The New York Times Magazine
A Sunday magazine published with The New York Times, known for long-form journalism, photography, cultural criticism, puzzles, and influential recurring columns.
Last updated August 21, 2026
Overview
The New York Times Magazine is the Sunday magazine of The New York Times. Its first issue appeared on September 6, 1896, during a major redesign initiated by publisher Adolph Ochs after he acquired the newspaper. The magazine was created as a serious Sunday publication at a time when newspapers were expanding their use of photography, illustration, and longer-form explanatory writing. Its first issue included photographs, making it an early vehicle for photographic journalism in the newspaper. A widely circulated 1897 photographic feature documenting Queen Victoria's Diamond Jubilee helped establish the publication's appeal and demonstrated the commercial and editorial potential of a substantial Sunday magazine. For much of its early history, the magazine was physically part of the newspaper's broadsheet rather than a separately inserted supplement. It developed a reputation for publishing substantial essays, reporting, literary work, and commentary by prominent writers and public figures. Contributors associated with its history include W. E. B. Du Bois, Albert Einstein, Leo Tolstoy, Thomas Mann, Gertrude Stein, Tennessee Williams, and American presidents. Under long-serving Sunday editor Lester Markel, the magazine was treated as a forum for ideas and ambitious writing. Its editorial role changed after The New York Times introduced an op-ed page in 1970, reducing the need for the magazine to serve as the newspaper's primary venue for signed opinion. The publication has also built a durable identity through recurring departments and specialized editorial forms. William Safire's language column, "On Language," began in 1979 and became one of the magazine's best-known features. The advice column "The Ethicist" launched in 1999 and became a prominent, sometimes contentious forum for applied moral questions. Other features have covered consumer culture, poetry, humor, serialized fiction, graphic storytelling, and literary essays. The magazine carries the Sunday crossword, edited by Will Shortz, whose larger grid and elevated difficulty have made it a widely recognized part of American puzzle culture. In the twenty-first century, the brand expanded through associated supplements and editions. The style-focused T supplement began in 2004 and became a significant standalone component of The New York Times's magazine portfolio. Sports and real-estate supplements, PLAY and KEY, were introduced in 2006, while a Qatar edition was launched as a standalone publication in 2009. Editorial leadership was refreshed in the 2010s, including Hugo Lindgren's tenure and Jake Silverstein's appointment as editor in 2014. The magazine continued to combine investigative and narrative journalism with visual storytelling, fashion and style photography, criticism, and service-oriented departments. The New York Times Magazine now operates as both a print Sunday supplement and a substantial digital editorial franchise. Its scope includes in-depth reporting, profiles, cultural criticism, visual journalism, puzzles, poetry, and recurring interview and advice formats. Beginning in 2024, the magazine has published condensed and edited versions of selected long-form interviews alongside the podcast The Interview, hosted by David Marchese and Lulu Garcia-Navarro. The brand's current positioning rests on editorial depth, distinctive presentation, and the ability to turn major reporting and cultural subjects into enduring magazine packages distributed through The New York Times's print and digital ecosystem.
History
The New York Times Magazine was established as part of a major transformation of The New York Times under publisher Adolph Ochs. Its first issue was published on September 6, 1896. At a time when newspapers were experimenting with illustrated journalism, the new Sunday magazine provided space for longer articles, photographs, literary contributions, and intellectual commentary beyond the ordinary daily news cycle. Its opening issue included photographs, an important early use of the medium in the newspaper, and a 1897 photographic presentation of Queen Victoria's Diamond Jubilee helped attract broad public attention. In its first decades, the magazine was a section within the newspaper's broadsheet rather than a separately inserted supplement. It nevertheless developed an editorial character of its own. The Sunday operation under Lester Markel encouraged the magazine to act as a forum for ideas and commissioned work by prominent authors, scientists, intellectuals, and political figures. Its contributor tradition included W. E. B. Du Bois, Albert Einstein, Leo Tolstoy, Thomas Mann, Gertrude Stein, and Tennessee Williams, as well as sitting and future U.S. presidents. The magazine's role shifted after The New York Times created an op-ed page in 1970, after which it published fewer pieces that functioned primarily as formal editorial opinion. The publication's identity was strengthened by recurring departments. William Safire's On Language, introduced in 1979, examined grammar, usage, word origins, and disputes over English. In 1999, Randy Cohen began The Ethicist, an advice column about moral dilemmas that generated strong reader engagement and