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Tenpercent Coffee

Tenpercent Coffee is a South Korean coffeehouse franchise that believes the depth of a single cup can enrich an entire day.

Last updated September 2, 2026

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Overview

Tenpercent Coffee is a South Korean coffeehouse franchise. The brand states that it uses top 10% specialty coffee beans and baristas' care to provide good coffee at a reasonable price. It offers signature drinks such as Signature Latte, Ten Latte, Salted Milk Caramel, Dirty Peanut Latte, Einspänner, and Real Choco Latte.

History

Tenpercent Coffee is a South Korean coffeehouse franchise. The brand states that it started with a question: whether it could provide better beans and more delicious coffee than famous overseas or large corporate coffee brands at a reasonable price every day. It focuses on the essence of coffee: ingredients and baristas' care. It uses top 10% specialty beans selected from various origins, blends them, and roasts them. It also offers decaffeinated coffee using eco-friendly Swiss Water or Mountain Water processes.

Products and positioning

  • Signature Latte

    A signature latte with deep and smooth flavor unique to Tenpercent.

  • Ten Latte

    A deep and rich coffee with Tenpercent's smooth cream.

  • Salted Milk Caramel

    A sweet and salty coffee with handmade caramel sauce and wine salt.

  • Dirty Peanut Latte

    A balanced coffee with dark espresso, savory nutty cream, and almonds.

  • Einspänner

    Tenpercent's first signature with sweet cream on top of strong coffee.

  • Real Choco Latte

    A richer chocolate latte with melted Belgian chocolate and cream cheese foam.

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