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The Fellas Studios

The Fellas Studios is a London-based British production company that develops video-first podcasts and creator-led entertainment brands.

Last updated August 26, 2026

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Overview

The Fellas Studios is an English audio and video podcast-production company based in London. It was founded by online creators Callum Airey, known as Calfreezy, and Joshua Larkin, known as TheBurntChip. The company grew out of The Fellas, a podcast hosted by its founders, and developed into a broader production house for podcasts presented by social-media creators and television personalities. The company is associated with a video-first approach to podcasting. Rather than treating a podcast as an audio programme alone, The Fellas Studios has sought to build recognizable shows, talent identities, and wider entertainment brands around each production. Its roster has included The Fellas, Saving Grace with GK Barry, Pitchside, Not My Bagg with Joe Baggs, and Chloe Vs The World with Chloe Burrows. The company’s programming spans creator conversation, comedy, football-related discussion, personal storytelling, and personality-led entertainment. The Fellas Studios was established around 2020, with its flagship podcast and wider operating activity developing during 2021. The success of The Fellas enabled Airey and Larkin to expand into additional productions. One early addition was Pitchside, a football-focused show featuring YouTubers Theo Baker, Tom Garratt, and Reev. The show combined discussion of football with livestream watchalongs and became associated with a widely circulated incident in which Garratt injured his arm while arm-wrestling Baker during a broadcast. The business attracted significant backing from prominent British online creators in 2023. KSI and the Sidemen creator group participated in a reported £1.5 million investment, alongside WillNE, ChrisMD, and Callux. The investment supported the company’s ambition to move beyond conventional creator podcasts and develop complete entertainment properties around shows and presenters. The Fellas Studios’ leadership described this strategy as a response to the growing importance of video distribution, recognizable show brands, and creator-led media formats. Saving Grace, hosted by GK Barry, became one of the company’s notable properties and expanded beyond digital distribution through a sold-out United Kingdom live tour in 2024. During the same year, The Fellas Studios moved its podcasts to Acast, a podcast-hosting and monetization platform. The company also launched Fellas Loaded, a subscription service and mobile application offering exclusive content from The Fellas and related talent. Reference material reports that the company’s roster accumulated more than 1.7 billion views in 2023, although this figure represents aggregate audience views rather than company revenue or profit. In October 2025, Global Media & Entertainment was reported to have acquired The Fellas Studios. The company therefore represents a transition from an influencer-founded podcast operation into a larger creator-media production business with podcast, video, live-event, subscription, and digital-platform activities.

History

The Fellas Studios emerged from the online-creator careers of Callum Airey, known as Calfreezy, and Joshua Larkin, known as TheBurntChip. The company is described as having been founded in 2020, while its operating history is closely tied to the launch and growth of The Fellas in 2021. The founders initially used the podcast as the basis for a production business and then expanded the operation by developing programmes for other internet personalities and public figures. The company’s early expansion included Pitchside, a football-oriented podcast featuring Theo Baker, Tom Garratt, and Reev. The programme combined studio conversation with livestreamed football watchalongs. It received additional attention after Garratt injured his arm during an arm-wrestling incident with Baker on a broadcast. This episode illustrated the informal, personality-driven style associated with creator podcasts and livestream entertainment. As the catalogue grew, The Fellas Studios positioned itself as more than a supplier of audio programmes. In 2023, Airey described an ambition to move away from traditional podcast structures and create complete brands around shows and talent. Chief operating officer Elliot Hackney similarly emphasized video distribution and the development of branded creator properties. The company’s roster reportedly generated more than 1.7 billion views in 2023, an aggregate audience figure that demonstrates the scale of its digital reach but does not establish financial performance. The company’s development attracted investment from other influential British online creators. In 2023, KSI and the Sidemen group reportedly invested £1.5 million, with WillNE, ChrisMD, and Callux also participating. The funding was presented as support for the company’s expansion and its attempt to reshape the conventional podcast model around video, talent, and broader entertainment identities. The Fellas Studios’ best-known programmes have included The Fellas, Saving Grace with GK Barry, Pitchside, Not My Bagg with Joe Baggs, and Chloe Vs The World with Chloe Burrows. These shows cover creator conversation, comedy, football, personal stories, and celebrity-led discussion. Saving Grace demonstrated the potential for a podcast to move into physical entertainment when it completed a sold-out United Kingdom tour in 2024. In 2024, the company moved its podcasts to Acast for hosting and related distribution services. It also launched Fellas Loaded, a subscription service and mobile app intended to provide exclusive material. These initiatives extended the company beyond advertising-supported public podcast feeds into paid digital content and owned audience relationships. Reference material reports an acquisition by Global Media & Entertainment in October 2025. No purchase price, ownership structure, or post-acquisition management arrangements are specified. The reported transaction marks a further stage in the company’s development from a founder-led podcast venture into a creator-media production business with activities spanning video, audio, livestreaming, touring, subscriptions, and mobile distribution.

  • 2025

    Reported acquisition by Global Media & Entertainment

    [1]

    Global Media & Entertainment reportedly acquired The Fellas Studios in October; transaction terms were not disclosed in the reference material.

