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The Brand Identity

A curated archive and publication covering graphic and brand design work and the companies behind it.

Last updated September 11, 2026

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Overview

The Brand Identity describes itself as a highly curated archive of creative work and the companies behind it, creating case studies and interviews on the projects, process and people shaping brands. It states that since 2015 it has defined what's remembered in graphic and brand design, with curated content seen and shared 20 million times per month by a global audience. It also operates a store offering templates, workbooks and guides.

History

The Brand Identity states that since 2015 it has defined what's remembered in graphic and brand design. It describes itself as a highly curated archive of creative work and the companies behind it, creating case studies and interviews on the projects, process and people shaping brands, from emerging names to global icons.

Products and positioning

A highly curated archive of the Greatest™ creative work and the companies behind it, connecting the world's best design with the audience that values it most.

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