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The European Pizza Company

A franchise-based European pizza limited-service restaurant group holding Kotipizza, New York Pizza and Da Grasso, owned by Norway's Orkla.

Last updated September 29, 2026

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Overview

The European Pizza Company (TEPC) is a European pizza limited-service restaurant group that describes itself as aspiring to be "the leading European collection of sustainable local pizza brands." It operates through a franchise-based business model and groups market-leading local pizza chains under a single holding company. Its stated aim is to lead with differentiation and quality, combined with localness, technology and a positive impact on society and the environment. The company's portfolio consists of three pizza brands: Kotipizza (established 1987) in Finland, New York Pizza (established 1993) in the Netherlands and Germany, and Da Grasso (established 1996) in Poland. According to the company, these brands together operate more than 800 pizzerias across four markets, with consumer sales of €431 million and adjusted EBIT of €29 million. TEPC says it has more than 90 years of combined experience in the pizza business. Each brand is positioned as a local market leader. Kotipizza is described as the largest pizza chain in the Nordics, with more than 300 restaurants and over 280 independent franchisees, known for sustainability, innovativeness, high quality and domestic ingredients. New York Pizza, founded in Amsterdam by brothers Max and Philippe Vorst and Richard Abram, has more than 270 restaurants in the Netherlands and Germany and is known for American-style thick pizza slices, pastas and finger food, with dough baked locally in its own factory. Da Grasso, headquartered in Łódź, Poland, has been operating since 1996 and emphasizes high-quality dishes and customer relations. The European Pizza Company is owned by the Norwegian conglomerate Orkla. Its management team is led by CEO Tommi Tervanen, with Sybren Aaij as Chief Financial Officer, Anssi Koivula as Head of Sourcing, Anna Rahikainen as Head of Sustainability & Compliance, Jaap Wildeboer as Strategy & Performance Director, Alessio Riggi as Group Finance Controller, Valentin Lohff as Global ESG Manager and Teresa Vieira da Silva as Ethics & Compliance Manager. The board of directors is chaired by Audun Stensvold, with members Aaron Moore-Saxton, Belinda Gerdt, Linn Margrete Skogseid and Ole August Krutnes. The group emphasizes sustainability, ethics and compliance as part of its corporate identity, and in 2025 it appointed a dedicated Ethics and Compliance Manager to strengthen its ESG division and compliance structures.

History

The European Pizza Company (TEPC) was formed as a holding company to group leading local European pizza chains under a single franchise-based platform. According to the company, it brings together more than 90 years of combined experience in the pizza business. Its first three brands were Kotipizza (established 1987) in Finland, New York Pizza (established 1993) in the Netherlands and Germany, and Da Grasso (established 1996) in Poland. Kotipizza was founded in Finland in 1987 and grew into what the company describes as the largest pizza chain in the Nordics, with more than 300 restaurants and over 280 independent franchisees. It is known for sustainability, innovativeness, high quality and domestic ingredients. New York Pizza was founded in Amsterdam in 1993 by brothers Max and Philippe Vorst and Richard Abram, who were inspired by American-style thick and tasty pizza slices. The chain reached 100 restaurants by 2009 and today has more than 270 restaurants in the Netherlands and Germany, operated largely by independent franchisees. The dough for its pizza products is baked locally in its own factory. Da Grasso was established in 1996 and is headquartered in Łódź, Poland. The brand emphasizes high-quality dishes and customer relations. The European Pizza Company is owned by the Norwegian conglomerate Orkla. Under the TEPC holding company, the group operates more than 800 pizzerias across four markets, with consumer sales of €431 million and adjusted EBIT of €29 million. The company positions itself as a collection of sustainable local pizza brands and emphasizes differentiation, quality, localness, technology and positive societal and environmental impact. In 2025, TEPC continued to build out its ESG and compliance capabilities, appointing Teresa Vieira da Silva as Ethics and Compliance Manager, effective March 2025. CEO Tommi Tervanen described the appointment as helping build a long-lasting culture of integrity across the group's collection of local sustainable pizza brands.

  • 2025

    Teresa Vieira da Silva appointed Ethics and Compliance Manager, effective March 2025.

  • 2009

    New York Pizza reaches 100 restaurants.

  • 1996

    Da Grasso founded, headquartered in Łódź, Poland.

  • 1993

    New York Pizza founded in Amsterdam by Max and Philippe Vorst and Richard Abram.

  • 1987

    Kotipizza founded in Finland.

Products and positioning

Leading European collection of sustainable local pizza brands, operating through a franchise-based model in the pizza limited-service restaurant market.

  • Kotipizza

    Finnish pizza chain founded in 1987, the largest pizza chain in the Nordics with more than 300 restaurants and over 280 independent franchisees.

  • New York Pizza

    Dutch pizza chain founded in 1993 in Amsterdam, with more than 270 restaurants in the Netherlands and Germany, known for American-style thick pizza slices, pastas and finger food.

  • Da Grasso

    Polish pizza chain founded in 1996 and headquartered in Łódź, emphasizing high-quality dishes and customer relations.

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