The Brand Power Company
An American marketing company originally founded in 1988 as Buchanan Group in Melbourne, Australia.
Last updated September 1, 2026
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Overview
The Brand Power Company is an American marketing company. It was originally founded in 1988 as Buchanan Group in Melbourne, Australia, conceived as an ad agency with unique intellectual property in the form of TV commercial mastheads. The company provides brands with a Third-Party voice to enable predictable, measurable immediate sales by educating consumers on rational product features and benefits.
History
The Brand Power Company was originally founded in 1988 as Buchanan Group in Melbourne, Australia. It was conceived as an ad agency with unique intellectual property in the form of TV commercial mastheads. The promise was simple – provide brands with a Third-Party voice to enable predictable, measurable immediate sales by educating consumers on the rational product features and benefits.
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