The Femedic Limited

The Femedic Limited, commonly known as The Femedic, was a UK-based health media company focused on women's health and everyone else who needs it. Founded by Monica Karpinski, it published from 2017 to 2023. The platform was created to address a persistent gap in online health information: despite over 10 million monthly searches on its core topics, the available content was often not inclusive, accurate, trustworthy, or genuinely useful. The Femedic aimed to fill that gap by producing high-quality, in-depth content that answered readers' questions with the depth and dignity they deserved. The Femedic operated as a digital publication covering topics such as contraception, incontinence, menopause, menstruation, mental health, PCOS, pelvic health, sexual health, and thrush. It combined first-person accounts, investigative journalism, and medically reviewed articles. Its editorial model involved working with qualified medical professionals—including GPs, gynaecologists, and other specialists—who contributed content on a freelance basis. The in-house editorial team researched the questions women were asking online and collaborated with doctors to create accurate, evidence-based answers. Each doctor signed a declaration verifying their experience and qualifications and worked with the editorial team throughout the editing process. For non-medical angles on medical concerns, journalists were required to include comment from a qualified medical professional. Beyond its own publication, The Femedic operated Femedic Labs, an in-house agency that worked with brands to improve the standard of their digital health content and messaging. This commercial arm produced insights, strategy, and content for brand partners, reflecting the company's belief that brands play an important role in raising the standard of digital health content. The Femedic's mission was to create a new standard for digital health content: accurate, inclusive, thorough, and trustworthy. Its values included being accurate, honest, curious, empathetic, and inclusive. The company was headquartered in the United Kingdom and served an online audience. It ceased publishing in 2023. Its website remains accessible as an archive of its content, including articles, doctor profiles, and editorial policies. The Femedic Limited is listed on Wikidata as a health media company.

The Femedic was founded by Monica Karpinski, who had spent years running digital content projects for healthcare clients. Through this work, she observed a distinct and sizeable lack of reliable and genuinely useful information available online about women's health. This gap persisted regardless of the specific condition or group of women being targeted. Between dry, impersonal medical fact-sheets and scurrilous gossip columns, women's questions were not being answered properly. There was no bridge between the information on the page and the true context of readers' lives. The Femedic launched in 2017 as a health media platform focused on women and everyone else who needs it. Its mission was to create a new standard for digital health content: accurate, inclusive, thorough, and trustworthy. The platform published articles across categories including contraception, incontinence, menopause, menstruation, mental health, PCOS, pelvic health, sexual health, and thrush. Content included first-person accounts, investigative journalism, and medically reviewed articles. The editorial model relied on a freelance rota of qualified medical professionals—doctors, GPs, gynaecologists, and other specialists—who signed declarations verifying their experience and qualifications. The in-house editorial team researched the questions women were asking online and worked with these doctors to create content that provided answers in the depth and dignity deserved. For non-medical aspects of medical concerns, journalists were required to include comment from a qualified medical professional. The Femedic also operated Femedic Labs, an in-house agency created to work with brands to ensure their content and messaging met the platform's standards. This commercial arm produced insights, strategy, and content for brand partners, reflecting the belief that brands play an important role in raising the standard of digital health content. The platform published from 2017 to 2023. Its website remains accessible, featuring articles, doctor profiles, editorial policies, and a mission statement. The Femedic Limited is listed on Wikidata as a health media company.

• 2023

  The Femedic ceases publishing.

• 2021

  Mission statement page last updated in May 2021.

• 2017

  The Femedic is founded by Monica Karpinski and begins publishing.

A trustworthy, inclusive, and accurate women's health media platform that complements professional medical advice.

• The Femedic website

  A digital publication covering women's health topics with articles, first-person accounts, and medically reviewed content.

• Femedic Labs

  An in-house agency working with brands to improve their digital health content and messaging.

1. 1Trustworthy, inclusive, accurate women's health media - The Femedicthefemedic.com
2. 2About - The Femedicthefemedic.com
3. 3Our Doctors - The Femedicthefemedic.com
4. 4Mission Statement - The Femedicthefemedic.com
5. 5The Femedic Limited - Wikidatawikidata.org