The Prize Draw Company

The Prize Draw Company is a British prize draw fundraising consultancy and platform founded by Simon Walker, known as Si Walker. It helps organisations use prize draws as a fundraising and audience-building mechanic. According to its own materials, Walker spent nine years at Crowdfunder UK, where he was Head of Campaigns, and designed, scoped and championed the prize draw product on that platform. His team and he raised millions for charities through prize draws, and he reports £22M+ raised through crowdfunding at Crowdfunder UK across 100+ projects. He has also given a TED Talk about crowdfunding and why prize draws are, in his view, the most powerful mechanic to come out of it. The company works with a broad range of clients: charities, social enterprises, venues, sports organisations, food and drink brands, attractions, festivals, creators, influencers and B2C brands. It offers two main routes. The first is a paid-entry prize draw, where entrants buy an entry and the draw raises unrestricted income not tied to a grant; the company supports the whole process, from the prize to the page to the marketing. The second is a free-to-enter giveaway, where no money changes hands and every entry is a follow, subscribe or share, so the draw spreads itself and the organiser keeps the audience it brings in. The company also runs a free platform for giveaways, which it says can be live the same afternoon. A central part of the offer is a structured, compliance-focused method. The company describes a "proven 76 point roadmap" for creating a repeatable prize draw income line, and it emphasises that its draws are fully compliant, requiring no lottery licence and avoiding legal grey areas. It also offers a free three-minute readiness quiz that gives a personalised score and one clear recommendation, with a fuller report by email. The Prize Draw Company positions prize draws as one of the fastest growing fundraising and engagement channels in the UK. For B2C brands, it argues that the prize can be a product the brand already sells, so there is no upfront cost and no financial risk; it cites a 10% conversion rate from page visitors to entrants, with its pilot draw reaching 1 in 5, and an average of two entries at £5 each, or £10 per person. It stresses GDPR compliance, noting that every entrant actively chooses to enter and that no bought or scraped lists are used. The company is privately held and led by its founder.

The Prize Draw Company was founded by Simon Walker, known as Si Walker, a British fundraising specialist. Its origin lies in crowdfunding. Walker spent nine years at Crowdfunder UK, where he was Head of Campaigns. During that time he designed, scoped and championed the prize draw product on the Crowdfunder platform, and his team and he raised millions for charities through prize draws. He reports that £22M+ was raised through crowdfunding at Crowdfunder UK across 100+ projects, and that the prize draw mechanic he helped build went on to raise millions more on the platform. He has also delivered a TED Talk on crowdfunding and on why he considers prize draws the most powerful mechanic to come out of it. Building on that experience, Walker set up The Prize Draw Company to help organisations run prize draws properly. The company's stated premise is simple: prize draws work, because they raise money and build audiences quickly, but most organisations do not know how to run one correctly. The business therefore combines consultancy with a platform. On the consultancy side, it offers a structured method it calls a "proven 76 point roadmap" to create a repeatable prize draw income line, and it supports clients from the prize through the page to the marketing. It also offers a free three-minute readiness quiz that scores how ready an organisation is to run a draw and gives one clear recommendation, with a fuller report sent by email. The company serves a wide client base: charities, social enterprises, venues, sports organisations, food and drink brands, attractions, festivals, creators, influencers and B2C brands. It distinguishes two models. Paid-entry draws are used by charities, clubs and social enterprises to raise unrestricted income that is not tied to a grant. Free-to-enter giveaways are used by brands and creators who want to grow an audience rather than raise money: no money changes hands, and every entry is a follow, a subscribe or a share, so the draw spreads itself and the organiser keeps the audience it brings in. To serve the second group, the company built a free platform for giveaways, which it says can be live the same afternoon. Compliance is central to the company's pitch. It states that its prize draws are fully compliant, require no lottery licence and involve no legal grey areas, and that they can be run more than once a year. For B2C brands, it argues that the prize can be a product the brand already sells, so there is no upfront cost and no financial risk; it cites a 10% conversion rate from page visitors to entrants, with its pilot draw reaching 1 in 5, and an average of two entries at £5 each, or £10 per person. It also stresses GDPR compliance, noting that every entrant actively chooses to enter and that no bought or scraped lists are used, giving clean, compliant data from day one. The company is privately held and led by its founder.

• Simon Walker spends nine years at Crowdfunder UK, latterly as Head of Campaigns.

• Walker designs, scopes and champions the prize draw product on the Crowdfunder platform.

• Walker and his team raise millions for charities through prize draws; £22M+ raised through crowdfunding at Crowdfunder UK across 100+ projects.

• Walker delivers a TED Talk on crowdfunding and prize draws.

• The Prize Draw Company is founded by Simon Walker.

• The company launches a free platform for free-to-enter giveaways.

A UK specialist in compliant prize draws and giveaways, combining consultancy, a proven roadmap and a free platform to help organisations raise money and grow audiences.

• Paid-entry prize draws

  Entrants buy an entry; the draw raises unrestricted income for charities, clubs and social enterprises, supported end to end by the company.

• Free-to-enter giveaways

  No money changes hands; every entry is a follow, subscribe or share, so the draw spreads itself and the organiser keeps the audience.

• 76 point roadmap

  A structured method for creating a repeatable prize draw income line.

• Prize draw readiness quiz

  A free three-minute quiz giving a personalised readiness score and one clear recommendation, with a full report by email.

• Free giveaway platform

  A platform for running free, compliant giveaways, which the company says can be live the same afternoon.

1. 1The Prize Draw Companytheprizedrawcompany.com
2. 2About | The Prize Draw Companytheprizedrawcompany.com
3. 3Prize Draws for B2C Brands | The Prize Draw Companytheprizedrawcompany.com
4. 4The Prize Draw Companywikidata.org