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Texas Book Festival

A free annual literary festival in downtown Austin that connects readers and authors while supporting literacy programs and Texas public libraries.

Last updated August 26, 2026

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Overview

The Texas Book Festival is a free annual book festival held in downtown Austin, Texas, and one of the largest and most highly regarded literary festivals in the United States. The event is organized by a 501(c)(3) nonprofit organization whose broader mission is to encourage a love of reading among Texans of all ages and to connect authors and readers through programs centered on literacy, ideas, and imagination. The festival was established in 1995 by Laura Bush, then First Lady of Texas, and Mary Margaret Farabee, the wife of former Texas State Senator Ray Farabee. Robert S. Martin, then director and librarian of the Texas State Library and Archives Commission, also provided important early support. The organizers intended the event to promote reading, honor Texas writers, and raise awareness and support for the state's public library system. The first festival was held at the Texas State Capitol in November 1996. The event has developed into a large, public-facing literary gathering held each fall, generally in October or November. Its programming serves both children and adults and includes author talks, panel discussions, readings, book sales, signing opportunities, and educational activities. The festival has expanded from its Texas-focused origins to present nationally and internationally recognized writers alongside emerging authors, illustrators, journalists, public figures, and literary performers. In a typical year, the two-day event presents approximately 250 to 300 authors and attracts more than 40,000 attendees. Since its inception, the festival has hosted more than 2,000 authors. The annual event is only one part of the organization’s work. Its year-round activities include grants for public libraries throughout Texas and outreach programs that bring authors and books to children in underserved communities. Reading Rock Stars and Real Reads provide author visits and book donations to Title I schools. According to the supplied reference material, those programs have delivered more than 166,000 books to students and supported more than 757 author visits since their launch. The organization also uses proceeds from its First Edition Literary Gala to help fund school visits, library grants, and the free public festival. A recurring distinction associated with the festival is the Texas Writer Award, formerly called the Bookend Award. It recognizes a Texas writer for an outstanding contribution to Texas literature and is presented during a special festival session. Recipients have included Lawrence Wright, Sandra Cisneros, Dan Rather, Tim O'Brien, Attica Locke, Elizabeth McCracken, Don Tate, Rick Riordan, Stephen Harrigan, and Elizabeth Crook. The festival adapted its format during the COVID-19 pandemic. The 2020 edition was conducted online, while the 2021 edition used a hybrid model combining digital programming with limited in-person participation. A fully in-person festival returned in 2022. The 2023 edition set a reported record with 330 authors and expanded Spanish-language programming. The festival remains known for combining a prominent author lineup with free public access and an education-focused nonprofit mission.

History

The Texas Book Festival originated in 1995 as a Texas literary initiative associated with Laura Bush, then First Lady of Texas, and Mary Margaret Farabee, whose husband Ray Farabee was a former Texas state senator. Robert S. Martin, director and librarian of the Texas State Library and Archives Commission, was an important institutional supporter during the organization’s formation. The founders sought to promote reading, celebrate Texas authors, and benefit the state’s public library system. The first festival took place at the Texas State Capitol in November 1996. From that initial gathering, the event grew into a major annual literary festival in downtown Austin. Its programming broadened beyond Texas writers to include nationally prominent novelists, nonfiction authors, poets, journalists, illustrators, public intellectuals, and public figures. The festival’s free admission model helped establish it as a large civic and cultural event rather than a ticketed conference. Over time, it came to serve children and adults through author presentations, panels, readings, book signings, educational activities, and opportunities to purchase books. The organization’s growth also brought a year-round public-service dimension. In addition to organizing the annual festival, the Texas Book Festival developed programs supporting public libraries and literacy in schools. Reading Rock Stars and Real Reads connect authors with students in Title I schools and provide books for children who may have limited access to literary resources. The organization has reported more than 166,000 books donated and more than 757 author visits delivered through these initiatives since their inception. Library grants extend the organization’s educational and cultural impact across Texas beyond the Austin festival site. Fundraising became another central part of the operating model. The First Edition Literary Gala, traditionally held on the Friday before the festival weekend, functions as a principal annual fundraiser. Its proceeds support school author visits, book distribution, grants to Texas public libraries, and the continued presentation of a free fall festival. The gala has attracted authors, civic leaders, cultural supporters, and literary patrons, and has featured speakers including Sandra Cisneros, Dan Rather, Jacqueline Woodson, Abraham Verghese, Ann Patchett, Laura Bush, Margaret Atwood, Celeste Ng, and James McBride. The Texas Writer Award, previously known as the Bookend Award, became a recurring recognition for a Texas writer whose work has made an important contribution to Texas literature. Award recipients have included Lawrence Wright, Sandra Cisneros, Dan Rather, Tim O'Brien, Attica Locke, Elizabeth McCracken, Don Tate, Rick Riordan, Stephen Harrigan, and Elizabeth Crook. The recipient is recognized through a special festival session. By the 2010s and early 2020s, the festival generally presented roughly 250 to 300 authors and attracted more than 40,000 visitors. Its speaker roster included major award winners and bestselling writers such as Margaret Atwood, Colson Whitehead, Tom Hanks, Sonia Sotomayor, Amor Towles, Roxane Gay, Stacey Abrams, John Grisham, Susan Orlean, Ann Patchett, and Walter Isaacson. The organization changed its delivery model during the COVID-19 pandemic: the 2020 festival was online, the 2021 edition was hybrid, and a fully in-person format returned in 2022. The 2023 festival represented another expansion, with a reported record 330 authors and a larger Spanish-language component. The event’s continuing identity rests on the combination of free public access, a high-profile author program, Texas literary recognition, and nonprofit literacy work delivered throughout the year.

