The Floow
The Floow is a Sheffield-based telematics company founded in 2012 that supports insurers with smartphone-based mobility data, predictive analytics and driver-behaviour solutions.
Last updated September 16, 2026
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Overview
The Floow is a company in Sheffield, United Kingdom, founded in 2012 by Aldo Monteforte and Dr. Sam Chapman. It supports the world's leading insurers with mobile experiences and predictive analytics that increase customer engagement and safety, and its name is inspired by the mental state of 'flow'. The company has grown to a family of over 120 members, with offices in the USA and Europe, serving customers on five continents. Its solutions include FloowDrive, FloowKit, FloowClaims, FloowFusion, FloowScore, impact detection and MobilityIn, and its campaigns use real-time nudges, personalized insights and rewards to help drivers build safer habits and insurers build loyalty.
History
The Floow was founded in 2012 by Aldo Monteforte and Dr. Sam Chapman, with the aim of transforming the insurance industry by harnessing data and social sciences to influence driver behaviour and cut down on road risks. Its name is inspired by the mental state of 'flow', a condition of peak psychological concentration where people achieve outstanding performance. Sheffield, UK, was its birthplace, and it has since spread globally with offices in the USA and Europe, serving customers on five continents. The company has grown into a family of over 120 dedicated members, and from day one has championed scientific research in computer science, artificial intelligence and social sciences.
Products and positioning
Empowers leading insurers worldwide to connect deeply with policyholders, fostering safer, smarter, and fairer journeys on the road; solutions grounded in prediction, prevention, and detection.
FloowDrive
Customizable smartphone telematics solution; end-to-end, out-of-the-box, includes predictive and intuitive scores, education, incentives and behavioral nudges; deployable within just 4 weeks.
FloowKit
Mobile Software Development Kit (SDK) that seamlessly integrates into Android and iOS host applications, harnessing smartphones' powerful telematics sensors.
FloowClaims
Suite of products designed for motor insurance claims professionals, placing the power of granular mobility and telematics data in the hands of claims departments.
FloowFusion
Combining smartphone data with connected car data from most connected makes and models in market today; includes an end-user consent engine to access native vehicle data.
FloowScore
Industry-leading driver risk scores supporting fair and accurate pricing, delivering up to an 18% improvement in COR.
Impact detection
Smartphone impact detection algorithm that identifies when customers have experienced an accident, enabling timely assistance during critical moments.
MobilityIn
Supplies new evidence and insights to deliver an in-depth understanding of mobility, providing an unprecedented view into traffic behaviours to support infrastructure, transport development, monitoring programs and road user behavioural research.
Marketing campaigns
- FloowCampaigns
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