debate. The magazine also developed regular coverage of consumer culture, poetry, humor, graphic narratives, serialized fiction, fashion, and style. Its Sunday crossword, edited by Will Shortz, became a cultural institution: the larger Sunday grid is generally more demanding than the standard weekday puzzle and is accompanied by rotating puzzle formats. The brand expanded its portfolio in the 2000s. T, a style supplement, began in 2004 and appeared as a distinct publication multiple times each year. PLAY, focused on sports, and KEY, focused on real estate, followed in 2006. A standalone Qatar edition was launched in 2009. During the same period, the magazine experimented with new forms, including The Funny Pages, which combined graphic storytelling, serial fiction, and personal essays, although that section was later discontinued. Editorial reinvention continued in the 2010s. Hugo Lindgren became editor in 2010 and recruited senior staff from other magazines and digital publications. The Ethicist passed through several authors, including Ariel Kaminer, Chuck Klosterman, Kenji Yoshino, Amy Bloom, Jack Shafer, and Kwame Anthony Appiah. In 2014, Jake Silverstein succeeded Lindgren and led the magazine through a period in which print packages, digital journalism, photography, podcasts, and other forms of narrative media increasingly operated together. From 2024, the magazine has published edited print or digital versions of an in-depth weekly interview connected to The Interview podcast, hosted by David Marchese and Lulu Garcia-Navarro. The New York Times Magazine therefore functions as more than a traditional Sunday insert: it is a cross-platform editorial brand centered on ambitious reporting, criticism, visual presentation, service journalism, puzzles, and conversations with prominent figures. It remains part of The New York Times Company and is distributed through the newspaper's Sunday edition and digital channels.
- 2024The Interview print and podcast connection
The magazine began publishing condensed versions of selected interviews in parallel with the interview podcast.
- 2014Jake Silverstein becomes editor
Silverstein succeeded Lindgren as editor of the Sunday magazine.
- 2010Hugo Lindgren becomes editor
The New York Times appointed Lindgren during an effort to refresh the magazine's editorial operation.
- 2009Qatar edition launched
A standalone edition for Qatar was introduced.
- 2006PLAY and KEY supplements added
The publication introduced sports and real-estate supplements.
- 2004T supplement launches
The style-focused T supplement became a recurring publication within the magazine portfolio.
- 1999The Ethicist begins
Randy Cohen launched the magazine's ethical-advice column.
- 1979On Language begins
William Safire introduced the influential language and usage column.
- 1970The Times launches its op-ed page
The magazine's role as a venue for editorial and opinion writing diminished after the newspaper introduced a dedicated op-ed page.
- 1897Diamond Jubilee photographic feature
A 16-page photographic feature documenting Queen Victoria's Diamond Jubilee helped establish the magazine's popular appeal.
- 1896First issue published
The first issue appeared on September 6 as part of the major redesign of The New York Times under Adolph Ochs.
Products and positioning
An authoritative, high-end Sunday magazine combining long-form reporting, cultural commentary, literary writing, photography, fashion and style coverage, puzzles, and multimedia storytelling.
Sunday print magazineMagazine1896
The core product is the Sunday magazine distributed with the Sunday edition of The New York Times. It provides space for long-form reporting, profiles, essays, criticism, visual journalism, poetry, service features, and recurring departments that are generally more expansive than daily newspaper articles.
Digital magazineDigital publishing
The magazine's digital presence extends its print journalism through articles, visual packages, multimedia storytelling, interactive features, and online access within The New York Times ecosystem. Digital distribution allows magazine reporting and recurring features to reach readers independently of the Sunday print edition.
T MagazineStyle supplement2004
T is the magazine's style and design-focused supplement. It covers fashion, interiors, architecture, travel, art, design, and related luxury and cultural subjects, with a strong emphasis on photography and visual presentation. It was introduced as a dedicated supplement in 2004.
The InterviewInterview and podcast2024
The Interview is a long-form conversation format associated with the magazine and its podcast. Beginning in 2024, the publication added condensed and edited versions of selected weekly interviews, extending the format across print or digital magazine content and audio.
Sunday crosswordPuzzle
The magazine carries the Sunday version of The New York Times crossword. Its larger grid and generally high level of difficulty distinguish it from the standard weekday puzzle. Will Shortz is identified with editing the crossword and the newspaper's broader puzzle operation.
The EthicistAdvice column1999
The Ethicist is a recurring advice feature in which readers' moral and practical dilemmas are examined. The column began in 1999 with Randy Cohen and subsequently used several authors and formats, making it one of the magazine's most recognizable service-oriented features.
