The Power Inside

The Power Inside is a 2013 comedy social film and interactive digital entertainment project developed by Intel and Toshiba. It was the third installment in the companies’ branded-film series, following Inside (2011) and The Beauty Inside (2012). Rather than functioning solely as a conventional short film, the project combined professionally filmed episodes with audience participation and social-media storytelling, using Facebook as an important part of the narrative environment. The story follows Neil, a young man whose apparently stagnant life changes when a race of moustache-shaped aliens seeks something within him that could help destroy Earth. Opposing the aliens are the Guardians, a group of highly skilled barbers armed with straight razors. The deliberately comic science-fiction premise provided a framework for audience involvement: viewers could audition to play members of either the alien group or the Guardians, allowing the campaign to connect the fictional world with user participation. The film was directed by Will Speck and Josh Gordon and featured Harvey Keitel, Analeigh Tipton, Craig Roberts, Reid Ewing, and Zack Pearlman. Its structure was divided into six filmed episodes, with additional interactions, character activity, and story material appearing between episodes on the main character’s Facebook timeline. This made the distribution model part of the creative concept rather than merely a promotional channel. As a branded entertainment property, The Power Inside linked Intel and Toshiba to an ambitious digital-content format centered on participation, serialized viewing, and social sharing. The project followed the award-oriented and interactive approach associated with the earlier Inside films, but shifted the tone toward broad comedy, alien invasion, and genre parody. The available reference material identifies it as a completed 2013 film project; it does not establish a continuing standalone commercial brand, a separate operating company, or current activity beyond its role as an Intel and Toshiba social-film campaign.

The Power Inside emerged in 2013 as the third social-film project associated with Intel and Toshiba. The initiative followed Inside, released in 2011, and The Beauty Inside, released in 2012. These projects used entertainment and online participation as a form of brand communication, placing the technology companies behind a serialized story rather than relying only on conventional product advertising. The project was directed by Will Speck and Josh Gordon. Its creative approach moved into comic science fiction: the central character, Neil, is a seemingly ordinary young man trapped in an unfulfilling job and an aimless routine. His circumstances change when moustache-like aliens from another planet seek something inside him that could assist their plan to destroy Earth. The opposing Guardians are presented as elite barbers who use straight razors in their fight against the alien threat. The exaggerated premise supported a playful, accessible tone and gave the campaign a recognizable visual and narrative identity. The Power Inside was structured as six filmed episodes rather than one uninterrupted online movie. The episodes were supplemented by interactive storytelling that took place through the main character’s Facebook timeline. This arrangement allowed fictional events, character interactions, and audience-facing material to appear between the principal video installments. Viewers were also invited to audition for roles connected with the story, including members of the alien faction and the Guardians. Participation therefore operated both as a promotional mechanism and as an element of the fictional world. The cast included Harvey Keitel as O’Mansky, Analeigh Tipton as Ashley, Craig Roberts as Neil, Reid Ewing as Devin, and Zack Pearlman as Ari. The use of established performers alongside online participation reflected the project’s hybrid character: it was a professionally produced comedy film, but it was also designed for social distribution and viewer interaction. In brand-history terms, The Power Inside is best understood as a completed branded-content property rather than an independent consumer-electronics product or continuing corporate entity. Intel and Toshiba were the identified developers and sponsors, while the film itself served as the public-facing title and experience. The reference material does not document a separate legal owner, revenue stream, headquarters, executive structure, product sales, or later corporate activity for The Power Inside. Its historical significance lies in its integration of episodic video, Facebook-native storytelling, casting participation, and consumer-brand marketing within one entertainment campaign.

• 2013

  The Power Inside is released

  [1]The Power Insideen.wikipedia.org

  The Intel-and-Toshiba social film launched as a six-episode comedy with additional interactive storytelling distributed through Facebook.

• 2012

  The Beauty Inside precedes the third project

  [1]The Power Insideen.wikipedia.org

  The Beauty Inside became the second social film associated with Intel and Toshiba before the development of The Power Inside.

• 2011

  Inside establishes the social-film series

  [1]The Power Insideen.wikipedia.org

  Intel and Toshiba released Inside, the first project identified in the social-film sequence that later included The Beauty Inside and The Power Inside.

A comedy-driven, participatory branded-entertainment experience that used serialized film, social media, and audience auditions to promote an Intel-and-Toshiba digital-content initiative.

• Interactive branded social film · 2013

  The Power Inside

  A six-episode comedy science-fiction film developed by Intel and Toshiba. The story follows Neil as he becomes involved in a conflict between moustache-shaped aliens seeking to destroy Earth and the razor-wielding Guardians. The filmed narrative was extended through Facebook timeline interactions and audience auditions, making the project both a serialized entertainment property and a participatory marketing experience.

• 2013The Power Inside social film experience

  Intel and Toshiba promoted the project as their third social-film experience. The campaign combined six professionally produced episodes, Facebook-based narrative activity, and auditions inviting viewers to join either the alien faction or the Guardians.

  Outcome. The project was completed and distributed as an interactive online film experience. The available sources do not provide verified audience, financial, or sales results.

  Source

• 2013

  Continue the Intel-and-Toshiba social-film strategyStrategy

  Background

  After Inside and The Beauty Inside, Intel and Toshiba continued using original online entertainment as a branded-content format.

  Action taken

  They developed The Power Inside as a serialized comedy with social-media interactions and opportunities for audience participation.

  Aftermath

  The film became the third identified social-film project in the series. No verified financial or commercial-performance figures are available in the supplied sources.

  Source

1. 1The Power Insideen.wikipedia.org
2. 2Inside Films official websiteinsidefilms.com