not establish a completion date for all remaining elements. Through these changes, Promenade Temecula evolved from a traditional enclosed mall anchored by three department stores into a mixed shopping, dining, cinema, and entertainment complex. Its tenant strategy has combined national department stores with specialty retailers, restaurants, a movie theater, family entertainment, and adaptive reuse of former anchor space. The center remains an active regional retail property, although detailed current ownership, management, tenant rosters, and executive information are not established by the supplied sources.

• 2022

  Former Sears space gains new tenants

  [1]Promenade Temeculaen.wikipedia.org

  Round One Entertainment occupied the first floor and Dick’s Sporting Goods opened on the second floor in April.

• 2020

  Sears closes

  [1]Promenade Temeculaen.wikipedia.org

  The Sears anchor closed in February after being included in a nationwide closure announcement.

• 2018

  The Cheesecake Factory opens

  [1]Promenade Temeculaen.wikipedia.org

  The restaurant opened on November 20 as part of the mall’s broader redevelopment program.

• 2016

  Renovation plan receives city approval

  [1]Promenade Temeculaen.wikipedia.org

  Temecula approved a multi-million-dollar redevelopment concept involving an open-air plaza and new restaurant space.

• 2015

  Sears property enters Seritage portfolio

  [1]Promenade Temeculaen.wikipedia.org

  The Sears property was among assets transferred by Sears Holdings to Seritage Growth Properties.

• 2011

  Mobile-tracking plan is withdrawn

  [1]Promenade Temeculaen.wikipedia.org

  A proposed Black Friday shopper-tracking program was cancelled following privacy concerns.

• 2009

  The Shops on Promenade Drive opens

  [1]Promenade Temeculaen.wikipedia.org

  A new open-air retail and restaurant section opened on March 26 with additional parking and a new entrance near the JCPenney wing.

• 2008

  Macy’s takes over the former Robinsons-May anchor

  [1]Promenade Temeculaen.wikipedia.org

  The former Robinsons-May location became a Macy’s men’s, children’s, and home store, creating a two-store Macy’s presence.

• 2002

  Macy’s joins the mall

  [1]Promenade Temeculaen.wikipedia.org

  Macy’s opened alongside a new concourse of retail stores in space that had originally been intended for an ice-skating rink.

• 1999

  Promenade Temecula opens

  [1]Promenade Temeculaen.wikipedia.org

  The enclosed regional shopping mall opened on October 27 with JCPenney, Robinsons-May, and Sears as its original department-store anchors.

A regional shopping, dining, and entertainment destination for Temecula and the surrounding Inland Empire, combining enclosed-mall retail with open-air specialty shops, restaurants, cinema, and family entertainment.

• Retail property · 1999

  Enclosed regional shopping mall

  The core offering is a large enclosed shopping environment serving regional consumers in Temecula and nearby Inland Empire communities. It combines department stores, specialty retail, food and beverage, cinema, and entertainment within a single destination, supported by substantial surface parking and parking structures.

• Department stores · 1999

  Department-store retail

  Department-store merchandise has been central to the mall since opening. JCPenney remains an anchor, while Macy’s operates two anchor positions created through the later conversion of the former Robinsons-May building. These stores provide broad assortments spanning apparel, accessories, beauty, home, and family merchandise.

• Open-air specialty retail and dining · 2009

  The Shops on Promenade Drive

  Opened in 2009, The Shops on Promenade Drive expanded the property with an open-air row of specialty retailers and restaurants. The section was designed to add lifestyle, fashion, home, beauty, and dining uses while creating a more varied circulation and arrival experience.

• Entertainment

  Cinema and entertainment

  Entertainment is an important component of the center’s destination strategy. Edwards Cinema provides movie-going, while Round One Entertainment occupies the first floor of the former Sears space and adds an activity-based use to the mall’s retail and dining mix.

• Specialty retail · 2022

  Sporting-goods retail

  Dick’s Sporting Goods occupies the second floor of the former Sears building. Its April 2022 opening represents the adaptive reuse of a vacant department-store anchor for a large specialty retailer focused on sporting equipment, apparel, footwear, and outdoor activities.

• 2020

  Repurpose the former Sears anchorStrategy

  Background

  Sears closed its Promenade Temecula location in February 2020 after announcing a nationwide store-closure program.

  Action taken

  The former Sears space was divided between Round One Entertainment on the first floor and Dick’s Sporting Goods on the second floor.

  Aftermath

  The redevelopment replaced a declining department-store anchor with entertainment and specialty sporting-goods uses. Dick’s opened in April 2022.

  Source

• 2016

  Approve a multi-million-dollar renovation conceptStrategy

  Background

  The property sought to refresh its physical environment and add more outdoor circulation and restaurant uses.

  Action taken

  Temecula approved plans for a two-story open-air plaza through the Macy’s wing and two restaurants west of Macy’s South.

  Aftermath

  The Cheesecake Factory opened in 2018; the supplied sources do not provide a completion timeline for every planned element.

  Source

• 2011

  Cancel proposed shopper mobile trackingOther

  Background

  Management planned to gather location information from shoppers’ mobile phones during the Black Friday period using technology developed by Path Intelligence.

  Action taken

  The plan was cancelled after public privacy concerns, including criticism from Senator Chuck Schumer.

  Aftermath

  The proposed tracking initiative was not implemented at the mall.

  Source

• 2009

  Expand into open-air specialty retail and diningStrategy

  Background

  The mall pursued a broader destination format beyond its enclosed department-store core.

  Action taken

  Two parking garages and The Shops on Promenade Drive were added, along with specialty retailers, restaurants, and a new entrance.

  Aftermath

  The expansion diversified the property’s tenant mix and introduced a more lifestyle-oriented open-air component.

  Source

• 2008

  Create a two-location Macy’s presenceStrategy

  Background

  The closure or conversion of the Robinsons-May anchor created an opportunity to consolidate and expand Macy’s operations within the center.

  Action taken

  Macy’s took over the former Robinsons-May building for men’s, children’s, and home departments, while the original Macy’s location became women’s only.

  Aftermath

  The mall retained a major department-store presence across two Macy’s anchor spaces.

  Source

• 2002

  Add Macy’s and a new retail concourseProduct launch

  Background

  The mall had space in its southern area that was originally intended for an ice-skating rink but was never developed for that purpose.

  Action taken

  The space was used for a Macy’s store and an accompanying concourse of shops.

  Aftermath

  Macy’s became one of the mall’s principal anchors and later expanded into the former Robinsons-May location.

  Source

1. 1Promenade Temeculaen.wikipedia.org
2. 2Promenade Temecula official websitepromenadetemecula.com