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The New York Times Magazine

A Sunday magazine published with The New York Times, known for long-form journalism, photography, cultural criticism, puzzles, and influential recurring columns.

Last updated August 21, 2026

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Overview

The New York Times Magazine is the Sunday magazine of The New York Times. Its first issue appeared on September 6, 1896, during a major redesign initiated by publisher Adolph Ochs after he acquired the newspaper. The magazine was created as a serious Sunday publication at a time when newspapers were expanding their use of photography, illustration, and longer-form explanatory writing. Its first issue included photographs, making it an early vehicle for photographic journalism in the newspaper. A widely circulated 1897 photographic feature documenting Queen Victoria's Diamond Jubilee helped establish the publication's appeal and demonstrated the commercial and editorial potential of a substantial Sunday magazine. For much of its early history, the magazine was physically part of the newspaper's broadsheet rather than a separately inserted supplement. It developed a reputation for publishing substantial essays, reporting, literary work, and commentary by prominent writers and public figures. Contributors associated with its history include W. E. B. Du Bois, Albert Einstein, Leo Tolstoy, Thomas Mann, Gertrude Stein, Tennessee Williams, and American presidents. Under long-serving Sunday editor Lester Markel, the magazine was treated as a forum for ideas and ambitious writing. Its editorial role changed after The New York Times introduced an op-ed page in 1970, reducing the need for the magazine to serve as the newspaper's primary venue for signed opinion. The publication has also built a durable identity through recurring departments and specialized editorial forms. William Safire's language column, "On Language," began in 1979 and became one of the magazine's best-known features. The advice column "The Ethicist" launched in 1999 and became a prominent, sometimes contentious forum for applied moral questions. Other features have covered consumer culture, poetry, humor, serialized fiction, graphic storytelling, and literary essays. The magazine carries the Sunday crossword, edited by Will Shortz, whose larger grid and elevated difficulty have made it a widely recognized part of American puzzle culture. In the twenty-first century, the brand expanded through associated supplements and editions. The style-focused T supplement began in 2004 and became a significant standalone component of The New York Times's magazine portfolio. Sports and real-estate supplements, PLAY and KEY, were introduced in 2006, while a Qatar edition was launched as a standalone publication in 2009. Editorial leadership was refreshed in the 2010s, including Hugo Lindgren's tenure and Jake Silverstein's appointment as editor in 2014. The magazine continued to combine investigative and narrative journalism with visual storytelling, fashion and style photography, criticism, and service-oriented departments. The New York Times Magazine now operates as both a print Sunday supplement and a substantial digital editorial franchise. Its scope includes in-depth reporting, profiles, cultural criticism, visual journalism, puzzles, poetry, and recurring interview and advice formats. Beginning in 2024, the magazine has published condensed and edited versions of selected long-form interviews alongside the podcast The Interview, hosted by David Marchese and Lulu Garcia-Navarro. The brand's current positioning rests on editorial depth, distinctive presentation, and the ability to turn major reporting and cultural subjects into enduring magazine packages distributed through The New York Times's print and digital ecosystem.

