The Blue Algorithm

The Blue Algorithm is an American creative studio and independent record label founded by Melissa Geurts. Described as "a home for feeling-driven work across writing, sound, story, and AI," the studio operates at the intersection of emotional technology, storytelling, and music. Its output spans a Substack newsletter, an electronic music practice under Geurts's own name, a podcast, a book project, and software tools designed to help people understand and process emotions. The studio's product ecosystem includes The Feelings Library, an emotional intelligence platform for mobile and web; the Ethical Integrity Index (EII), a certification standard for ethical digital products; Stillware, a set of "soft systems for hard feelings"; and the Audio Spells podcast, which features short audio essays about feelings and patterns. The Blue Algorithm also sells apparel, such as the "In Orbit Don't Follow Me I'm Spiraling" hat, and publishes The Book of Emotional Species, a poetic field guide mapping emotions as creatures and ecosystems. Melissa Geurts serves as the founder and creative lead. By day, she is Group Executive Creative Director at Good Housekeeping, where she has spent over 11 years leading creative strategy across print, digital, video, and social. Her background includes 17 years in magazine publishing, with prior roles at Chatelaine and Style at Home. As a musician, she releases glitch-pop and ambient electronic music under her own name. The Blue Algorithm is based in the United States and operates primarily online, with a global reach through its digital products and Substack. It is an independent, privately held entity with no parent company. The studio's positioning centers on emotional intelligence, ethical technology, and creative expression, targeting "late-night thinkers, digital ghosts, and people who feel too much."

The Blue Algorithm was founded by Melissa Geurts as a creative space that moves between storytelling, sound, software, and emotional technology. Geurts, who has spent over 11 years as Group Executive Creative Director at Good Housekeeping and has 17 years of experience in magazine publishing, launched the studio to house her diverse creative and technical projects. The studio's early output includes the Emotional Integrity Index (EII), a certification for ethical digital products; Stillware, a set of tools for emotional data; the Audio Spells podcast; and a Substack newsletter for longform writing. The Blue Algorithm also functions as an independent record label, releasing Geurts's electronic music under her own name. The studio continues to develop new projects, with a focus on emotional intelligence and human-centered technology.

A creative studio and independent record label for feeling-driven work, blending emotional technology, storytelling, and sound.

• The Feelings Library

  A mobile and web tool designed to help people map, track, and process emotions.

• Ethical Integrity Index (EII)

  Certification for ethical digital products; measures how safely and honestly digital experiences treat their users, evaluating consent, autonomy, attention, and emotional wellbeing.

• Stillware

  Soft systems for hard feelings; emotional data, designed human.

• Audio Spells Podcast

  Confessions from a confused nervous system; short audio essays about feelings, patterns, and the space between knowing and doing.

• The Book of Emotional Species

  A poetic, nonlinear book mapping emotions as creatures, elements, and ecosystems.

1. 1The Blue Algorithm | Art with a nervous system.thebluealgorithm.com
2. 2The Blue Algorithm | Art with a nervous system. (About)thebluealgorithm.com
3. 3The Blue Algorithm - Wikidatawikidata.org