The Diigitals
The Diigitals is a UK-based AI character and digital fashion studio behind Shudu, the world's first digital supermodel, creating virtual humans and licensed campaign content for global brands.
Last updated September 29, 2026
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Overview
The Diigitals is a British creative studio specialising in AI characters, virtual humans and digital fashion. Based in Weymouth, Dorset, and established in 2017, the company describes itself as the studio behind the first digital supermodel, Shudu, and positions its work at the intersection of AI, CGI, photography and storytelling. Its founding roster of characters — Shudu, Dagny and Koffi — is presented as "The Originals," a set of virtual identities that helped lay the foundation for a new era of virtual talent. The studio develops original AI characters with distinct identities, building long-term creative IP for brands and cultural moments. It partners with brands and agencies to produce licensed campaign content, placing its characters at the centre of global creative work, and it produces ongoing social and digital content to keep those characters visible and commercially active between campaigns. Its service range spans virtual influencer creation, brand characters, CGI models, digital personalities, custom digital twin development, biometric character creation, character development, social media content and long-term IP development. According to the company, its virtual humans have appeared in global campaigns for luxury fashion houses, beauty brands, automotive companies and editorial publications. Clients can cast from The Diigitals' existing roster of virtual talent or commission a bespoke character built from the ground up using biometric reference, creative direction and custom character development. The studio also markets production frameworks and educational products, including The Diigitals Prompt System – Starter Edition, a structured method for creating consistent, professional fashion imagery with AI, and The Beautifier, described as a process rather than a product for refining image-making. The Diigitals operates as a private limited company, The Diigitals Ltd, registered at Suite 3, St. Albans Chambers, 16a St. Alban Street, Weymouth DT4 8PY, United Kingdom. Its work sits within the broader rise of virtual influencers and digital humans in fashion, luxury, beauty, technology and entertainment, a field it helped pioneer through the creation of Shudu.
History
The Diigitals was established in 2017 in the United Kingdom as an AI character and digital fashion studio. Its founding work centred on Shudu, which the studio describes as the world's first digital supermodel. Shudu, together with the later characters Dagny and Koffi, forms what The Diigitals calls "The Originals" — a founding roster of virtual identities that the company says laid the foundation for a new era of virtual talent. From this base, The Diigitals expanded into a broader creative practice spanning virtual humans, digital fashion and AI-generated imagery. The studio states that since creating Shudu it has helped shape the evolution of virtual humans across fashion, luxury, beauty, technology and entertainment. Its services grew to include virtual influencer creation, brand characters, CGI models, digital personalities, custom digital twin development, biometric character creation, character development, social media content and long-term IP development. The company operates a dual model: clients can cast from The Diigitals' existing roster of virtual talent, or commission a bespoke character built from the ground up using biometric reference, creative direction and custom character development. Alongside campaign work, The Diigitals produces ongoing social and digital content to keep its characters visible and commercially active between campaigns, and it licenses campaign content to brands and agencies. More recently, The Diigitals has extended into production frameworks and educational products. It introduced The Diigitals Prompt System – Starter Edition, described as a structured method — not a list of generic prompts — for creating consistent, professional fashion imagery with AI, drawing on the same approach used to create luxury virtual models, editorial visuals and brand-safe digital campaigns. It has also announced The Beautifier, described as a process rather than a product, engineered to refine image-making at its source and distilling the methods behind high-end beauty campaigns into a system users can apply and adapt. The Diigitals is registered as The Diigitals Ltd at Suite 3, St. Albans Chambers, 16a St. Alban Street, Weymouth DT4 8PY, United Kingdom. It remains a private studio brand, with Cameron-James Wilson associated as founder and creative lead, and continues to position itself at the forefront of AI character creation and digital fashion.
- 2017
The Diigitals is established in the United Kingdom as an AI character and digital fashion studio.
Creation of Shudu, described by the studio as the world's first digital supermodel.
Expansion of the character roster with Dagny and Koffi, forming 'The Originals'.
Launch of The Diigitals Prompt System – Starter Edition, a structured framework for AI fashion imagery.
Announcement of The Beautifier, described as a process for refining image-making at its source.
Products and positioning
A creative AI studio building original AI characters and long-term creative IP, positioned as the originator of the first digital supermodel and a partner for brand-safe, fashion-grade virtual human campaigns.
Shudu
Described by The Diigitals as the world's first digital supermodel and the foundation of its character IP.
Dagny
One of The Diigitals' 'Originals', part of its evolving roster of virtual talent.
Koffi
One of The Diigitals' 'Originals', part of its evolving roster of virtual talent.
The Diigitals Prompt System – Starter Edition
A structured method for creating consistent, professional fashion imagery with AI, offered free.
The Beautifier
Described as a process rather than a product, distilling high-end beauty campaign methods into an applicable system; listed as coming soon.
Recent events
Tafi and The Diigitals announce partnership[4]
Reported:
Tafi announced an official partnership with The Diigitals to combine Tafi's Daz 3D technology with The Diigitals' digital modeling capabilities. The agreement could include future digital fashion collections, virtual fashion shows, a Diigitals avatar, and additional NFT launches.
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