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The Good Burger

The Good Burger is a Spanish fast-food restaurant chain focused on hamburgers and urban, New York-inspired dining.

Last updated August 26, 2026

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History

The Good Burger, also known as TGB, was established in 2013 as the third restaurant concept of the Spanish multibrand group Restalia. The group had already developed 100 Montaditos and Cervecería La Sureña before introducing TGB as a dedicated burger and fast-food format. The first restaurant opened in November 2013 at the La Vaguada shopping centre in Madrid. The concept was designed around an urban identity with visual references to New York City. Store interiors use lighting and materials associated with an industrial city environment, giving the restaurants a contemporary and informal character. The format also incorporates open kitchens, allowing customers to see food preparation and distinguishing the locations from more conventional enclosed-kitchen restaurants. The menu is organized around hamburgers and includes complementary fast-food categories such as appetizers, hot dogs, and salads. The available reference does not identify individual signature burgers, product names, ingredients, prices, or menu changes over time. The brand can nevertheless be characterized as a burger-led quick-service chain rather than a broad full-service restaurant business. Following its Madrid launch, TGB expanded through Spain. A reference account states that the chain had more than 100 restaurants open in the country by 2016. This indicates substantial early growth, although the supplied sources do not provide a verified current store count, details of international operations, or a complete account of its franchise structure. The brand's present operating status is therefore not confirmed in this dossier. TGB received external recognition during its early development. In 2014, the Spanish Association of Shopping Centers awarded it Best Chain/Franchise. In 2020, Comercio del año recognized it as Best Business of the Year in the Burger category. No scandals, lawsuits, recalls, executive appointments, acquisitions, or other major corporate decisions are identified in the supplied material.

  • 2020

    Burger category business award

    [1]

    Comercio del año named The Good Burger Best Business of the Year in the Burger category.

  • 2016

    More than 100 Spanish restaurants reported

    [1]

    Reference material reported that the chain had expanded to more than 100 restaurants in Spain.

  • 2014

    Best Chain/Franchise award

    [1]

    The Spanish Association of Shopping Centers gave TGB its Best Chain/Franchise award.

  • 2013

    First restaurant opens in Madrid

    [1]

    The Good Burger opened its first restaurant in November 2013 at the La Vaguada shopping centre in Madrid.

Products and positioning

An urban-themed Spanish fast-food and burger chain combining a New York-inspired restaurant environment with a focused menu of hamburgers and other casual quick-service foods.

  • Main dishes

    Hamburgers

    Hamburgers are the central product category of The Good Burger. The chain's identity, restaurant format, and burger-category recognition all emphasize a dedicated hamburger proposition within the quick-service market. The supplied sources do not specify individual recipes, ingredients, portion sizes, or current availability.

  • Sides and starters

    Appetizers

    Appetizers form part of the supporting menu surrounding the brand's hamburger offer. They are intended to complement the main dishes in a casual fast-food setting, but the available reference does not identify particular items or indicate how the selection has changed over time.

  • Fast-food mains

    Hot dogs

    Hot dogs are identified as an additional product category in The Good Burger menu. Their inclusion broadens the concept beyond hamburgers while retaining the brand's urban American-inspired fast-food positioning. Specific product names and formulations are not documented in the supplied material.

  • Light meals and sides

    Salads

    Salads are included among the chain's other menu offerings, providing an alternative to its burger and hot-dog products. No information is available in the reference material about ingredients, nutritional claims, or current menu status.

Sources1 sources

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