The Pancake House
The Pancake House, also known as Memo's Pancake House, is a long-running pancake and breakfast restaurant in Puerto Vallarta, Mexico.
Last updated August 25, 2026
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Overview
The Pancake House is a breakfast-focused restaurant in Zona Romántica, Puerto Vallarta, in the Mexican state of Jalisco. The establishment was founded in 1987 and is owned by Guillermo "Memo" Barroso, whose nickname gives rise to the alternative name Memo's Pancake House. It is primarily associated with pancakes, waffles, and an informal, family-oriented dining experience serving both local customers and visitors to Puerto Vallarta. The restaurant's menu extends beyond its signature sweet breakfast items. Its offerings include twelve pancake varieties, eight waffle varieties, chilaquiles, eggs Florentine, machaca burritos, blintzes, and coffee. Among the specifically identified pancake options is the Oh Henry, combining chocolate and peanut butter. The breadth of the menu positions the restaurant as a general breakfast and brunch destination rather than a narrowly specialized pancake counter. Travel and food publications have described the restaurant as a recognizable destination for tourists and expatriates as well as local families. The Rough Guide to Mexico characterized it as a prominent, marquee-like venue offering pancakes, waffles, blintzes, and unlimited coffee to a tourist-oriented clientele. Fodor's noted that the large dining room can become busy and noisy on weekends, with a covered rear patio that may become uncomfortably warm in hot weather. The San Francisco Chronicle reported that the restaurant appeared to have developed a devoted following. The brand appears to be centered on a single Puerto Vallarta restaurant rather than a documented national chain or publicly listed company. No parent company, group structure, public ticker, or verified official website URL is identified in the available reference material. Its enduring identity is tied to its location, broad breakfast menu, generous coffee service, and appeal to both repeat local guests and travelers seeking familiar North American-style breakfast food in Puerto Vallarta.
History
The Pancake House was established in 1987 in Zona Romántica, a prominent neighborhood of Puerto Vallarta, Jalisco, Mexico. The available reference material identifies Guillermo "Memo" Barroso as its owner and indicates that the restaurant is also known as Memo's Pancake House. The business has operated as a location-based restaurant rather than as a documented large-scale chain, with its reputation built around breakfast and brunch service. Its core identity developed around pancakes and waffles, but the menu also incorporates savory Mexican and international breakfast dishes. The restaurant is reported to serve twelve pancake varieties and eight types of waffles, including the Oh Henry pancake, which features chocolate and peanut butter. Other documented menu items include chilaquiles, eggs Florentine, machaca burritos, blintzes, and coffee. This combination gives the restaurant a broad appeal across traditional North American breakfast preferences, Mexican dishes, and comfort-food choices. Over time, travel guides and newspaper coverage presented the restaurant as a notable Puerto Vallarta dining stop. The Rough Guide to Mexico described it as a conspicuous venue serving breakfast staples and unlimited coffee to a tourist audience. Fodor's emphasized its large dining room, popularity with local families and travelers, weekend noise, and covered patio. The San Francisco Chronicle observed that the restaurant appeared to have a cult following, suggesting a strong base of repeat customers and destination diners. No documented corporate parent, acquisition, public listing, expansion program, or major rebranding is identified in the supplied references. The available evidence therefore supports treating The Pancake House as an independently identified Puerto Vallarta restaurant brand whose recognition comes from longevity, menu variety, and local and visitor patronage. Current operational details, including management beyond the identified owner, opening hours, official digital channels, and any later branches, are not established by the available source material.
- 1987
Restaurant established
[1]The Pancake House was established in Zona Romántica, Puerto Vallarta, in the Mexican state of Jalisco.
Products and positioning
An informal, destination-oriented breakfast and brunch restaurant known for a broad pancake and waffle selection, substantial comfort-food portions, and a mix of local-family and tourist appeal.
Breakfast food
Pancakes
Pancakes are the restaurant's principal signature offering. The menu is reported to include twelve varieties, spanning familiar sweet combinations and specialty recipes. The Oh Henry pancake, made with chocolate and peanut butter, is one specifically identified example.
Breakfast food
Waffles
Waffles form the other major part of the restaurant's signature breakfast proposition. The documented menu includes eight varieties, complementing the pancake selection and helping establish the restaurant as a dedicated breakfast and brunch destination.
Breakfast and brunch
Savory breakfast and brunch dishes
Beyond pancakes and waffles, the menu includes chilaquiles, eggs Florentine, and machaca burritos. These dishes broaden the restaurant's offer into Mexican, North American, and international breakfast styles and make it suitable for customers seeking a full meal rather than a dessert-style breakfast.
Breakfast accompaniments
Blintzes and coffee
Blintzes are among the additional breakfast items associated with the restaurant. Travel-guide coverage also highlights its all-you-can-drink coffee service, an element that supports its positioning as a relaxed, generous, and destination-oriented breakfast venue.
Sources1 sources
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