  • 2024

    Saving Grace undertakes a UK live tour

    [1]

    Saving Grace with GK Barry completed a sold-out tour in the United Kingdom.

  • 2024

    Podcast hosting moves to Acast

    [1]

    The company transferred its podcast catalogue to Acast for hosting.

  • 2024

    Fellas Loaded launches

    [1]

    The company launched a paid subscription service and mobile application for exclusive content.

  • 2023

    Creator investment round

    [1]

    KSI, the Sidemen group, WillNE, ChrisMD, and Callux reportedly invested £1.5 million in the company.

  • 2021

    The Fellas expands into a production studio

    [1]

    Following the launch and success of The Fellas podcast, the founders began developing additional shows for creators and personalities.

  • 2020

    Company founded

    [1]

    Callum Airey and Joshua Larkin founded The Fellas Studios as a creator-led podcast production company.

Products and positioning

A creator-first, video-led podcast production house that develops podcasts into broader entertainment brands across digital video, audio, live events, and subscription products.

  • Video and audio podcast · 2021

    The Fellas

    The company’s flagship self-titled podcast, hosted by founders Callum Airey and Joshua Larkin. Its success provided the foundation for The Fellas Studios and helped establish the company’s creator-led, personality-driven production model.

  • Creator interview and entertainment podcast

    Saving Grace with GK Barry

    A podcast hosted by GK Barry and produced by The Fellas Studios. The property expanded beyond online episodes through a sold-out United Kingdom live tour in 2024.

  • Football podcast and livestream

    Pitchside

    A football-focused programme featuring Theo Baker, Tom Garratt, and Reev. Its format combines football discussion with livestreamed watchalongs and creator entertainment.

  • Creator podcast

    Not My Bagg

    A podcast associated with presenters Joe Baggs and Chloe, forming part of the studio’s wider roster of personality-led programmes.

  • Personality-led podcast

    Chloe Vs The World

    A podcast hosted by Chloe Burrows and included among The Fellas Studios’ creator and personality productions.

  • Subscription service and mobile application · 2024

    Fellas Loaded

    A subscription product launched in 2024 to distribute exclusive content through a dedicated service and mobile app.

Marketing campaigns

  • 2024Saving Grace UK live tour

    United Kingdom

    The Fellas Studios extended Saving Grace from digital podcasting into ticketed live entertainment with a United Kingdom tour hosted by GK Barry.

    Outcome. The tour was reported as sold out.

Brand decisions

  • 2025

    Reported sale to Global Media & EntertainmentM&A

    Background

    The company had developed a portfolio of creator-led podcast and entertainment properties.

    Action taken

    Global Media & Entertainment reportedly acquired The Fellas Studios in October 2025.

    Aftermath

    The available reference material does not provide the purchase price, ownership details, or operational consequences.

  • 2024

    Move podcast hosting to AcastStrategy

    Background

    The company sought a new hosting and distribution arrangement for its podcast catalogue.

    Action taken

    The Fellas Studios moved all of its podcasts to Acast.

    Aftermath

    The available reference material does not specify commercial terms or audience effects.

  • 2024

    Launch Fellas LoadedProduct launch

    Background

    The studio sought to create a direct subscription channel for additional creator content.

    Action taken

    It launched Fellas Loaded as a subscription service and mobile application.

    Aftermath

    The product expanded the company’s activities from publicly distributed podcasts into paid exclusive content.

  • 2023

    Adopt a video-first branded-show strategyStrategy

    Background

    The company viewed conventional creator podcast formats as limited and sought to develop entire brands around individual shows and their presenters.

    Action taken

    The Fellas Studios emphasized video distribution, creator-led formats, and the development of broader entertainment properties rather than audio podcasts alone.

    Aftermath

    The strategy was accompanied by expansion into multiple shows, live events, subscriptions, and mobile distribution.

  • 2023

    Accept investment from prominent online creatorsM&A

    Background

    The production company sought capital and strategic support to expand its creator-media model.

    Action taken

    KSI, the Sidemen group, WillNE, ChrisMD, and Callux reportedly invested £1.5 million.

    Aftermath

    The investment was presented as enabling further growth and experimentation with podcast and entertainment formats.

    Reported investment. £1.5 million investment (2023)

Recent events

  • 2025

    Global Media & Entertainment acquires The Fellas Studios[1]

    M&A

    Global Media & Entertainment was reported to have acquired The Fellas Studios in October 2025. The consideration and transaction terms were not provided.

  • 2024

    Saving Grace completes a sold-out UK live tour[1]

    Campaign

    The Fellas Studios podcast Saving Grace, hosted by GK Barry, expanded into live events with a sold-out tour in the United Kingdom.

  • 2024

    The Fellas Studios moves its podcasts to Acast[1]

    Other

    The company transferred hosting of its podcast catalogue to Acast.

  • 2024

    The Fellas Studios launches Fellas Loaded[1]

    Product launch

    The company introduced a subscription service and mobile application for exclusive content.

  • 2023

    The Fellas Studios receives investment from KSI, Sidemen and other creators[1]

    M&A

    The production company reportedly secured £1.5 million of investment from KSI and the Sidemen group, with additional participation from WillNE, ChrisMD, and Callux.

Sources1 sources

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