On LanguageLanguage column1979
On Language was a regular column about English grammar, usage, vocabulary, and etymology. William Safire began the feature in 1979, and it became a highly influential example of newspaper language commentary.
PLAYSports supplement2006
PLAY was a sports magazine introduced as part of the magazine's supplement portfolio in 2006 and published every other month according to the referenced historical account.
KEYReal-estate supplement2006
KEY was a real-estate publication introduced in 2006 and issued twice a year according to the referenced historical account.
Flagship businesses
- Sunday magazine
- The Interview
- Sunday crossword
- On Language
- The Ethicist
- T Magazine
Brand decisions
- 2024Extend The Interview across print and audioProduct launch
The New York Times developed a recurring in-depth interview format with both podcast and magazine potential.
What changed. The magazine began publishing condensed, edited versions of weekly interviews in parallel with the podcast hosted by David Marchese and Lulu Garcia-Navarro.
Aftermath. The initiative strengthened the magazine's cross-platform model and connected print and digital editorial franchises.
- 2010Refresh the magazine's editorial operationStrategy
The New York Times pursued a broader effort to reinvigorate the Sunday magazine.
What changed. Bill Keller hired Hugo Lindgren as editor, after which Lindgren recruited senior staff from other major magazine and digital publications.
Aftermath. The magazine entered a period of editorial restructuring and experimentation with its front-of-book and feature sections.
- 2004Launch the T style supplementProduct launch
The magazine sought to broaden its editorial portfolio and create a dedicated platform for style, design, and visual culture.
What changed. It introduced T as a standalone supplement appearing multiple times each year.
Aftermath. T became a prominent extension of the magazine's fashion, design, and lifestyle identity.
- 1970Shift opinion writing after the op-ed launchStrategy
The New York Times introduced its first op-ed page, creating a dedicated venue for signed opinion and changing the Sunday magazine's editorial role.
What changed. The magazine reduced the amount of editorial-style writing it carried and concentrated more heavily on features, essays, and cultural journalism.
Aftermath. The magazine increasingly distinguished itself through long-form reporting, photography, criticism, and recurring departments.
- 1896Create a serious Sunday magazineStrategy
Adolph Ochs's overhaul of The New York Times included a stronger Sunday publication intended to emphasize serious journalism and substantial reading rather than fiction, comics, or gossip.
What changed. The newspaper launched The New York Times Magazine as a dedicated Sunday magazine section.
Aftermath. The publication became a long-running platform for photography, literary work, reporting, and cultural commentary.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Jake Silverstein | Editor in chiefformer | 2014– |
| Hugo Lindgren | Editorformer | 2010–2014 |
| Lester Markel | Sunday editorformer | — |
Recent events
- 2024The Interview expands into a magazine and podcast format
The magazine began publishing condensed, edited versions of an in-depth weekly interview alongside the podcast version hosted by David Marchese and Lulu Garcia-Navarro.
Product launch - 2014Jake Silverstein succeeds Hugo Lindgren
Jake Silverstein, previously associated with Texas Monthly, became editor of the Sunday magazine.
Leadership change - 2010Hugo Lindgren is appointed editor
The appointment formed part of an effort to reinvigorate the Sunday magazine and was followed by several senior editorial hires.
Leadership change - 2009Qatari edition launches
The brand launched a Qatar edition as a standalone magazine.
Product launch - 2006PLAY and KEY supplements are introduced
The magazine portfolio expanded with PLAY, a sports publication, and KEY, a real-estate publication.
Product launch - 2004T style supplement launches
The New York Times Magazine began publishing a dedicated style supplement that developed into a major part of the broader magazine brand.
Product launch - 1999The Ethicist debuts
The magazine introduced a recurring ethical-advice column written initially by Randy Cohen.
Product launch - 1979The magazine introduces the On Language column
William Safire began a regular column on English usage, grammar, and etymology that became one of the publication's most recognizable features.
Product launch - 1897The magazine publishes Queen Victoria's Diamond Jubilee photography
A large photographic feature on the Diamond Jubilee became an early popular success and helped establish the magazine's visual identity.
Other - 1896The New York Times Magazine begins publication
The first issue of the Sunday magazine appeared on September 6, introducing a serious magazine section as part of Adolph Ochs's broader redesign of The New York Times.
Other
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/the-new-york-times-magazine · Editorial policy · How profiles are compiled