The Designer Rooms
The Designer Rooms is a Scottish furniture and home-accessories retailer with a network of designer-focused showrooms and related in-house product ranges.
Last updated August 31, 2026
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Overview
The Designer Rooms is a Scottish furniture retailer specialising in contemporary and designer-oriented furnishings, home accessories and selected lifestyle products. It was established in 2010 by members of the Campbell family, including Ryan Campbell, in Ayr on Scotland’s west coast. The business began with a single showroom in Ayr and developed as a family-run retail operation serving customers seeking higher-end furniture and distinctive home interiors. Following its launch, the company expanded through Ayrshire, opening additional locations in Irvine and Kilmarnock before developing a broader Scottish showroom network. Its locations have included Ayr, Kilmarnock, Irvine, Wishaw, Glasgow, Uddingston, Livingston, Coatbridge and the Braehead area. The company’s retail model is based on showroom presentation: individual locations display curated furniture collections and home accessories, with each site arranged and merchandised to maintain a consistent visual standard while retaining its own mix of products. The business has stated that much of its stock is sourced internationally and that many items are not commonly available through other furniture retailers in the United Kingdom. The Designer Rooms’ offer extends beyond third-party furniture. During the early 2020s, the company developed Sensum Scents, an in-house home-fragrance range, and Campbell & Co, a label for homeware accessories. The showrooms use Persian Spice as a signature scent, manufactured by Sensum Scents. Sensum subsequently introduced reed diffusers for public sale, including premium versions in multiple sizes and fragrances. These own-label activities give the retailer additional points of differentiation beyond showroom furniture and support a broader home-lifestyle proposition. The company continued to invest and reorganise during a period of substantial pressure on physical retail. In October 2020, the Royal Bank of Scotland provided an £850,000 loan intended to help the business manage the effects of the COVID-19 pandemic on the retail sector. Reference material also reported projected or estimated turnover and operating income figures for the business, although those figures relate to particular periods and are not treated here as current financial results. The company’s later expansion included locations at Uddingston and Livingston and the development of a larger Kilmarnock site. In 2024, The Designer Rooms announced plans to consolidate its Irvine operation into Kilmarnock and acquired a former Poundstretcher unit on Fowlds Street. The premises were intended to become a much larger flagship showroom, with refurbishment and planning work preceding the move from the existing Campbell Street location. The new site was also used as a clearance outlet while stock was prepared for the transition. The business has also adjusted its estate in response to leases and changing retail requirements. The Irvine showroom closed in March 2024, the Wishaw showroom closed in July 2024, and the Silverburn Shopping Centre location in Glasgow closed at the end of December 2025 after its lease expired. A clearance outlet opened at Braehead, and a later clearance operation was established at Robroyston Retail Park in Glasgow. The company has described further development projects across its estate, including a bedroom-focused concept store at Braehead Retail Park. The Fowlds Street Kilmarnock flagship was reported as opening in May 2026, replacing the company’s earlier Kilmarnock showroom. The brand therefore combines regional physical retail, curated imported furniture, own-label fragrance and homeware, clearance channels, and concept-store experimentation within Scotland.
History
The Designer Rooms began in 2010 as a Campbell family furniture business in Ayr, South Ayrshire. Ryan Campbell is identified as the founder, while Caitlin, Siobhan, Ryan and Carly Campbell are associated with the family enterprise. The original showroom established the company’s core format: a physical retail environment displaying contemporary and designer-oriented furniture alongside home accessories. The business expanded first within Ayrshire, adding showrooms in Irvine and Kilmarnock, and then extended its presence across Scotland. Its later network included locations in Glasgow, Wishaw, Uddingston, Livingston, Coatbridge and the Braehead area. The company’s showrooms are designed by specialist teams and follow a common merchandising approach intended to preserve a recognisable brand standard. At the same time, each location presents its own collections, allowing the retailer to vary its product mix. The company has described its merchandise as internationally sourced, with many products unavailable through other United Kingdom furniture retailers. Physical expansion was accompanied by the development of related product labels. Sensum Scents was created as an in-house home-fragrance business, while Campbell & Co was used for homeware accessories. Persian Spice became the signature scent used across the showrooms. Sensum later moved into reed diffusers for public sale and launched a premium range in 2024 in three sizes and several fragrance variants. These activities broadened The Designer Rooms from a furniture retailer into a more complete home-interiors and lifestyle proposition. The COVID-19 pandemic created pressure for the company and the wider retail sector. In October 2020, the Royal Bank of Scotland supplied an £850,000 loan to help the business manage the pandemic’s effects. Reference material reported that the company was expected to generate substantial profit or turnover around 2019–2021, but these are historical estimates or period-specific figures rather than evidence of current performance. The company subsequently reshaped its store estate. It closed the Irvine showroom in March 2024 and the Wishaw showroom in July 2024. The Irvine operation was intended to be absorbed into a larger Kilmarnock facility. In early 2024, The Designer Rooms acquired a former Poundstretcher property on Fowlds Street in Kilmarnock and proposed a major refurbishment. Planning and development issues delayed the original target opening, while the premises were used for clearance activity as the business prepared to relocate from Campbell Street. In 2024, the company also announced The Bedrooms, a bedroom-focused concept store at Braehead Retail Park. Additional clearance operations formed part of the evolving estate, including a Braehead outlet and a Robroyston Retail Park outlet in Glasgow after the earlier Wishaw clearance operation closed. The Silverburn Shopping Centre showroom in Glasgow closed at the end of December 2025 when its lease expired. The company indicated that other projects were continuing despite that closure. The Fowlds Street Kilmarnock premises were reported as opening in May 2026 as the new flagship showroom. The resulting business model combines regional showrooms, large-format flagship retail, clearance outlets, concept stores and proprietary fragrance and homeware ranges.
