The Bed Store
A South African bed shop chain retailing beds, mattresses and bed sets, trading online as Mojo Beds.
Last updated September 27, 2026
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Overview
The Bed Store is a South African bed shop chain that retails beds, mattresses and complete bed sets. It is described in public data as a bed shop chain in South Africa, and its online storefront operates under the Mojo Beds name at mojobeds.co.za, while the group's own domain is thebedstore.co.za. The retailer positions itself as a specialist destination for sleep products, offering a curated range of well-known bed and mattress brands alongside its own labels. The assortment spans single, three-quarter, double, queen, king and super king sizes, in both standard and extra length, and covers comfort types from extra firm through medium to plush. The store carries internationally recognised brands such as Sealy, Dunlopillo and Restonic, alongside South African names including Henwood and its own Forty Winks and Dream Nights lines. This mix of global and local brands allows The Bed Store to serve budget-conscious shoppers as well as customers seeking premium sleep systems. Commercially, the retailer emphasises value and accessibility. Its online catalogue highlights promotional pricing, interest-free credit options and delivery services, with free or express delivery available in Gauteng and KZN. Financing is offered through store credit arrangements, including a TFG Money account option that allows payment over up to 24 months. This combination of brand breadth, promotional pricing and flexible payment reflects a mass-market, value-oriented positioning within South African specialty retail. The Bed Store's online presence is built around shop-by-size, shop-by-brand and shop-by-price navigation, making it easy for customers to filter by dimensions, comfort preference and budget. Its brand pages provide detailed product listings with delivery lead times, reinforcing a practical, service-led retail model. As a bed shop chain, it competes in the South African bedding retail sector, where brand trust, in-store experience and credit availability are key purchase drivers.
History
The Bed Store is a South African bed shop chain. Public data describes it simply as a bed shop chain in South Africa, and its commercial identity is closely tied to its online storefront, Mojo Beds, which operates at mojobeds.co.za. The group's own domain, thebedstore.co.za, serves as the corporate web address. The retailer built its business around multi-brand bedding retail, assembling a portfolio that spans globally recognised mattress brands and South African manufacturers. Its brand pages highlight Sealy, described as South Africa's most well-known bed brand and a pioneer of Posturepedic technology; Dunlopillo, noted for 90 years of innovation and foam products with antifungal and antibacterial properties; Restonic, a family-owned business making beds since 1938; and Henwood, a proudly South African bedding manufacturer known for quality fabrics and durability. Alongside these, The Bed Store carries its own labels, Forty Winks and Dream Nights, which are designed and manufactured by Mojo Beds and positioned as value-focused options, including what the retailer calls the best valued pocket spring mattress in South Africa. Over time, the retailer's online catalogue has developed into a structured e-commerce experience organised by size, brand and price. Product listings show a wide range of bed sets and mattresses, from entry-level promotional models to premium lines, with delivery lead times and promotional pricing displayed. The store offers standard and extra length options across single, three-quarter, double, queen, king and super king sizes, and categorises comfort as extra firm, medium or plush. Financially, The Bed Store has emphasised accessible payment methods. Its website promotes interest-free credit for six months and payment over up to 24 months via a TFG Money account, alongside express and free delivery in Gauteng and KZN. This approach reflects the importance of credit and delivery logistics in South African bedding retail, where customers often make considered purchases and value flexible financing. While the exact founding date and ownership structure of The Bed Store are not established in the available evidence, its operating model as a bed shop chain with a strong online presence is clear. The retailer continues to trade as a specialist destination for beds and mattresses, leveraging both international brand equity and locally manufactured value lines to serve a broad South African customer base.
Products and positioning
Value-oriented specialty bed retailer offering a broad mix of international and South African bed brands with promotional pricing and credit options.
Sealy Cambria Firm Mattress
Firm mattress from Sealy, available in multiple sizes.
Sealy Tranquil Extra Firm Mattress
Extra firm mattress from Sealy's Tranquil range.
Dunlopillo Coolturn Medium Bed Set
Medium comfort bed set from Dunlopillo.
Restonic Valora PillowTop Medium Bed Set
Pillow-top medium bed set from Restonic.
Forty Winks SleepTribe Bestie Firm Queen Bed Set
Firm queen bed set from the Forty Winks SleepTribe range.
Dream Nights Limited Edition Firm Queen Bed Set
Limited edition firm queen bed set from Dream Nights.
Henwood Luxury Medium Mattress
Medium comfort mattress from Henwood's Luxury range.
Henwood Grandeur Medium Mattress
Medium comfort mattress from Henwood's Grandeur range.
Sources5 sources
- 1Beds for Sale | Bed and Mattress Specialists | Mojo Bedsmojobeds.co.za
- 2Bed Brands | Shop Affordable Mattress Brands | Mojo Bedsmojobeds.co.za
- 3Sealy beds for sale | Shop Sealy Beds | Mojo Bedsmojobeds.co.za
- 4Henwood beds for sale | Shop for henwood beds | Mojo Bedsmojobeds.co.za
- 5The Bed Storewikidata.org
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