  • 2023

    Record author lineup and expanded Spanish programming

    [1]

    The festival presented 330 authors, described as a record, and expanded its Spanish-language programming.

  • 2022

    Full in-person format resumes

    [1]

    The festival returned to a fully in-person event after pandemic-era format changes.

  • 2021

    Hybrid festival edition

    [1]

    The festival combined virtual programming with limited in-person events.

  • 2020

    Online festival edition

    [1]

    The festival moved online because of the COVID-19 pandemic.

  • 1996

    First festival held at the Texas State Capitol

    [1]

    The inaugural Texas Book Festival took place in November at the Texas State Capitol in Austin.

  • 1995

    Festival established

    [1]

    Laura Bush and Mary Margaret Farabee established the Texas Book Festival with support from Robert S. Martin of the Texas State Library and Archives Commission.

Products and positioning

A free, large-scale literary festival that combines access to nationally recognized authors with year-round literacy outreach, support for Texas public libraries, and programming for children and adults.

  • Literary festival · 1996

    Annual Texas Book Festival

    The organization’s flagship free public event takes place each fall in downtown Austin. Over two days, it presents author talks, panels, readings, discussions, signings, children's activities, and bookselling. The program typically includes hundreds of authors and serves both general readers and families.

  • School literacy outreach

    Reading Rock Stars

    Reading Rock Stars brings authors and illustrators to Title I schools for direct engagement with students. The program combines author visits with book distribution, using encounters with working writers to encourage reading and strengthen children's access to books.

  • School literacy outreach

    Real Reads

    Real Reads is a year-round outreach program that supports students in Title I schools through author visits and donated books. It extends the festival’s literacy mission beyond the annual Austin event and focuses on communities with fewer educational resources.

  • Literary award

    Texas Writer Award

    The Texas Writer Award, formerly called the Bookend Award, recognizes a Texas writer for an outstanding contribution to Texas literature. The recipient is honored through a dedicated session during the festival.

  • Fundraising event

    First Edition Literary Gala

    Traditionally held immediately before festival weekend, the First Edition Literary Gala is the organization’s principal annual fundraising event. It brings together authors, civic figures, cultural supporters, and donors, with proceeds helping finance the free festival, library grants, and school literacy programs.

Brand decisions

  • 2021

    Adopt a hybrid festival formatStrategy

    Background

    The festival sought to resume physical programming while continuing to accommodate pandemic-related restrictions and online participation.

    Action taken

    The 2021 edition combined limited in-person events with online programming.

    Aftermath

    A fully in-person festival returned the following year.

  • 2020

    Move the annual festival onlineStrategy

    Background

    The COVID-19 pandemic made the normal large in-person gathering impractical.

    Action taken

    The organization delivered the 2020 festival through an online format.

    Aftermath

    The change was followed by a hybrid edition in 2021 and a full return to in-person programming in 2022.

Sources2 sources

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