The Kingsman Shop (London)
A temporary London luxury menswear store created around the fictional Kingsman fashion label.
Last updated August 24, 2026
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Overview
The Kingsman Shop was a temporary luxury menswear retail concept in London's St James's district, developed to translate the sartorial world of the Kingsman film series into a physical shopping experience. The store was associated with the 2017 film Kingsman: The Golden Circle and sold men's ready-to-wear and related fashion items designed to resemble the clothing and accessories seen in the films. The project was created through a collaboration between the online luxury retailer Mr Porter, Matthew Vaughn's Marv production label, and 20th Century Fox. It extended an existing relationship between Mr Porter and the Kingsman franchise: Mr Porter had previously worked with the first film, Kingsman: The Secret Service, on a Kingsman-inspired fashion collection. The London shop gave that collaboration a physical setting and reinforced the connection between the film's fictional tailoring establishment and real-world luxury retail. The store was opened for a preview on 7 September 2017 by director Matthew Vaughn, accompanied by Claudia Schiffer and actor Mark Strong. Its official opening followed on 8 September 2017. It was intended to operate only temporarily, for approximately two months, rather than as a permanent branch or conventional retail chain. The premises also served as one of the real London filming locations used in Kingsman: The Golden Circle, giving the store both a merchandising role and a place within the film's production and promotional ecosystem. The product range consisted primarily of men's ready-to-wear, developed with costume designer Arianne Phillips and Matthew Vaughn. The offer was built around the polished British tailoring associated with the Kingsman characters, including formal and smart-casual clothing and accessories. Reported prices ranged from relatively accessible small items at about £20 to garments and other pieces costing several thousand pounds, depending on the product. The range therefore combined entry-level branded merchandise with higher-priced luxury fashion. The shop's positioning relied on experiential retail, film-world authenticity, and contemporary British luxury. Rather than operating solely as a fan merchandise outlet, it presented the Kingsman aesthetic as a fashion proposition, using the film's costumes, fictional brand language, and London setting to support the retail experience. Matthew Vaughn reportedly expressed interest in opening additional stores in connection with later Kingsman films, but the available reference material documents the St James's location as a temporary two-month project rather than an enduring international retail network.
History
The Kingsman Shop emerged from the relationship between the Kingsman film franchise and Mr Porter, the online luxury retailer. Mr Porter had already collaborated with Kingsman on the first film, Kingsman: The Secret Service, by offering a fashion collection inspired by the franchise's sharply tailored visual identity. For Kingsman: The Golden Circle, the collaboration was developed into a physical retail environment in London. The project brought together Mr Porter, Matthew Vaughn's Marv label, and 20th Century Fox. Its location in the St James's shopping district was particularly significant because the area is associated with established British luxury retail and tailoring. The store was not simply a conventional merchandise outlet: it was designed to make the fictional Kingsman fashion world tangible through a dedicated shop, curated products, and a setting connected to the film. A preview opening took place on 7 September 2017, with Matthew Vaughn, Claudia Schiffer, and Mark Strong attending. The official opening followed on 8 September. The store was also used as one of the real filming locations for Kingsman: The Golden Circle, linking its commercial identity directly to the production. This dual role allowed visitors to encounter a retail environment that functioned both as a fashion destination and as part of the film's physical world. The merchandise consisted of men's ready-to-wear and associated accessories. The range was developed with Arianne Phillips, the Kingsman costume designer, and Matthew Vaughn, helping it preserve the visual relationship between the products and the clothing shown on screen. The assortment represented the Kingsman look through luxury tailoring, formalwear, and complementary fashion pieces rather than through a purely graphic or novelty-led merchandise strategy. Pricing covered a broad range. Small items were reported at approximately £20, while more elaborate luxury pieces could cost several thousand pounds. This structure enabled the store to address both film enthusiasts seeking a relatively accessible item and customers interested in purchasing higher-end clothing inspired by the franchise. The shop was conceived as a temporary installation and was scheduled to remain open for about two months. It therefore functioned as a time-limited promotional and retail activation surrounding the release of The Golden Circle, rather than as the beginning of a documented permanent store network. Matthew Vaughn indicated that he wanted to open more shops in connection with future Kingsman films, but the available source material does not establish that additional permanent locations were launched. The London shop is consequently best understood as a short-lived, film-linked luxury retail experiment combining brand licensing, experiential marketing, and fashion collaboration.
- 2017
Partnership develops a physical Kingsman retail concept
[1]Mr Porter, Marv, and 20th Century Fox created a London shop extending the earlier Mr Porter and Kingsman fashion collaboration into a physical store.
- 2017
Preview opening in St James's
[1]Matthew Vaughn, Claudia Schiffer, and Mark Strong attended the store's preview opening on 7 September.
- 2017
Official opening
[1]The Kingsman Shop officially opened on 8 September as a temporary London retail location.
- 2017
Temporary retail period
[1]The shop was planned to operate for approximately two months in connection with Kingsman: The Golden Circle.
Products and positioning
A cinematic luxury-menswear concept combining British tailoring codes, film-world authenticity, and experiential retail.
Luxury menswear · 2017
Kingsman men's ready-to-wear
The core assortment consisted of men's ready-to-wear inspired by the clothing worn in the Kingsman films. Developed with costume designer Arianne Phillips and director Matthew Vaughn, the range translated the franchise's formal British tailoring codes into products for real-world customers. It occupied a luxury position and included pieces at prices ranging from roughly £20 for smaller items to several thousand pounds for higher-value garments or complete looks.
Fashion accessories · 2017
Kingsman accessories
The store also offered accessories connected to the Kingsman aesthetic and film-inspired wardrobe. These items provided a lower-price entry point into the brand concept while supporting the shop's broader presentation of polished British menswear. The available reference material does not provide a complete product-by-product catalogue.
Marketing campaigns
- 2017Kingsman: The Golden Circle London shop activation
United Kingdom
A temporary St James's retail installation was created to support Kingsman: The Golden Circle and make its fictional fashion world accessible as a physical luxury-shopping experience. The shop also served as a real filming location, strengthening the connection between the campaign and the film itself.
Outcome. The store opened in September 2017 for an intended period of approximately two months. The available source does not document later permanent locations or quantitative campaign results.
Brand decisions
2017
Use a temporary physical store instead of a permanent chainStrategyBackground
The Kingsman fashion partnership with Mr Porter was expanded from online retail into a physical London experience linked to the release of The Golden Circle.
Action taken
The partners opened a dedicated St James's shop designed to operate for approximately two months and connected it to the film through its location and merchandising.
Aftermath
The project remained documented as a temporary retail activation. Matthew Vaughn expressed interest in further shops for later Kingsman films, but the available material does not confirm that such stores were established.
Reported product price range. Approximately £20 to several thousand pounds per item, depending on the product (2017 launch period)
Recent events
- 2017
Kingsman Shop opens in London's St James's district[1]
Product launch · Campaign
The temporary Kingsman Shop was officially opened on 8 September 2017 after a preview event the previous day. The store was created by Mr Porter, Marv, and 20th Century Fox in connection with Kingsman: The Golden Circle.
- 2017
Kingsman fashion collaboration expands into physical retail[1]
Product launch
Mr Porter's earlier Kingsman collaboration was extended through a London store offering clothing and accessories based on the appearance of the film franchise.
- 2017
Temporary Kingsman Shop operates during The Golden Circle release period[1]
Campaign · Other
The St James's store was planned as a short-term retail installation, with an operating period of approximately two months.
Sources2 sources
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