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The Lodge at Pebble Beach

An oceanfront luxury resort hotel at the center of Pebble Beach’s golf, coastal, and hospitality complex in California.

Last updated August 25, 2026

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Overview

The Lodge at Pebble Beach is a luxury resort hotel in Pebble Beach, California, overlooking the Pacific coast and situated beside Pebble Beach Golf Links. It forms part of the broader Pebble Beach Company destination, whose assets include golf courses, accommodations, dining venues, retail facilities, and the scenic 17-Mile Drive. The property is principally positioned as a high-end leisure retreat combining ocean views, golf access, fine dining, and the landscape of the Monterey Peninsula. The lodging tradition at the site dates to the early twentieth century. The Pacific Improvement Company, which controlled substantial parts of the Del Monte Forest, developed 17-Mile Drive as a scenic attraction and an instrument for promoting tourism and residential development. In 1908, architect Lewis P. Hobart was commissioned to design a rustic inn known as the Pebble Beach Lodge. Completed in 1909, the one-story log-style building served as a stopping place for visitors traveling along the drive and as a social center for the surrounding resort community. It included a large assembly room, fireplaces, a tavern, a kitchen, patio areas, and later rental cottages. That first lodge was destroyed by fire on December 17, 1917, while a golf course was being developed nearby. A substantially different and more elaborate hotel replaced it. Hobart worked with Clarence Tantau on the new building, which incorporated materials salvaged from the former El Carmelo Hotel and included a signature Roman Plunge pool. The replacement property, called Del Monte Lodge, opened with the new golf course on February 22, 1919. The lodge subsequently became closely identified with the Pebble Beach resort and golf experience. Ownership of the property has followed the changing corporate history of Pebble Beach. Samuel Finley Brown Morse organized Del Monte Properties Company in 1919 after acquiring the Pacific Improvement Company’s holdings. The company later expanded the lodge with offices and a shopping arcade. In 1977, Del Monte Properties was reincorporated as Pebble Beach Corporation, and Del Monte Lodge was renamed The Lodge at Pebble Beach. The wider Pebble Beach Company was later controlled by 20th Century Fox, by Marvin Davis, and by Japanese investor Minoru Isutani before being acquired in 1999 by an investor group associated with Clint Eastwood, Arnold Palmer, and Peter Ueberroth. Today, the Lodge is one of the principal accommodation brands operated within the Pebble Beach resort. Its offering centers on guest rooms and suites, coastal views, access to golf and outdoor activities, and a broader destination experience supported by the company’s other properties, including The Inn at Spanish Bay. The hotel also benefits from Pebble Beach’s role as a venue for major golf tournaments, the annual AT&T Pebble Beach Pro-Am, the Pebble Beach Concours d’Elegance, and other travel and sporting events. The brand’s competitive identity is therefore based less on a standalone urban-hotel model than on heritage, landscape, exclusivity, and integration with a globally recognized resort destination.

History

The Lodge at Pebble Beach developed from the Pacific Improvement Company’s early tourism strategy for the Del Monte Forest. In the late nineteenth century, the company promoted 17-Mile Drive as a scenic excursion for guests of the Hotel Del Monte and as a way to attract affluent visitors and prospective land purchasers. A lodging and refreshment stop was eventually planned near Pebble Beach, a coastal area known for its rocky shoreline, forest, and views across Carmel Bay. Architect Lewis P. Hobart was hired in 1908 to design the first Pebble Beach Lodge. Completed in 1909, the building was a rustic, one-story log-style inn placed along 17-Mile Drive. Its facilities included a large assembly room, fireplaces, a tavern, a kitchen, outdoor patio spaces, and later cottages for overnight visitors. It was managed in connection with the Hotel Del Monte and served both as a rest stop for motorists and as a community gathering place for residents and guests of the developing resort. The first building was destroyed by fire on December 17, 1917. At the time, Samuel Finley Brown Morse was advancing plans for a golf course near Pebble Beach and Stillwater Cove. The replacement hotel was designed as a more substantial and luxurious structure. Hobart collaborated with Clarence Tantau, and wood from the dismantled El Carmelo Hotel was reused in the reconstruction. The resulting Del Monte Lodge included a Roman Plunge pool and was formally opened on February 22, 1919, alongside the new golf course. Morse created Del Monte Properties Company on February 27, 1919, acquiring the Pacific Improvement Company’s holdings, including the lodge, Hotel Del Monte, and large portions of the Del Monte Forest. The lodge remained part of this resort system through subsequent management and ownership changes. Morse’s son John Boit Morse became company president in 1948, and Richard Osborne, Morse’s son-in-law, became president in 1954. The property was expanded over time with administrative spaces and a shopping arcade. After the company was reincorporated as Pebble Beach Corporation in 1977, Del Monte Lodge was renamed The Lodge at Pebble Beach. The wider company changed hands several times: 20th Century Fox acquired Pebble Beach Corporation in 1979; Marvin Davis retained Pebble Beach assets after the film company was sold to Rupert Murdoch in 1985; Minoru Isutani acquired the company in 1990; and an investor group led by Clint Eastwood, Arnold Palmer, and Peter Ueberroth acquired it in 1999. The modern lodge operates as part of the Pebble Beach Company’s integrated destination portfolio. Its identity is linked to Pebble Beach Golf Links, other company-owned courses, 17-Mile Drive, The Inn at Spanish Bay, resort restaurants, and major events. The surrounding destination has hosted repeated U.S. Opens, the U.S. Women’s Open, the AT&T Pebble Beach Pro-Am, and the Pebble Beach Concours d’Elegance. The Lodge therefore functions as both a hotel and a hospitality gateway to one of the best-known golf and coastal destinations in the United States.

