The INKEY List

The INKEY List is a skincare brand founded in 2018 by Colette Laxton and Mark Curry. The company says it was created around the belief that better knowledge can help people make better skincare decisions. Its brand approach addresses the complexity of skincare by encouraging customers to understand their skin and the ingredients in the products they use. The brand offers skincare across categories including cleansers, serums, eye treatments, body treatments, and skincare sets. Products highlighted on its official US-facing website include Bio-Active Ceramide Moisturizer, Oat Cleansing Balm, Glycolic Acid Exfoliating Body Stick, and PDRN Serum. The website describes the PDRN Serum as a vegan, plant-derived DNA formula and gives directions for morning and evening use. Its product range and information also include ingredient-focused education, routines, and advice services such as askINKEY and a skincare quiz. The company describes its products as accessible in price while maintaining quality and efficacy. It says it is Leaping Bunny approved and presents transparency and consumer education as central values. Its website serves US customers, including through US-dollar product prices and shipping information; the supplied evidence does not establish its headquarters, corporate owner, or the full range of countries in which it operates.

The INKEY List was founded in 2018 by Colette Laxton and Mark Curry. According to the brand’s account, its starting point was the belief that better knowledge enables better decisions. The founders positioned the company around making skincare easier to understand and helping customers learn about their skin so they can choose products and routines suited to their needs. The brand’s stated values include knowledge, quality and efficacy, and transparency. Its official “About Us” page says that knowledge informs its products and askINKEY services, and describes the brand as seeking to make products accessible without compromising on quality. It also states that The INKEY List is Leaping Bunny approved. The brand’s product offer spans skincare formats including cleansers, serums, eye treatments, body treatments, and sets. The official site’s featured offerings include ceramide, oat, glycolic-acid, and PDRN products. Its site combines product sales with educational material and routine-building features, including ingredient guides, a skincare quiz, and askINKEY advice services. The supplied official-site material shows the brand actively selling to US customers. It also states that the PDRN Serum would no longer be available on The INKEY List’s website and would be arriving on Amazon US. The evidence provided does not establish the company’s headquarters, ownership, or a fuller corporate history.

• 2018

  The INKEY List is founded

  [2]About Us | The INKEY Listtheinkeylist.com

Ingredient-knowledge-led skincare presented as accessible and supported by consumer education, routine guidance, and a stated commitment to quality, efficacy, and transparency.

• Bio-Active Ceramide Moisturizer

  A ceramide moisturizer featured on the brand’s homepage; the site describes it as intended to support the skin barrier and provide hydration.

• Oat Cleansing Balm

  A cleansing balm featured on the brand’s homepage; the site says it melts makeup and SPF.

• Glycolic Acid Exfoliating Body Stick

  A glycolic-acid body treatment featured on the brand’s homepage.

• PDRN Serum

  A serum described on its product page as vegan and plant-derived; the page says it will no longer be available on the brand’s website and will be arriving on Amazon US.

• PDRN Serum distribution updateOther

  Source

• 2020-04-14

  The Inkey List launches #askInkey customer service[5]The Inkey List 推出 #askInkey 客户服务popsugar.com

  Reported: 2020-04-21

  The Inkey List launched #askInkey, a free, round-the-clock customer service program offering personalized skin-care advice and knowledge.

1. 1The INKEY List | Free US Shipping Over $40theinkeylist.com
2. 2About Us | The INKEY Listtheinkeylist.com
3. 3PDRN: Benefits, How to Use & Best Products | The INKEY Listtheinkeylist.com
4. 4PDRN Serum | 20,000 PPM Vegan PDRN for Glass Skin | $18 | INKEY USAtheinkeylist.com
5. 5The Inkey List 推出 #askInkey 客户服务popsugar.com