The Pacha Group

The Pacha Group is a Spanish entertainment and hospitality business founded by Ricardo Urgell in 1967. Its origins lie in the Pacha nightclub concept, which began in Sitges near Barcelona before expanding to Ibiza. The group is best known for Pacha Ibiza, a club that opened in 1973 and became one of the defining institutions of the island’s international nightlife economy. Over time, the Pacha name developed beyond a single venue into a broader portfolio spanning nightclubs, hotels, restaurants, events, merchandise, branded experiences and philanthropic activity. Pacha Ibiza was built in Ses Feixes, facing Ibiza Town, and was designed to evoke an Ibicencan farmhouse. Its location and programming connected the venue with Ibiza’s emerging reputation as a destination for bohemian travellers, music enthusiasts and international visitors. The club became associated with electronic dance music, resident-DJ formats and themed nights, particularly Flower Power, which began in 1981. Artists and DJs associated with the venue have included David Guetta, Carl Cox, Pete Tong, Calvin Harris, Tiësto, Swedish House Mafia, Solomun, David Morales, Paul Oakenfold, Peggy Gou and Diplo. The club has also hosted long-running residencies and seasonal programmes such as David Guetta’s F*** Me I’m Famous and Solomun’s +1. The group’s hospitality portfolio has included Pacha Hotel, located opposite Pacha Ibiza, and Destino Five Ibiza. Pacha Hotel was acquired in 2003 and later operated under the Pacha name. Destino Five Ibiza became part of the group’s resort and destination offering and underwent a major refurbishment in 2025, including an upgrade from four-star to five-star positioning. The wider portfolio has also included branded or affiliated entertainment concepts such as Toy Room, WooMoon and Storytellers. The Pacha brand is visually identified by a twin-cherries logo. The design was developed in the early 1980s for Guinda S.L., a Pacha Group company, by Yvette Montsalvatge, with inspiration reportedly drawn from Carmen Sevilla’s eye makeup. The cherries became a recurring feature on club façades, promotional posters, fashion, accessories, fragrances and home products sold through The Pacha Collection. The Pacha Foundation, established as a private nonprofit organisation in late 2018, formalised social-welfare activity associated with the group. In October 2023, Dubai-based FIVE Holdings acquired The Pacha Group for €302.5 million. The transaction was financed through a green bond and revolving credit facility and included the Pacha Ibiza nightclub, Destino Five Ibiza, Pacha Hotel, The Pacha Collection, several entertainment concepts and registered global rights to the Pacha name and twin-cherries logo. Following the acquisition, FIVE Holdings chairman and chief executive Kabir Mulchandani became chairman of The Pacha Group, while Aloki Batra, chief executive of FIVE Hospitality, also became group chief executive. In March 2024, FIVE launched Playa Pacha at FIVE LUXE in Dubai, extending the Pacha experience into the United Arab Emirates. Pacha remains positioned as a premium nightlife, hospitality and lifestyle brand with strong ties to Ibiza’s cultural and tourism identity.