- 2026
Fowlds Street Kilmarnock flagship reported open
[1]The new Kilmarnock flagship showroom is reported to open in May, replacing the company’s former Campbell Street store.
- 2025
Silverburn location closes
[1]The Glasgow showroom at Silverburn closes at the end of December after the lease with the landlord expires.
- 2024
Kilmarnock consolidation and flagship plans
[1]The Irvine showroom closes and the company advances plans to move into a substantially larger Fowlds Street premises in Kilmarnock.
- 2024
Sensum premium diffusers launch
[1]Sensum introduces premium reed diffusers in three sizes and multiple fragrance variants.
- 2020
Pandemic-support financing secured
[1]The Royal Bank of Scotland provides an £850,000 loan to help the retailer manage COVID-19-related retail disruption.
- 2019
Silverburn showroom opens
[1]The company opens a showroom at Silverburn Shopping Centre in Glasgow as part of its Scottish expansion.
- 2010
First showroom opens in Ayr
[1]The Campbell family establishes The Designer Rooms and opens the company’s first furniture showroom in Ayr, South Ayrshire.
Products and positioning
A Scottish, showroom-led furniture and home-lifestyle retailer positioned around distinctive contemporary furnishings, high-end presentation, internationally sourced products and selected own-label accessories and fragrances.
Furniture · 2010
Designer Rooms furniture collections
The retailer’s principal offer consists of contemporary and designer-oriented furniture displayed through showroom-led collections. Products span core rooms of the home, including living, dining and bedroom environments. Stock is sourced internationally, and the company presents much of its range as distinctive or not widely available through other UK furniture retailers.
Home fragrance
Sensum Scents
Sensum Scents is The Designer Rooms’ in-house home-fragrance range. It manufactures the Persian Spice scent used as the signature fragrance across the company’s showrooms and later expanded into products for direct customer purchase, including reed diffusers.
Home fragrance · 2024
Sensum premium reed diffusers
Introduced in 2024, the premium reed-diffuser range is offered in 150 ml, 500 ml and 1,000 ml formats. Listed fragrances include African Sunset, Brazilian Nights, Clear Water, Spa, Indian Summer and Signature Scent.
Home accessories
Campbell & Co
Campbell & Co is an associated in-house label used for homeware accessories sold through The Designer Rooms’ retail operation. The range supports the company’s broader positioning in coordinated home interiors rather than furniture alone.
Concept store · 2024
The Bedrooms
The Bedrooms is a bedroom-focused concept-store format announced for Braehead Retail Park. It represents an attempt to give a specific home category its own dedicated retail environment within the wider Designer Rooms network.
Brand decisions
2025
Silverburn lease-exit decisionStrategyBackground
The lease for the company’s Silverburn Shopping Centre showroom in Glasgow was due to expire.
Action taken
The Designer Rooms announced that the store would close at the end of December 2025 and promoted other projects and clearance locations.
Aftermath
The Silverburn showroom closed, while the company continued operating other Scottish sites and clearance outlets.
2024
Irvine-to-Kilmarnock consolidationStrategyBackground
The company sought to consolidate its Ayrshire operations and develop a larger Kilmarnock showroom.
Action taken
The Irvine showroom was closed and plans were advanced for relocation into a refurbished 36,000-square-foot Fowlds Street premises in Kilmarnock.
Aftermath
The Fowlds Street premises became the planned replacement and flagship site, although the opening was delayed by planning and refurbishment issues.
2024
Premium Sensum reed-diffuser launchProduct launchBackground
The company was expanding its own-label home-fragrance activity beyond showroom scenting.
Action taken
Sensum launched premium reed diffusers in three sizes and six named fragrance variants.
Aftermath
The products were made available through The Designer Rooms’ showrooms for public sale.
2024
The Bedrooms concept-store initiativeProduct launchBackground
The retailer was experimenting with more specialised showroom formats within its regional network.
Action taken
The company announced a dedicated bedroom concept store at Braehead Retail Park.
Aftermath
The initiative extended the brand’s showroom model into category-specific home retail.
2020
Pandemic-support borrowingOtherBackground
The COVID-19 pandemic created significant disruption for physical retailers in Scotland.
Action taken
The company secured an £850,000 loan from the Royal Bank of Scotland.
Aftermath
The financing was intended to support operations through the pandemic-related retail disruption.
Loan amount. £850,000 loan (October 2020)
Sources1 sources
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