History

The New York Times Magazine was established as part of a major transformation of The New York Times under publisher Adolph Ochs. Its first issue was published on September 6, 1896. At a time when newspapers were experimenting with illustrated journalism, the new Sunday magazine provided space for longer articles, photographs, literary contributions, and intellectual commentary beyond the ordinary daily news cycle. Its opening issue included photographs, an important early use of the medium in the newspaper, and a 1897 photographic presentation of Queen Victoria's Diamond Jubilee helped attract broad public attention. In its first decades, the magazine was a section within the newspaper's broadsheet rather than a separately inserted supplement. It nevertheless developed an editorial character of its own. The Sunday operation under Lester Markel encouraged the magazine to act as a forum for ideas and commissioned work by prominent authors, scientists, intellectuals, and political figures. Its contributor tradition included W. E. B. Du Bois, Albert Einstein, Leo Tolstoy, Thomas Mann, Gertrude Stein, and Tennessee Williams, as well as sitting and future U.S. presidents. The magazine's role shifted after The New York Times created an op-ed page in 1970, after which it published fewer pieces that functioned primarily as formal editorial opinion. The publication's identity was strengthened by recurring departments. William Safire's On Language, introduced in 1979, examined grammar, usage, word origins, and disputes over English. In 1999, Randy Cohen began The Ethicist, an advice column about moral dilemmas that generated strong reader engagement and debate. The magazine also developed regular coverage of consumer culture, poetry, humor, graphic narratives, serialized fiction, fashion, and style. Its Sunday crossword, edited by Will Shortz, became a cultural institution: the larger Sunday grid is generally more demanding than the standard weekday puzzle and is accompanied by rotating puzzle formats. The brand expanded its portfolio in the 2000s. T, a style supplement, began in 2004 and appeared as a distinct publication multiple times each year. PLAY, focused on sports, and KEY, focused on real estate, followed in 2006. A standalone Qatar edition was launched in 2009. During the same period, the magazine experimented with new forms, including The Funny Pages, which combined graphic storytelling, serial fiction, and personal essays, although that section was later discontinued. Editorial reinvention continued in the 2010s. Hugo Lindgren became editor in 2010 and recruited senior staff from other magazines and digital publications. The Ethicist passed through several authors, including Ariel Kaminer, Chuck Klosterman, Kenji Yoshino, Amy Bloom, Jack Shafer, and Kwame Anthony Appiah. In 2014, Jake Silverstein succeeded Lindgren and led the magazine through a period in which print packages, digital journalism, photography, podcasts, and other forms of narrative media increasingly operated together. From 2024, the magazine has published edited print or digital versions of an in-depth weekly interview connected to The Interview podcast, hosted by David Marchese and Lulu Garcia-Navarro. The New York Times Magazine therefore functions as more than a traditional Sunday insert: it is a cross-platform editorial brand centered on ambitious reporting, criticism, visual presentation, service journalism, puzzles, and conversations with prominent figures. It remains part of The New York Times Company and is distributed through the newspaper's Sunday edition and digital channels.

  • 2024

    The Interview print and podcast connection

    [1]

    The magazine began publishing condensed versions of selected interviews in parallel with the interview podcast.

  • 2014

    Jake Silverstein becomes editor

    [1]

    Silverstein succeeded Lindgren as editor of the Sunday magazine.

  • 2010

    Hugo Lindgren becomes editor

    [1]

    The New York Times appointed Lindgren during an effort to refresh the magazine's editorial operation.

  • 2009

    Qatar edition launched

    [1]

    A standalone edition for Qatar was introduced.

  • 2006

    PLAY and KEY supplements added

    [1]

    The publication introduced sports and real-estate supplements.

  • 2004

    T supplement launches

    [1]

    The style-focused T supplement became a recurring publication within the magazine portfolio.

  • 1999

    The Ethicist begins

    [1]

    Randy Cohen launched the magazine's ethical-advice column.

  • 1979

    On Language begins

    [1]

    William Safire introduced the influential language and usage column.

  • 1970

    The Times launches its op-ed page

    [1]

    The magazine's role as a venue for editorial and opinion writing diminished after the newspaper introduced a dedicated op-ed page.

  • 1897

    Diamond Jubilee photographic feature

    [1]

    A 16-page photographic feature documenting Queen Victoria's Diamond Jubilee helped establish the magazine's popular appeal.

Products and positioning

An authoritative, high-end Sunday magazine combining long-form reporting, cultural commentary, literary writing, photography, fashion and style coverage, puzzles, and multimedia storytelling.

  • Magazine · 1896

    Sunday print magazine

    The core product is the Sunday magazine distributed with the Sunday edition of The New York Times. It provides space for long-form reporting, profiles, essays, criticism, visual journalism, poetry, service features, and recurring departments that are generally more expansive than daily newspaper articles.