The Pacha Group began in 1967 when Ricardo Urgell opened the first Pacha club in Sitges, near Barcelona. The original venue established the name as a nightlife concept before the business expanded to Ibiza, where Pacha Ibiza opened in 1973. The Ibiza club was constructed in Ses Feixes, facing Ibiza Town, and its architecture was designed to resemble a traditional Ibicencan farmhouse. At the time, Ibiza was attracting hippies, artists and other travellers seeking a permissive and unconventional lifestyle. Pacha’s opening helped turn the island’s social scene into an internationally recognised club destination. During the following decades, Pacha Ibiza developed a distinctive identity through electronic music, high-profile guest performers, themed events and seasonal residencies. Flower Power, introduced in 1981, became one of the venue’s longest-running themed nights. The club’s programming later included artists such as David Guetta, Carl Cox, Calvin Harris, Tiësto, Swedish House Mafia, Solomun, David Morales, Paul Oakenfold, Peggy Gou and Diplo. The residency model became an important part of the Ibiza operation, allowing artists to host recurring weekly events over the summer season. David Guetta’s F*** Me I’m Famous residency ran from 2001 to 2018, while later programmes included Solomun’s +1 and Marco Carola’s Music On. Pacha’s visual identity also matured during this period. In the early 1980s, Yvette Montsalvatge designed the twin-cherries logo for Guinda S.L., a company within the group. The design was reportedly inspired by Carmen Sevilla’s eye makeup. It was used extensively on posters promoting events at Pacha Ibiza and subsequently became the principal symbol of the wider brand, appearing on buildings, merchandise and promotional materials. The group expanded from nightlife into hospitality. In 2003 it acquired El Hotel Pacha, located opposite Pacha Ibiza, which later operated as Pacha Hotel. The portfolio subsequently included Destino Five Ibiza as well as restaurants, entertainment concepts and branded experiences. The Pacha Collection extended the business into fashion and lifestyle products, including clothing, accessories, fragrances and home décor. In late 2018, The Pacha Foundation was established as a private nonprofit organisation to consolidate and formalise the group’s social-welfare activities. Pacha Ibiza underwent a major renovation between the 2017 winter season and summer 2018, with architect Juli Capella involved in the redesign. Further refurbishments followed in 2019 and 2021. The changes included relocating the DJ booth to the centre of the dancefloor, reflecting a greater emphasis on interaction between performers and clubgoers. The venue continued to receive international recognition, including regular appearances in DJ Mag’s Top 100 Clubs poll. In October 2023, FIVE Holdings acquired The Pacha Group for €302.5 million. The transaction included Pacha Ibiza, Destino Five Ibiza, Pacha Hotel, The Pacha Collection, Toy Room, WooMoon, Storytellers and registered global rights to the Pacha name and twin-cherries logo. Kabir Mulchandani, FIVE Holdings’ chairman and chief executive, became chairman of The Pacha Group, and Aloki Batra, chief executive of FIVE Hospitality, became its chief executive. The acquisition connected Pacha’s Ibiza heritage with FIVE’s Dubai-based hospitality platform. In March 2024, FIVE launched Playa Pacha at FIVE LUXE in Dubai. Destino Five Ibiza later underwent a comprehensive refurbishment in 2025, including a move to five-star positioning. The group therefore continues to operate as a combined nightlife, hospitality and lifestyle business, with Ibiza remaining the central source of its identity.

• 2025

  Destino Five Ibiza is upgraded

  [1]The Pacha Groupen.wikipedia.org

  Destino Five Ibiza completes a major refurbishment and moves from four-star to five-star positioning.

• 2024

  Playa Pacha launches in Dubai

  [1]The Pacha Groupen.wikipedia.org

  FIVE opens Playa Pacha at FIVE LUXE in Dubai, expanding the brand’s hospitality footprint.

• 2023

  FIVE Holdings acquisition

  [1]The Pacha Groupen.wikipedia.org

  FIVE Holdings acquires The Pacha Group and its principal operating assets, brands and trademarks for €302.5 million.

• 2018

  The Pacha Foundation is established

  [1]The Pacha Groupen.wikipedia.org

  A private nonprofit foundation is created to formalise the group’s social-welfare activities.

• 2018

  Pacha Ibiza completes a major renovation

  [1]The Pacha Groupen.wikipedia.org

  A redesign led with the involvement of architect Juli Capella modernises the club and places the DJ booth at the centre of the dancefloor.

• 2003

  Pacha acquires El Hotel Pacha

  [1]The Pacha Groupen.wikipedia.org

  The group acquires the hotel opposite Pacha Ibiza, later known as Pacha Hotel.

• 1981

  Flower Power begins

  [1]The Pacha Groupen.wikipedia.org

  Pacha Ibiza introduces Flower Power, which becomes one of the club’s longest-running themed nights.

• 1973

  Pacha Ibiza opens

  [1]The Pacha Groupen.wikipedia.org

  Pacha Ibiza opens in Ses Feixes, facing Ibiza Town, and begins the venue’s long association with the island’s international nightlife culture.

• 1967

  First Pacha club opens in Sitges

  [1]The Pacha Groupen.wikipedia.org

  Ricardo Urgell opens the first Pacha club in Sitges near Barcelona, establishing the foundation of the group.

Premium nightlife, hospitality and lifestyle experiences rooted in Ibiza culture.

• Nightclub · 1973

  Pacha Ibiza

  The group’s flagship nightclub in Ibiza, opened in 1973 and designed in the style of an Ibicencan farmhouse. It is known for electronic music, international DJs, seasonal residencies and themed events including Flower Power. The venue has hosted performers such as David Guetta, Carl Cox, Calvin Harris, Tiësto, Swedish House Mafia and Solomun. Major renovations in 2018, 2019 and 2021 updated the club’s design and performance layout while retaining its historic identity.

