The IdeaFirst Company

The IdeaFirst Company, commonly known as IdeaFirst or TIFC, is a Philippine entertainment company involved in film production, television production, web-series development, and artist management. It was established on April 1, 2014, by filmmakers Jun Robles Lana and Perci Intalan. Before forming the company, Lana had served as creative director of GMA Network, while Intalan had worked as an executive producer for Walt Disney and as the first vice president for entertainment of TV5. Their backgrounds combined creative development, television programming, production management, and industry leadership. IdeaFirst operates across several parts of the Philippine screen-entertainment sector. Its activities include developing and producing feature films, television programs, and web series, while also representing and managing creative talent. The company is distinctive in the local market because its talent roster has included directors as well as actors, rather than focusing exclusively on conventional actor management. Creatives associated with the company include director Sigrid Andrea Bernardo and actor Christian Bables, among others. The company’s production profile includes critically and commercially visible Filipino projects such as Bwakaw, Die Beautiful, Kalel, 15, Gameboys, and And the Breadwinner Is.... These projects span theatrical film, television-oriented storytelling, and digital or web-based distribution. Their range reflects IdeaFirst’s involvement in both established Philippine entertainment channels and newer streaming-oriented formats. IdeaFirst has worked with major Philippine entertainment companies including Viva Films, ABS-CBN Studios and Star Cinema, and Regal Entertainment. It has also developed international relationships, including a partnership with Netflix. These collaborations have allowed the company to participate in projects intended for different distribution environments, from domestic theatrical and broadcast outlets to global streaming platforms. The company’s public identity is closely associated with filmmaker-led production, talent development, and stories centered on Filipino experiences. Its work includes projects that have attracted attention for their treatment of identity, family, youth, sexuality, and social circumstances, although the available reference material does not establish a single formal brand slogan or detailed corporate positioning statement. IdeaFirst remains best understood as an independent Philippine content-production and artist-management company with a portfolio extending across cinema, television, and online video.

The IdeaFirst Company was founded on April 1, 2014, by Filipino filmmakers Jun Robles Lana and Perci Intalan. The founders entered the venture after holding senior positions in Philippine and international television. Lana had previously been creative director at GMA Network. Intalan had served as an executive producer for Walt Disney and had been TV5’s first vice president for entertainment. Their decision to establish an independent company brought together filmmaking, television development, executive production, and entertainment programming experience. From its formation, IdeaFirst was structured around more than conventional film production. The company developed feature films, television programs, and web series while also operating as an artist-management agency. Its talent strategy has been described as unusual in the Philippine entertainment industry because it signs and supports directors as well as actors. This model gives the company a role in both content creation and the development or representation of the people who create that content. IdeaFirst’s film-related profile includes Bwakaw, Die Beautiful, Kalel, 15, and And the Breadwinner Is.... Its screen portfolio also includes Gameboys, a web-oriented series that became one of the company’s most recognizable projects. Taken together, these works show the company’s movement across theatrical cinema, television-related production, and digital distribution. The company has partnered with established Philippine entertainment businesses, including Viva Films, ABS-CBN Studios and Star Cinema, and Regal Entertainment. It has also formed an international relationship with Netflix, reflecting the increasing importance of streaming platforms to Filipino content production and reach. The company’s associated creative community includes filmmaker Sigrid Andrea Bernardo and actor Christian Bables. Its work has helped place IdeaFirst within the modern Philippine independent and commercially connected production landscape, where companies often combine local studio partnerships with platform-based distribution. The available reference material does not provide a detailed account of its corporate structure, financial performance, headquarters, employee count, or current executive titles beyond the company’s founding by Lana and Intalan. It also does not document specific awards, controversies, acquisitions, or major strategic restructurings. On the information available, IdeaFirst is an active Philippine production and talent-management company whose principal identity rests on filmmaker-driven content creation across film, television, and online media.

• 2024

  And the Breadwinner Is... is released

  [1]The IdeaFirst Companyen.wikipedia.org

  And the Breadwinner Is... becomes one of the latest prominently identified films in IdeaFirst’s production record.

• 2020

  Gameboys is released

  [1]The IdeaFirst Companyen.wikipedia.org

  Gameboys expands the company’s presence in web-series and digital-oriented storytelling.

• 2019

  Kalel, 15 is released

  [1]The IdeaFirst Companyen.wikipedia.org

  Kalel, 15 is added to the company’s feature-film portfolio.

• 2016

  Die Beautiful is released

  [1]The IdeaFirst Companyen.wikipedia.org

  Die Beautiful becomes one of the notable films associated with IdeaFirst’s production profile.

• 2014

  The company is founded

  [1]The IdeaFirst Companyen.wikipedia.org

  Jun Robles Lana and Perci Intalan establish The IdeaFirst Company on April 1, 2014.

A filmmaker-led Philippine entertainment company combining film and television production with web-series development and artist management. IdeaFirst is also notable for representing directors alongside actors and for working with both domestic studios and international streaming partners.

• Feature film · 2012

  Bwakaw

  Bwakaw is one of the films identified with The IdeaFirst Company’s production history. It forms part of the company’s feature-film activity and predates several of the later titles for which IdeaFirst is known.

• Feature film · 2016

  Die Beautiful

  Die Beautiful is a feature film associated with IdeaFirst and released in 2016. It is among the company’s best-known film projects and demonstrates its involvement in filmmaker-led Philippine cinema.

• Feature film · 2019

  Kalel, 15

  Kalel, 15 is a 2019 feature film included in IdeaFirst’s recognized production portfolio. It represents the company’s continuing work in Philippine narrative cinema.

• Web series · 2020

  Gameboys

  Gameboys is a web series associated with IdeaFirst and released in 2020. Its inclusion in the company’s portfolio reflects IdeaFirst’s work beyond theatrical films and its participation in digitally distributed Filipino storytelling.

• Feature film · 2024

  And the Breadwinner Is...

  And the Breadwinner Is... is a feature film identified as one of IdeaFirst’s prominent recent productions. Its 2024 release places it among the latest publicly listed works associated with the company.

1. 1The IdeaFirst Companyen.wikipedia.org