The Laundress
The Laundress is a fabric care and laundry brand founded by two New York City fashion executives, offering detergents, fabric sprays, and stain solutions.
Last updated September 11, 2026
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Overview
The Laundress offers fabric care and laundry products including detergents, fabric sprays, and stain solutions. According to its official website, it was founded by two New York City fashion executives and Cornell Textile & Fiber Science alums, Gwen Whiting and Lindsey Boyd, who created a collection of fabric care and "dry clean alternatives." The brand describes its products as crafted with bio-based ingredients and bespoke, perfumer-crafted fine fragrances.
History
The Laundress was founded by two New York City fashion executives and Cornell Textile & Fiber Science alums, Gwen Whiting and Lindsey Boyd, who were frustrated with the lack of proper laundry solutions available to clean their clothing investments at home. They created a collection of fabric care and "dry clean alternatives" for people who want the very best for their clothes. The brand states that its mission remains to provide solutions to treat clothes like heirlooms and deliver a cleaning experience that feels like a beautiful self-care ritual.
Products and positioning
Luxury fabric care transforming laundry into a ritual of everyday luxury.
Signature Detergent
Classic detergent for everyday laundering.
Stain Solution
Fights old and new stains on fabrics.
Wool & Cashmere Shampoo
Detergent for wool, cashmere and knit blends.
Delicate Wash
Detergent for delicate fabrics like silks, synthetics and blends.
Activewear Detergent
Powerful detergent for workout clothes.
Stain Brush
Horsehair bristles assembled on a wooden handle, ideal for removing stains on washable fabrics.
Recent events
The Laundress announces Way Out West collection[5]
Reported:
The Laundress announced that its Way Out West collection, including a laundry detergent and fabric spray, would launch Wednesday. John Mayer collaborated on the collection.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
Sources5 sources
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