• Hotel · 2003

  Pacha Hotel

  A hotel located opposite Pacha Ibiza. The property, originally known as El Hotel Pacha, entered the group’s portfolio through a 2003 acquisition and extended the Pacha proposition from nightlife into accommodation and hospitality.

• Hotel and resort

  Destino Five Ibiza

  A destination hospitality property within the group’s Ibiza portfolio. It underwent a comprehensive refurbishment in 2025, after which its positioning was upgraded from four-star to five-star accommodation.

• Fashion and lifestyle merchandise

  The Pacha Collection

  A merchandise and lifestyle line built around the Pacha name and twin-cherries logo. Its range includes clothing, accessories, fragrances and home décor, translating the visual identity of the nightclub into consumer products.

• Nonprofit organisation · 2018

  The Pacha Foundation

  A private nonprofit organisation established to consolidate and formalise social-welfare initiatives associated with The Pacha Group.

• Beach club and hospitality concept · 2024

  Playa Pacha

  A Pacha-branded beachside hospitality concept launched by FIVE Hotels and Resorts at FIVE LUXE in Dubai. It represents an extension of the Pacha experience into the United Arab Emirates.

• 1981Flower Power

  Spain

  Pacha Ibiza introduced its Flower Power themed night, combining psychedelic visual design, podium performers, guest DJs and a countercultural aesthetic associated with Ibiza’s earlier bohemian identity.

  Outcome. It became the club’s earliest and longest-running themed event and remains part of its seasonal programme.

  Source

• 2024

  Launch of Playa Pacha in DubaiProduct launch

  Background

  Following FIVE Holdings’ acquisition, the group sought to extend Pacha beyond its Ibiza base through the wider FIVE hospitality platform.

  Action taken

  FIVE Hotels and Resorts launched Playa Pacha at FIVE LUXE in Dubai’s Jumeirah Beach Residence.

  Aftermath

  The launch added a Dubai beach-club and hospitality expression to the Pacha brand portfolio.

  Source

• 2023

  FIVE Holdings acquires The Pacha GroupM&A

  Background

  The transaction brought Pacha’s Ibiza nightlife, hospitality, merchandise and trademark portfolio under the Dubai-based FIVE Holdings platform.

  Action taken

  FIVE Holdings acquired The Pacha Group for €302.5 million using a green bond and revolving credit facility. The deal included Pacha Ibiza, Pacha Hotel, Destino Five Ibiza, The Pacha Collection, Toy Room, WooMoon, Storytellers and global Pacha trademark rights.

  Aftermath

  Kabir Mulchandani became chairman and Aloki Batra became chief executive of The Pacha Group, while the brand began expanding through FIVE’s hospitality network.

  Acquisition value. €302.5 million transaction value (October 2023)

  Source

• 2018

  Modernisation of Pacha IbizaStrategy

  Background

  The flagship club required a substantial update while preserving its established identity and relationship with Ibiza nightlife.

  Action taken

  The group carried out a major renovation with the involvement of architect Juli Capella, including relocation of the DJ booth to the centre of the dancefloor. Further refurbishments followed in 2019 and 2021.

  Aftermath

  The redesigned venue placed greater emphasis on the relationship between DJs and clubgoers and continued operating as the group’s flagship venue.

  Source

• 2025

  Destino Five Ibiza completes a major refurbishment[1]The Pacha Groupen.wikipedia.org

  Product generation

  Destino Five Ibiza underwent a comprehensive refurbishment and was repositioned from a four-star property to a five-star hotel.

• 2025

  Pacha Ibiza reaches number 13 in DJ Mag’s Top 100 Clubs[1]The Pacha Groupen.wikipedia.org

  Other

  Pacha Ibiza placed thirteenth in DJ Mag’s 2025 Top 100 Clubs poll, continuing its long-running recognition as an international nightlife venue.

• 2024

  FIVE launches Playa Pacha in Dubai[1]The Pacha Groupen.wikipedia.org

  Product launch

  FIVE Hotels and Resorts introduced Playa Pacha at FIVE LUXE in Dubai, extending the Pacha-branded hospitality and beach-club concept beyond Ibiza.

• 2023

  FIVE Holdings acquires The Pacha Group[1]The Pacha Groupen.wikipedia.org

  M&A

  Dubai-based FIVE Holdings acquired The Pacha Group for €302.5 million, including its principal venues, hospitality assets, merchandise business, entertainment concepts and global Pacha trademarks.

1. 1The Pacha Groupen.wikipedia.org