  • 1999

    Pebble Beach Company is acquired by a new investor group

    [1]

    An investor group associated with Clint Eastwood, Arnold Palmer, and Peter Ueberroth acquired the wider Pebble Beach Company, which operates the lodge.

  • 1977

    Current name adopted

    [1]

    Del Monte Lodge was renamed The Lodge at Pebble Beach after the reorganization of the wider resort company.

  • 1919

    Del Monte Lodge opens

    [1]

    A larger replacement hotel opened on February 22, 1919, together with the new Pebble Beach golf course.

  • 1917

    Original lodge destroyed by fire

    [1]

    The first lodge burned during the development of the nearby golf course.

  • 1909

    First Pebble Beach Lodge opens

    [1]

    A rustic log-style inn designed by Lewis P. Hobart opened along 17-Mile Drive as a visitor stop and community center.

  • 1892

    17-Mile Drive is developed as a scenic attraction

    [1]

    The Pacific Improvement Company laid out 17-Mile Drive to support tourism and interest in the Del Monte Forest, establishing the setting in which the lodge would later operate.

Products and positioning

A heritage luxury resort hotel combining coastal scenery, golf, destination dining, and the prestige of the Pebble Beach resort complex.

  • Accommodation

    Guest rooms

    The lodge’s core offering is luxury accommodation in a historic coastal resort setting. Rooms are marketed as a base for experiencing Pebble Beach’s oceanfront scenery, golf facilities, dining, and outdoor activities.

  • Accommodation

    Suites

    Suites provide a higher-tier lodging option within the hotel, supporting the property’s positioning toward affluent leisure travelers, golf visitors, and guests seeking expanded space and views.

  • Leisure hospitality

    Golf and resort experiences

    The lodge is integrated with Pebble Beach Company golf and resort assets, including Pebble Beach Golf Links and other courses. The experience combines accommodation with golf, coastal recreation, events, and access to 17-Mile Drive.

  • Food and beverage · 1909

    Dining and event hospitality

    Food, beverage, and event services complement the hotel’s accommodation business. Historically, the original lodge included a tavern and kitchen; the present property forms part of a larger destination known for resort dining and event-led travel.

Marketing campaigns

  • 2000Measure A development campaign

    United States · California

    The wider Pebble Beach Company initiated Measure A, a development proposal that generated a public campaign over the future of the resort area. Clint Eastwood participated in a reported legal and advertising effort supporting voter approval.

    Outcome. The proposal was later denied by the California Coastal Commission in 2007.

Brand decisions

  • 1977

    Rebrand from Del Monte Lodge to The Lodge at Pebble BeachStrategy

    Background

    The wider resort company was reorganized as Pebble Beach Corporation, creating an opportunity to align the hotel’s name with the increasingly prominent Pebble Beach destination identity.

    Action taken

    The hotel was renamed The Lodge at Pebble Beach.

    Aftermath

    The new name connected the property more directly to Pebble Beach’s golf, coastal, and destination-resort brand.

  • 1919

    Replacement hotel opens after the original lodge fireGeneration change

    Background

    The original 1909 lodge was destroyed in 1917 while a nearby golf course was under construction.

    Action taken

    A substantially larger Del Monte Lodge was built using designs by Lewis P. Hobart and Clarence Tantau, with salvaged material from the former El Carmelo Hotel.

    Aftermath

    The replacement established the architectural and hospitality foundation of the modern lodge.

Recent events

  • 2007

    Pebble Beach development proposal is rejected[1]

    Regulation · Other

    The California Coastal Commission rejected Measure A, a controversial development proposal affecting the wider Pebble Beach resort area, by an eight-to-four vote.

  • 1977

    Del Monte Lodge is renamed The Lodge at Pebble Beach[1]

    Other

    Following the reincorporation of Del Monte Properties Company as Pebble Beach Corporation, the hotel adopted its current name.

  • 1919

    Del Monte Lodge opens with the Pebble Beach golf course[1]

    Product launch

    The replacement hotel, known as Del Monte Lodge, opened on February 22, 1919, together with the newly developed golf course.

  • 1917

    The original Pebble Beach Lodge is destroyed by fire[1]

    Other

    The first Pebble Beach Lodge burned on December 17, 1917, during the development of the nearby golf course. A new, larger hotel was subsequently built on the site.

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