The One Enterprise

The One Enterprise Public Company Limited is a Thai entertainment and media holding company associated with GMM Grammy Public Company Limited. Its activities cover the creation, production, ownership, distribution, and commercialization of entertainment content across television, radio, online platforms, live events, theatre, artist management, merchandising, studio services, outsourcing, and international content licensing. The group’s principal television operation is One31 Company Limited, which operates the high-definition digital terrestrial television channel Channel One 31 under a Thai broadcasting licence. The company’s roots lie in the television-production career of Takonkiet Viravan. After returning to Thailand in 1990, Viravan worked as a drama director at Master Plan, a GMM Grammy subsidiary later known as A-Time Media. He subsequently established Exact Company Limited in 1991 to produce dramas, sitcoms, game shows, talk shows, and variety programmes for television broadcasters. Exact became particularly associated with Thai sitcom and television-drama production. In 2004, Viravan created Scenario Company Limited, extending the group’s activities into concerts, stage productions, and theatre management. Scenario later operated the Muang Thai Rachadalai Theatre in Bangkok through a joint venture structure. GMM Grammy established The One Enterprise Company Limited in 2013 as a wholly owned subsidiary. The company became the vehicle for consolidating GMM Grammy’s television-content and digital-terrestrial operations, including the assets and operating capabilities associated with Exact and Scenario. In 2015, the group received a high-definition digital terrestrial television licence and launched the Channel One 31 operation through One31. The restructuring transferred television-production personnel, equipment, assets, and executives from Exact and Scenario into the television-focused entity, while the older companies retained rights to parts of their pre-restructuring content libraries and Scenario continued its theatre and concert activities. The group expanded its portfolio in 2020 by acquiring common shares in GMM Channel Holding. That transaction brought businesses and content operations associated with GMMTV, Change2561, GMM Media, A-Time Media, and GMM Studios International into the broader group structure. The One Enterprise was also appointed marketing agent for GMM 25, allowing the group to coordinate channel positioning and commercial activity across multiple distribution outlets. On March 10, 2021, GMM Grammy’s board approved the conversion of The One Enterprise into a public limited company. The company subsequently conducted an initial public offering and listed its securities on the Stock Exchange of Thailand under the symbol ONEE, beginning trading on November 5, 2021. The listing formalized the company as a separately investable media business while preserving its relationship with GMM Grammy. The One Enterprise’s business model combines intellectual-property creation with owned and operated distribution channels. It can monetize content through advertising, television distribution, digital distribution, licensing, sponsorship, live entertainment, talent-related activities, studio services, and merchandise. Its positioning is therefore broader than that of a single television station: it functions as an integrated Thai entertainment platform whose assets span production companies, broadcast channels, digital content, live venues, artists, and content libraries.

The One Enterprise developed from GMM Grammy’s long-running television and live-entertainment businesses rather than from a single newly created media asset. Its most important personal and organizational predecessor was the production career of Takonkiet Viravan. After returning to Thailand from the United States in March 1990, Viravan joined Grammy Entertainment and directed television dramas for Master Plan, a Grammy subsidiary established by Yuthana Mukdasanit and Wanich Jarungkitanan. Among his early assignments were the sitcoms Nang Fah See Rung and Sam Num Sam Mum, which established his reputation as a television producer and director. Viravan left Master Plan’s direct production structure in 1991 and founded Exact Company Limited. Exact operated under the Grammy umbrella and produced programming for multiple Thai television channels, including dramas, sitcoms, game shows, talk shows, and variety programmes. Its first full-scale production was the drama Rak Nai Roi Kaen, broadcast on Channel 5 in 1992. Exact subsequently became known for successful sitcoms and developed into one of Thailand’s significant television-production businesses. In November 2002, Exact and Master Plan were acquired into GMM Media’s subsidiary structure. On April 9, 2004, Viravan established Scenario Company Limited. Scenario initially shared Exact’s television-production orientation but broadened the business into concerts and stage plays. Viravan held the majority of Scenario’s shares, while GMM Media and Scenario artists, actors, and executives held the remainder. The company later became involved in operating the Muang Thai Rachadalai Theatre at Esplanade Ratchadaphisek in Bangkok. The theatre was developed through a joint venture involving Muang Thai Life Assurance and Siam Commercial Bank. Scenario continued its theatre and concert activities even after television production was reorganized, and from 2020 it also pursued online content under a broader concept extending beyond stage plays. GMM Grammy established The One Enterprise Company Limited in 2013 as a wholly owned subsidiary. The new entity was designed to serve as a holding and operating platform for integrated entertainment media, including production, channel operations, distribution, events, licensing, studios, talent, and merchandise. Through One31 Company Limited, it became the operating home of Channel One 31, a high-definition digital terrestrial television service. A major restructuring followed GMM Grammy’s approval on December 23, 2014, of a share transaction involving GMM One TV Trading. Exact and Scenario transferred television executives, production employees, production assets, and television equipment into the television-focused structure. Their earlier television copyrights were excluded from the transfer, and Scenario retained its theatre and concert operations. In March 2015, after the capital increase was completed, the consolidated television business was positioned to operate under the One31 structure. Channel One 31 subsequently received its digital terrestrial television licence and began operating as part of the group’s broadcast strategy. In 2017, the company’s registered capital was increased, with Pramaporn Prasatthong-Osot subscribing through Prananthaporn Company Limited. The group’s ownership and corporate structure continued to evolve as GMM Grammy reorganized its media investments, including the treatment of Exact and Scenario as subsidiaries or associated companies within the wider group. On November 30, 2020, The One Enterprise acquired common shares in GMM Channel Holding. The transaction expanded the group’s access to businesses including GMMTV, Change2561, GMM Media, A-Time Media, and GMM Studios International. The company was also appointed marketing agent for GMM 25, supporting clearer differentiation and coordination among the group’s channels and content outlets. On March 10, 2021, GMM Grammy’s board approved the conversion of The One Enterprise into a public limited company. The company completed an initial public offering and listed under the symbol ONEE on the Stock Exchange of Thailand, with trading beginning on November 5, 2021. In its current form, The One Enterprise represents an integrated entertainment platform with capabilities spanning content creation, broadcast television, digital distribution, live entertainment, theatre, artist services, studio operations, licensing, and merchandising.

