The Cookware Company

The Cookware Company is a global cookware manufacturer best known as the company behind GreenPan, the brand that helped popularise PFAS-free ceramic non-stick cookware. According to its own product pages, GreenPan has been developing PFAS-free ceramic non-stick coatings since 2007, positioning itself as one of the first brands to bring this technology to home kitchens. The company operates internationally, with consumer-facing e-commerce and retail presence across Europe and beyond; the Belgian GreenPan web store (greenpan.be) is one of its regional storefronts. The company's product range spans frying pans, saucepans, casseroles, woks, roasting pans, multi-piece cookware sets, and small electrical kitchen appliances such as ice-cream makers and toasters. Flagship collections include Valencia Pro, Venice Pro, Barcelona, Padova Reserve, Premiere Pro, and Apex. The Apex hybrid range combines a three-layer stainless-steel body with the company's Thermolon 9G PFAS-free ceramic non-stick coating, reinforced with diamond and finished with an etched stainless-steel pattern for extra scratch resistance. Venice Pro uses hard-anodised aluminium with Magneto induction technology for use on all hob types. The Cookware Company markets its products around health and safety themes, emphasising that its cookware is "healthy & PFAS-free since day 1" and free from PFAS chemicals. Its e-commerce operations offer free shipping above certain order thresholds, extended return windows, and warranty support. The brand also runs promotional campaigns such as back-to-school discounts and outlet offers. As a corporate entity, The Cookware Company is described in public knowledge bases as a global cookware manufacturer. It is a private company and does not appear to be listed on a public stock exchange. Its headquarters are in Belgium, and its brands and products are sold through both its own online stores and third-party retailers internationally.

The Cookware Company is a global cookware manufacturer whose best-known brand, GreenPan, was established around 2007. According to GreenPan's own product pages, the brand was among the first to develop a PFAS-free ceramic-based non-stick coating, and it states that it has been reshaping how people cook at home since 2007. This places the company's origins in the mid-2000s wave of consumer concern about per- and polyfluoroalkyl substances (PFAS) used in conventional PTFE non-stick coatings. GreenPan's core innovation is its Thermolon ceramic non-stick technology, which the company markets as free from PFAS. Over time the technology has been iterated; the Apex hybrid collection features Thermolon 9G, described as GreenPan's most advanced PFAS-free ceramic non-stick coating, reinforced with diamond and combined with a three-layer stainless-steel body and an etched stainless-steel pattern for enhanced scratch resistance. Other collections, such as Venice Pro, use hard-anodised aluminium with Magneto induction technology for compatibility with all hob types. The company has expanded its range beyond basic frying pans into full cookware sets, speciality items such as casseroles and woks, and small electrical kitchen appliances including ice-cream makers and toasters. It sells through its own regional e-commerce sites, such as greenpan.be for Belgium, as well as through retail partners internationally. Marketing emphasises health, safety, and sustainability themes, with recurring campaigns such as back-to-school promotions and outlet discounts. As of the available evidence, The Cookware Company is described as a global cookware manufacturer. It is a private company headquartered in Belgium. Detailed corporate history, ownership structure, and financial information are not provided in the supplied sources.

• 2007

  GreenPan brand established, pioneering PFAS-free ceramic non-stick cookware.

• Launch of Thermolon ceramic non-stick technology.

• Introduction of Apex hybrid collection with Thermolon 9G coating.

• Expansion into small electrical kitchen appliances such as ice-cream makers and toasters.

Health-focused, PFAS-free ceramic non-stick cookware positioned as a safe and innovative alternative to traditional non-stick coatings.

• Valencia Pro collection

  Iconic cookware collection, available in multiple colours and sets.

• Venice Pro collection

  Hard-anodised aluminium cookware with Magneto induction technology.

• Apex hybrid collection

  Three-layer stainless steel body with Thermolon 9G PFAS-free ceramic non-stick coating.

• Barcelona casserole

  Casserole with lid, 30 cm.

• Padova Reserve collection

  Stainless steel cookware set.

• Premiere Pro collection

  Premium 17-piece cookware set.

• Ice-cream maker

  Quick ice-cream machine with free recipe book.

• Mauviel toaster

  Two-slice toaster with PFAS-free non-stick coating.

1. 1Uitvinders van gezonde PFAS vrije potten en pannen | Greenpan BE – GreenPan BEgreenpan.be
2. 2Mauviel Toaster – GreenPan BEgreenpan.be
3. 3Apex hybride 5-delige set – GreenPan BEgreenpan.be
4. 4GreenPan Venice Pro Chef's Pan 20cm grijs Venice Pro – GreenPan BEgreenpan.be
5. 5The Cookware Companywikidata.org