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The New White Lion Inn

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A boutique bed and breakfast in a restored Grade II listed Georgian building in Llandovery, Wales, run by Karen and Mark since 2022.

Last updated September 27, 2026

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Overview

The New White Lion Inn is a boutique bed and breakfast in Llandovery, Carmarthenshire, Wales, set on the edge of the Brecon Beacons and Cambrian Mountains. The property occupies a Grade II listed Georgian building constructed in 1838, described in heritage records as situated at the north end of a terrace between Adelaide Street and an unnamed side street leading to Victoria Street. It has been carefully restored and now operates as a small, design-led guesthouse aimed at visitors who come to the area for walking, cycling and quiet countryside breaks. The inn markets itself under the name The New White Lion and presents its rooms as individually styled, with interiors influenced by local Welsh characters and folklore. Room names include The Physicians of Myddfai, The Lady of the Lake, William Williams, Vicar Prichard and Twm Sion Cati. Each room is en suite, with power showers, and the largest room, The Physicians of Myddfai, also has a corner bath. Rooms are equipped with Smart TVs and tea and coffee facilities, and the owners emphasise handmade bespoke furnishings and a mix of old and new interior touches. Since September 2022 the property has been run by Karen and Mark, who describe themselves as its proud custodians and have made subtle changes to bring the interior up to date. The business is privately owned and operates as a single-site hospitality brand rather than a chain. Its appeal rests on its heritage building, its location near major Welsh upland landscapes, and its boutique styling, which positions it between a traditional Welsh inn and a contemporary bed and breakfast.

History

The building that houses The New White Lion Inn was constructed in 1838 as a Grade II listed Georgian property in Llandovery, Carmarthenshire. Heritage records describe it as standing at the north end of a terrace between Adelaide Street and an unnamed side street leading to Victoria Street. For much of its life it served as an inn, and in the 21st century it was carefully and affectionately restored, becoming an exceptional retreat known for its appeal, comfort and style. By the early 2020s the property operated as a boutique bed and breakfast under the name The New White Lion. In September 2022 Karen and Mark became its owners and custodians. They made subtle changes to the interior, combining old and new elements and introducing soft bespoke handmade furnishings to bring the property up to date while preserving its historic character. The rooms were styled around local Welsh characters and folklore legends, celebrating the culture and heritage of the area. Materials, finishes, furnishings, antiques and props were hand-selected to give each room an individual identity. The current room line-up includes The Physicians of Myddfai, The Lady of the Lake, William Williams, Vicar Prichard and Twm Sion Cati, all en suite and equipped with Smart TVs and tea and coffee facilities. Today the inn markets itself as a place to slow down, with easy access to the Brecon Beacons and Cambrian Mountains for walking and cycling. It remains a privately run, single-site hospitality business in Llandovery.

  • 2022

    Karen and Mark become owners and custodians of The New White Lion in September.

  • 1838

    The Grade II listed Georgian building that houses the inn is built.

Products and positioning

Boutique bed and breakfast in a restored Grade II listed Georgian building, positioned for walking, cycling and quiet countryside breaks near the Brecon Beacons and Cambrian Mountains.

  • The Physicians of Myddfai room

    Spacious room with monochrome styling and a large en-suite with bath and shower, including a luxurious corner bath.

  • The Lady of the Lake room

    Room with soft turquoise tones, delicate fabrics and French-inspired furniture, with a compact en-suite shower room.

  • William Williams room

    Stylish double or twin room with black and grey decor and a modern en-suite shower room.

  • Vicar Prichard room

    Comfortable double room with timeless character and an en-suite shower room.

  • Twm Sion Cati room

    Cosy double room blending rustic charm with luxurious touches and an en-suite shower room.

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