  • Digital publishing

    Digital magazine

    The magazine's digital presence extends its print journalism through articles, visual packages, multimedia storytelling, interactive features, and online access within The New York Times ecosystem. Digital distribution allows magazine reporting and recurring features to reach readers independently of the Sunday print edition.

  • Style supplement · 2004

    T Magazine

    T is the magazine's style and design-focused supplement. It covers fashion, interiors, architecture, travel, art, design, and related luxury and cultural subjects, with a strong emphasis on photography and visual presentation. It was introduced as a dedicated supplement in 2004.

  • Interview and podcast · 2024

    The Interview

    The Interview is a long-form conversation format associated with the magazine and its podcast. Beginning in 2024, the publication added condensed and edited versions of selected weekly interviews, extending the format across print or digital magazine content and audio.

  • Puzzle

    Sunday crossword

    The magazine carries the Sunday version of The New York Times crossword. Its larger grid and generally high level of difficulty distinguish it from the standard weekday puzzle. Will Shortz is identified with editing the crossword and the newspaper's broader puzzle operation.

  • Advice column · 1999

    The Ethicist

    The Ethicist is a recurring advice feature in which readers' moral and practical dilemmas are examined. The column began in 1999 with Randy Cohen and subsequently used several authors and formats, making it one of the magazine's most recognizable service-oriented features.

  • Language column · 1979

    On Language

    On Language was a regular column about English grammar, usage, vocabulary, and etymology. William Safire began the feature in 1979, and it became a highly influential example of newspaper language commentary.

  • Sports supplement · 2006

    PLAY

    PLAY was a sports magazine introduced as part of the magazine's supplement portfolio in 2006 and published every other month according to the referenced historical account.

  • Real-estate supplement · 2006

    KEY

    KEY was a real-estate publication introduced in 2006 and issued twice a year according to the referenced historical account.

Brand decisions

  • 2024

    Extend The Interview across print and audioProduct launch

    Background

    The New York Times developed a recurring in-depth interview format with both podcast and magazine potential.

    Action taken

    The magazine began publishing condensed, edited versions of weekly interviews in parallel with the podcast hosted by David Marchese and Lulu Garcia-Navarro.

    Aftermath

    The initiative strengthened the magazine's cross-platform model and connected print and digital editorial franchises.

  • 2010

    Refresh the magazine's editorial operationStrategy

    Background

    The New York Times pursued a broader effort to reinvigorate the Sunday magazine.

    Action taken

    Bill Keller hired Hugo Lindgren as editor, after which Lindgren recruited senior staff from other major magazine and digital publications.

    Aftermath

    The magazine entered a period of editorial restructuring and experimentation with its front-of-book and feature sections.

  • 2004

    Launch the T style supplementProduct launch

    Background

    The magazine sought to broaden its editorial portfolio and create a dedicated platform for style, design, and visual culture.

    Action taken

    It introduced T as a standalone supplement appearing multiple times each year.

    Aftermath

    T became a prominent extension of the magazine's fashion, design, and lifestyle identity.

  • 1970

    Shift opinion writing after the op-ed launchStrategy

    Background

    The New York Times introduced its first op-ed page, creating a dedicated venue for signed opinion and changing the Sunday magazine's editorial role.

    Action taken

    The magazine reduced the amount of editorial-style writing it carried and concentrated more heavily on features, essays, and cultural journalism.

    Aftermath

    The magazine increasingly distinguished itself through long-form reporting, photography, criticism, and recurring departments.

  • 1896

    Create a serious Sunday magazineStrategy

    Background

    Adolph Ochs's overhaul of The New York Times included a stronger Sunday publication intended to emphasize serious journalism and substantial reading rather than fiction, comics, or gossip.

    Action taken

    The newspaper launched The New York Times Magazine as a dedicated Sunday magazine section.

    Aftermath

    The publication became a long-running platform for photography, literary work, reporting, and cultural commentary.

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