The Prisoner
A California wine brand whose flagship red blend, The Prisoner, was released two decades ago and helped lead the resurgence of California luxury red blends.
Last updated September 11, 2026
Overview
The Prisoner Wine Company is a wine brand based on Highway 29 in Napa Valley, California. Its first wine, The Prisoner, was released two decades ago as a complex blend of some of California's best and most unusual grape varieties, and the company says it swiftly and permanently changed the perception of what a red blend wine could be. The brand has since grown to include a range of rule-bending blends with provocative label designs, and it has been recognized by fans and wine critics as one of the most bold and innovative wine brands in the market, leading the resurgence of California luxury red blends and earning "cult" wine status. Its portfolio includes The Prisoner, Saldo, Unshackled, Blindfold, and The Portfolio. The brand name and flagship label were inspired by an etching titled Le Petit Prisonnier by 19th century Spanish artist Francisco Goya.
History
When The Prisoner Wine Company's first wine, The Prisoner, was released two decades ago as a complex blend of some of California's best and most unusual grape varieties, it swiftly and permanently changed the perception of what a red blend wine could be. Since then, the company has grown to include a range of rule-bending blends with provocative label designs, being recognized by fans and wine critics alike as one of the most bold and innovative wine brands in the market, leading the resurgence of California luxury red blends and earning "cult" wine status. Today, Director of Winemaking Todd Ricard and his team work with over 100 growers in northern California, bringing together exceptional fruit to produce a family of intriguing wines unrestricted by tradition. The Prisoner Wine Company is located on the legendary Highway 29 in Napa Valley and welcomes visitors year-round for unexpected, immersive experiences. The brand name and flagship label were inspired by an etching titled Le Petit Prisonnier by 19th century Spanish artist Francisco Goya; its subtitle translates to "the custody is as barbaric as the crime". The sketch is part of Goya's series The Disasters of War, created as a visual protest to the injustice and brutality of the Spanish War of Independence in 1808. From its founding, The Prisoner Wine Company has stood against oppression while embracing creativity, and fighting injustices in society, especially those tied to prison and policing systems, is described as indelibly etched into its identity and a focus of its commitment as an organization.
Products and positioning
Recognized by fans and wine critics alike as one of the most bold and innovative wine brands in the market, leading the resurgence of California luxury red blends and earning "cult" wine status.
The Prisoner Red Blend
2024 The Prisoner Red Blend, made from Zinfandel, Cabernet Sauvignon, Petite Sirah, Syrah, and Charbono.
Sliver Red Wine Napa Valley
2023 Sliver Red Wine Napa Valley, made from Syrah, Petite Sirah, and Zinfandel.
Winemaker Series Red Wine | Malbec & Petit Verdot
2022 Winemaker Series Red Wine | Malbec & Petit Verdot, priced at $90.00.
Divulge Low Alc White Wine
2023 Divulge Low Alc White Wine.
Saldo
SALDO's name comes from the Italian word for "I join or I weld" and was chosen to reflect its winemaking approach to welding together wines from grapes from the best vineyards across the world.
Unshackled
Unshackled wines are described as approachable, bright, and fresh, with packaging changes to reduce environmental footprint, including lighter glass bottles and elimination of foil capsules.
Flagship businesses
- The Prisoner Red Blend
Leadership
| Name | Title | Tenure |
|---|---|---|
| Todd Ricard | Director of Winemaking | — |
Sources
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