The Attitude Advantage Program

The Attitude Advantage Program (TAAP) is a United States-based teen life coaching and youth development program founded by Jesse LeBeau. It describes itself as a comprehensive approach to helping teenagers build confidence, grit, and resilience, combining live motivational speaking events, original content and curriculum, and structured one-on-one coaching. The program serves youth across the United States and abroad, and is positioned as a proven support system for teens and the parents who care about them. The core offering is the Teen Coaching Program, a 1-on-1 teen life coaching service with weekly support and accountability. It is designed for families seeking structured, results-driven support, and is marketed to parents who feel their teen is capable of more but is hard to reach. The program emphasizes building confidence without arrogance, accountability without punishment, and support without enabling. Separate tracks exist for teen boys and teen girls, alongside a School Program and a range of digital resources. Beyond coaching, TAAP provides a library of resources including 'A Roadmap To Teen Success!', a Parent Masterclass titled '5 Shifts', an 'I Need New Friends' Starter Pack, a Guide To Teen Social Media Usage, and a Cell Phone Contract for Teens. A 60-second Parent Assessment helps families determine whether coaching is the right next step. The program also features testimonials from public figures such as actress Heidi Klum, NBA player Allen Iverson, and former Alaska Governor Bill Walker. TAAP is closely tied to the personal brand of its founder, Jesse LeBeau, a nationally recognized youth motivational speaker, teen life coach, and best-selling author. LeBeau is also known as a basketball trick artist featured on TV, film, and international tours, and his underdog story underpins the program's messaging. In 2017 he started The Attitude Is Everything, which evolved into The Attitude Advantage Program. His reality series 'TEAM UP' follows his work with youth around the country. The program operates as a private entity owned by LeBeau, with no public listing.

The Attitude Advantage Program (TAAP) was founded by Jesse LeBeau, a youth motivational speaker, teen life coach, and best-selling author. According to the program's official materials, LeBeau started 'The Attitude Is Everything' in 2017, which later developed into The Attitude Advantage Program. LeBeau's background includes a career as a basketball trick artist featured on TV, film, and international tours, and his underdog story became central to the program's messaging. For more than a decade, LeBeau has worked with teens, parents, schools, and organizations across the United States and internationally. Through live speaking events, school assemblies, books, digital media, and structured coaching programs, he has reached millions of teens. This work formed the foundation for TAAP, which was created to provide a more structured, ongoing support system beyond one-time speaking engagements. The program grew to include a core Teen Coaching Program offering 1-on-1 coaching with weekly support, separate tracks for teen boys and teen girls, a School Program, and a suite of digital resources for parents and teens. These resources include 'A Roadmap To Teen Success!', a Parent Masterclass titled '5 Shifts', an 'I Need New Friends' Starter Pack, a Guide To Teen Social Media Usage, and a Cell Phone Contract for Teens. A 60-second Parent Assessment was introduced to help families determine whether coaching is appropriate. TAAP has been endorsed by public figures including actress Heidi Klum, NBA player Allen Iverson, and former Alaska Governor Bill Walker, whose testimonials appear on the program's website. LeBeau's reality series 'TEAM UP' further extended the program's reach by following his work with youth around the country. The program continues to operate as a private entity owned by LeBeau, serving families in the United States and abroad.

• 2017

  Jesse LeBeau starts 'The Attitude Is Everything', which later becomes The Attitude Advantage Program.

• Launch of the core Teen Coaching Program with 1-on-1 coaching and weekly support.

• Introduction of the School Program and digital resources including the Parent Masterclass and Parent Assessment.

A proven support system for teens and the parents who care about them, offering structured, results-driven teen life coaching focused on confidence, grit, and real-life skills.

• Teen Coaching Program

  Core 1-on-1 teen life coaching program with weekly support and accountability, designed to build confidence, grit, and resilience.

• Teen Boy Life Coaching

  Coaching track tailored for teen boys.

• Teen Girl Life Coaching

  Coaching track tailored for teen girls.

• School Program

  Program offering live motivational speaking events and curriculum for schools.

• Parent Masterclass: 5 Shifts

  A masterclass resource for parents.

• A Roadmap To Teen Success!

  A digital resource guide for teen success.

• 'I Need New Friends' Starter Pack

  A starter pack resource addressing teen social challenges.

• Guide To Teen Social Media Usage

  A guide for parents on teen social media usage.

• Cell Phone Contract for Teens

  A contract template for families to manage teen cell phone use.

1. 1Life Coach for Teens | 1-on-1 Teen Coaching Programtheattitudeadvantage.com
2. 2About Us - theattitudeadvantage.comtheattitudeadvantage.com
3. 3Teen Life Coaching Program | Build Confidence & Resiliencetheattitudeadvantage.com
4. 4Jesse LeBeau | Life Coach For Teens & Youth Thought Leadertheattitudeadvantage.com
5. 5The Attitude Advantage Program - Wikidatawikidata.org