• 2021

  Public-company conversion and ONEE listing

  [1]The One Enterpriseen.wikipedia.org

  The company converted into a public limited company, completed an initial public offering, and began trading under ONEE on November 5.

• 2020

  GMM Channel Holding is added to the group’s portfolio

  [1]The One Enterpriseen.wikipedia.org

  The One Enterprise acquired common shares in GMM Channel Holding and was appointed marketing agent for GMM 25.

• 2015

  Channel One 31 receives a digital terrestrial television licence

  [1]The One Enterpriseen.wikipedia.org

  One31 obtained a high-definition digital terrestrial television licence and became the group’s principal broadcast operation.

• 2013

  The One Enterprise is established

  [1]The One Enterpriseen.wikipedia.org

  GMM Grammy created The One Enterprise as a wholly owned subsidiary and holding platform for integrated entertainment media activities.

• 2007

  Muang Thai Rachadalai Theatre operations begin

  [1]The One Enterpriseen.wikipedia.org

  Scenario became associated with management of the theatre at Esplanade Ratchadaphisek through a joint venture structure.

• 2004

  Scenario Company Limited is established

  [1]The One Enterpriseen.wikipedia.org

  Scenario expanded the group’s activities into concerts, stage plays, and theatre management.

• 2002

  Exact enters the GMM Media subsidiary structure

  [1]The One Enterpriseen.wikipedia.org

  Exact and Master Plan were acquired as subsidiaries of GMM Media.

• 1991

  Exact Company Limited is established

  [1]The One Enterpriseen.wikipedia.org

  Viravan founded Exact to produce dramas, sitcoms, game shows, talk shows, and variety programmes for Thai television.

• 1990

  Takonkiet Viravan joins Grammy’s television-production operations

  [1]The One Enterpriseen.wikipedia.org

  Viravan began working as a drama director for Master Plan, a Grammy subsidiary and predecessor associated with A-Time Media.

An integrated Thai entertainment and media group combining content production, broadcast and digital distribution, live entertainment, theatre, talent management, licensing, and related commercial services.

• Digital terrestrial television · 2015

  Channel One 31

  Channel One 31 is the group’s high-definition digital terrestrial television service, operated through One31 Company Limited. It serves as a principal distribution outlet for the group’s dramas, sitcoms, variety programmes, news-related entertainment formats, and other locally produced content.

• Television and digital content

  One31 content

  The One Enterprise develops and distributes scripted and unscripted programming, including dramas, sitcoms, game shows, talk shows, variety programmes, and online video. Content can be distributed through owned television channels, digital platforms, third-party outlets, and international licensing arrangements.

• Live entertainment and theatre · 2004

  Scenario stage productions

  Scenario contributes stage plays, concerts, and theatre-management capabilities to the group. Its activities are associated with the Muang Thai Rachadalai Theatre and later expanded to online content, reflecting a broader entertainment proposition beyond live stage performance.

• Media services

  Content licensing and production services

  The group commercializes content through licensing to overseas markets and provides related services such as studio rental, outsourced production, artist management, and merchandising. These activities complement advertising and distribution revenue from its broadcast and digital operations.

• 2021

  Conversion into a public limited company and initial public offeringStrategy

  Background

  GMM Grammy approved a corporate structure that would allow The One Enterprise to raise capital from public investors.

  Action taken

  The company was converted into The One Enterprise Public Company Limited, conducted an initial public offering, and listed under ONEE on the Stock Exchange of Thailand.

  Aftermath

  Trading began on November 5, 2021, establishing The One Enterprise as a publicly traded media company.

  Source

• 2020

  Acquisition of GMM Channel Holding interestsM&A

  Background

  The company aimed to reach additional audience segments and improve cooperation across GMM Grammy’s content and media businesses.

  Action taken

  The One Enterprise acquired common shares in GMM Channel Holding, whose businesses included GMMTV, Change2561, GMM Media, A-Time Media, and GMM Studios International.

  Aftermath

  The group broadened its content portfolio and assumed a marketing role for GMM 25.

  Source

• 2015

  Launch of the Channel One 31 digital television operationProduct launch

  Background

  GMM Grammy had obtained a high-definition digital terrestrial television licence as part of Thailand’s digital television expansion.

  Action taken

  One31 Company Limited began operating the Channel One 31 television service and became the group’s core broadcast business.

  Aftermath

  The One Enterprise gained an owned distribution outlet for its internally produced and acquired entertainment content.

  Source

• 2014

  Television operations are consolidated under the One31 structureStrategy

  Background

  GMM Grammy sought to reorganize its television-production and digital-terrestrial television activities around The One Enterprise and GMM One TV Trading.

  Action taken

  Exact and Scenario transferred television executives, production staff, assets, and equipment into the television-focused structure, while retaining rights to earlier content libraries and allowing Scenario to continue its stage and concert businesses.

  Aftermath

  The restructuring created a clearer separation between the group’s broadcast operation and Scenario’s continuing theatre and live-entertainment activities.

  Source

1. 1The One Enterpriseen.wikipedia.org