TESCOM

TESCOM is the consumer-facing brand of Tescom Denki Co., Ltd., a Japanese developer and manufacturer of beauty, hair-care, and small household appliances. The company traces its origins to Tokyo Electric Sales Company, established in 1965 by Mikio Kusuno. Its official history describes a long-running mission of turning ideas that help people create beauty into practical products, while developing appliances from the perspective of customers. The brand’s range spans several areas. Beauty products include hair dryers, hair irons, hot-air brushes, hair clippers, and other beauty-care appliances. Kitchen products include ovens and toasters, soup makers, low-temperature cookers, mixers and blenders, food processors, hand blenders, hand mixers, electric grills, coffee grinders, sake warmers, and electric kettles. TESCOM also offers living and pet-related products, including lint removers and grooming trimmers. Related hair-care brands featured by the company include Nobby by TESCOM, elims me, Speedom, and Nobby, the latter described as a professional-use brand. TESCOM serves both household consumers and professional users. The company’s stated approach emphasizes product development, manufacturing, inspection, repair, and customer service, with its Matsumoto factory in Nagano Prefecture supporting domestic and overseas products. The company says it adapts product specifications to local requirements in overseas markets. Its history records manufacturing and business activity connected with China, Hong Kong, the Philippines, and South Korea; the South Korean subsidiary was closed in 2023. Tescom Denki’s current headquarters are in Chiyoda-ku, Tokyo, and the company operates its Matsumoto factory in Nagano. The official company profile names Junji Hada as representative director and president. TESCOM became part of the Elecom group in 2023. The official history also records the absorption of Tescom Link and TSC into Tescom Denki in 2023, followed by the absorption of Tescom Co., Ltd. in 2024. TESCOM remains an active brand, with the company continuing to announce and develop products across its beauty, kitchen, living, and pet categories.

TESCOM’s corporate history begins in 1965, when founder Mikio Kusuno established Tokyo Electric Sales Company in Ebisu-Minami, Shibuya, Tokyo. The company set up its own manufacturing plant in Matsumoto, Nagano, and launched its first hair dryer under the TESCOM brand. These early steps established two themes that continued through its later development: making consumer appliances in-house and building a product range around personal care. During the 1970s, the business underwent organizational changes, including the establishment of Tescom Denki Co., Ltd. and a change of company name to Tescom. The company also established Tescom Sangyo and introduced the “Oshare Curl” hot-air brush, which its official history identifies as the world’s first hot-air brush. In 1978, it launched Nobby, a professional hair-care brand. During the latter half of the decade, Tescom expanded its manufacturing and sales infrastructure, including a factory in Matsumoto and sales offices in Japan. In the 1980s, TESCOM extended beyond hair-care appliances into kitchen products, manufacturing and selling its first cooking appliance, an oven toaster. The company continued to mark anniversaries and relocate or expand its offices. In 1992, it developed and manufactured a hair dryer with negative-ion technology, which its history describes as an industry-leading development. It also began full-scale hair-dryer production in Shenzhen, China. The company’s overseas activity broadened in the 1990s and 2000s. It established a Hong Kong subsidiary, later known as Tescom Hong Kong, and moved its headquarters within Tokyo. The history records further company structuring and the establishment of Tescom Link in 2005. In 2010, Tescom, Tescom Link, and Tescom Hong Kong became subsidiaries of Tescom Denki. Product development continued with a 2013 launch that the company describes as the world’s first vacuum blender, the TMV1000. That year, Tescom Denki moved its manufacturing factory to a new site in Matsumoto. The company later established Tescom Korea and, in 2017, launched the CPN collagen-ion hair dryer, described in its history as the world’s first of its kind. It also built and began operating its first overseas-owned factory in the Philippines. In 2023, Tescom Denki became part of the Elecom group. That year, its Korean subsidiary closed, Tescom Link and TSC were absorbed into Tescom Denki, and the company moved its headquarters to Kudan-kita, Tokyo. Tescom Co., Ltd. was absorbed into Tescom Denki in 2024. The company moved its headquarters again in 2025, to Kanda-Surugadai, Tokyo, its current location. Today, the TESCOM brand covers beauty and hair-care appliances, kitchen appliances, living products, and pet grooming products, while the company continues to develop and manufacture products at its Matsumoto operation for domestic and overseas markets.

• 2025

  Headquarters moved to Kanda-Surugadai, Tokyo.

• 2024

  Tescom Co., Ltd. was absorbed into Tescom Denki.

• 2023

  Joined the Elecom group; closed Tescom Korea; absorbed Tescom Link and TSC; moved headquarters to Kudan-kita, Tokyo.

• 2017

  Launched the CPN collagen-ion hair dryer and began operations at its first overseas-owned factory in the Philippines.

• 2015

  Established Tescom Korea.

• 2013

  Launched the TMV1000 vacuum blender and moved the manufacturing factory to a new Matsumoto site.

• 2010

  Tescom, Tescom Link, and Tescom Hong Kong became subsidiaries of Tescom Denki.

• 2005

  Tescom Link was established.

• 1995

  Established a Hong Kong subsidiary.

• 1992

  Developed and manufactured a negative-ion hair dryer; began full-scale hair-dryer production in Shenzhen, China.

• 1980

  TESCOM manufactured and sold its first cooking appliance, an oven toaster.

• 1978

  Nobby professional hair-care brand launched.

• 1970

  Tescom Denki was established, and the company introduced its “Oshare Curl” hot-air brush.

• 1965

  Tokyo Electric Sales Company founded by Mikio Kusuno; TESCOM’s origins and its Matsumoto manufacturing operation begin.

A Japanese appliance brand focused on practical beauty and hair-care products, professional and home-use styling tools, and small kitchen appliances. The company emphasizes customer-oriented development, manufacturing quality, and adapting products to local market needs.

• TESCOM hair dryers

  Hair dryers are a core product category, with models and related technologies announced for consumer hair-care use.

• Hair irons and hot-air brushes

  Styling appliances form part of the brand’s beauty range; the company history records the launch of the “Oshare Curl” hot-air brush.

• Nobby professional hair-care products

  Nobby is identified by TESCOM as a professional-use brand.

• Kitchen appliances

  The range includes ovens and toasters, soup makers, low-temperature cookers, mixers, food processors, hand blenders, hand mixers, grills, coffee grinders, sake warmers, and kettles.

• Living and pet-care appliances

  The official site lists lint removers and pet grooming trimmers.

1. 1TESCOM official websitetescom-japan.co.jp
2. 2Tescom Denki company historytescom-japan.co.jp
3. 3Tescom Denki company profiletescom-japan.co.jp
4. 4Tescom Denki Matsumoto factory manufacturingtescom-japan.co.jp