The Motley Fool
Corporate brand
UnclaimedThe Motley Fool is an investment research brand offering subscription-based stock and ETF recommendations, portfolio guidance, and investing tools to individual investors.
Last updated September 15, 2026
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Overview
The Motley Fool describes its purpose as making the world smarter, happier, and richer, and states that it has taught individual investors how to invest and build long-term wealth for over 30 years. Its name comes from William Shakespeare's play "As You Like It," referencing the court jester who could speak truth to the king and queen. The company offers subscription-based investment research services delivering stock and ETF recommendations, portfolio guidance, proprietary research and investing tools, insights from its investment analysts, financial planning guidance from Certified Financial Planners, and access to the Fool Community. Its premium services include Stock Advisor, Epic, and Epic Plus, with Stock Advisor priced at $199 per year and Epic at $499 per year. The Motley Fool Australia launched in 2011 and has served tens of thousands of Fools across Australia with free and premium investment guidance.
History
The Motley Fool states that for over 30 years it has taught individual investors how to invest and build long-term wealth by making finance less intimidating. Its name comes from William Shakespeare's play "As You Like It," in which the court jester, known as the Fool, could speak the truth to the king and queen without getting his head lopped off. The company says it aims to speak the truth about money and investing and to make financial guidance accessible to people of every background and experience level. The Motley Fool Australia launched in 2011 and has served tens of thousands of Fools across Australia with free and premium investment guidance.
Products and positioning
Subscription-based investment research and guidance aimed at individual investors, emphasizing long-term investing and making financial guidance accessible.
Stock Advisor
Introduction to TMF's investing philosophy, backed by monthly stock recommendations, top ETFs, and core financial planning guidance; priced at $199 per year.
Epic
Described as the home plate for individual investors, equipped with the Epic Portfolio, monthly stock picks, and AI-powered tools and research; priced at $499 per year.
Epic Plus
Unlocks additional research and recommendations covering trends, international, value, options trading, and an introduction to Tom Gardner's portfolio management.
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