Ten Square Games

Ten Square Games is a Polish mobile-game development company headquartered in Wrocław. It specializes in hobby and simulation games designed for long-term engagement, recurring content updates, competitive events, and in-app purchases. The company is particularly associated with fishing and hunting titles, although its portfolio has also expanded into flight simulation and other mobile entertainment categories. The company was established in 2011 by Maciej Popowicz and Arkadiusz Pernal, who had previously been involved in the creation of the Polish social-networking service nasza-klasa.pl. The name Ten Square Games refers to the small, approximately 10-square-metre apartment in which the business was started. Its early development work established a focus on browser and mobile games, with the company seeking to serve international audiences rather than relying solely on the Polish market. Ten Square Games achieved an early international breakthrough with Let's Fish. First released for desktop in 2012 and later brought to mobile devices in 2014, the game combines location-based fishing environments, a large selection of fish species, tournaments, and competitive events. The title helped demonstrate the company's ability to build a globally distributed hobby game around a relatively focused activity. In 2017, the company released Fishing Clash, which became its best-known and best-selling game. Fishing Clash combines a fishing simulator with competitive sports-game mechanics, allowing players to visit real-world-inspired locations, collect and catch different species, participate in contests, and compete through rankings. The portfolio was broadened in the same period with Wild Hunt, an action-oriented hunting game using realistic environments across different regions. Hunting Clash followed in 2020 and developed the hunting-simulation concept through location progression, species collection, competitions, and live-service content. The company has also operated or published other games and, according to the cited reference material, has released more than 200 titles since 2011. Ten Square Games uses a free-to-play distribution model in which games are generally available without an upfront purchase while revenue is generated mainly through micropayments and in-app purchases. The model depends on user acquisition, player retention, regular feature and content releases, competitive systems, and monetization of optional virtual items or advantages. In 2020, approximately 96 percent of the company's sales was attributed to micropayments, while its bookings were geographically distributed across North America, Europe, Asia, and other markets. Fishing Clash was reported as the central commercial asset of the portfolio and was also licensed for publication in China. The company became a public company in 2018 when its shares began trading on the Warsaw Stock Exchange. In 2020, it announced a strategy combining organic growth of its Wrocław hub with the establishment or development of studios in additional locations and possible acquisitions of studios or development teams. This internationalization was reflected in its locations in Warsaw, Berlin, Bucharest, and Verona. Ten Square Games acquired a minority stake in Polish developer Gamesture in 2022 and entered the mobile flight-simulation segment through the acquisition of Italian developer RORTOS in 2021. Leadership changed in April 2023, when Andrzej Ilczuk became chief executive officer, replacing Maciej Zużałek. The company remains an active international mobile-game publisher and developer. The cited reference describes a workforce of more than 320 people and a player base exceeding 21 million active players, although those figures are time-dependent and may change.

Ten Square Games was founded in 2011 in Wrocław by Maciej Popowicz and Arkadiusz Pernal. The founders had previously launched nasza-klasa.pl, a Polish social-networking service. The company's name alludes to the approximately 10-square-metre apartment where the early business was established. From the beginning, the company pursued games that could reach users beyond Poland through browser and mobile distribution. Its early international success came from Let's Fish. The game was released for desktop in 2012 and adapted for mobile devices in 2014. It offered players fishing locations modeled on destinations around the world, a broad range of fish species, and competitive formats including tournaments and championships. The title established several characteristics that later became important to the company: a recognizable hobby theme, progression through new locations and equipment, repeated engagement, and monetization through optional in-game purchases. In 2017, Ten Square Games released Fishing Clash. Combining elements of a fishing simulator, outdoor game, and competitive sports title, it allowed players to fish in different locations, pursue species-specific objectives, and compete for rankings. Fishing Clash became the company's most commercially important game. The cited reference reports EUR 126 million in sales in 2020 and states that the title ranked among the highest-grossing games on Google Play. In 2021, Ten Square Games obtained a license to publish the game in China. The company expanded its portfolio with Wild Hunt in 2017. This action game used realistic hunting environments distributed across different continents and gave players a hunting-focused alternative to the company's fishing products. Hunting Clash, released in 2020, developed the same broad theme in a dedicated hunting-simulation format. The title later entered the top 250 grossing games on Google Play in the United States, according to the cited reference. Ten Square Games became a public company in 2018, when its shares began trading on the Warsaw Stock Exchange under the ticker TEN. The reference reports an initial capitalization of PLN 335 million. The company's market capitalization increased substantially during the following period, reaching more than PLN 4 billion in June 2020, before falling to approximately PLN 1.7 billion at the end of 2024. These figures describe changing market valuations rather than operating revenue and should be understood in their respective time contexts. In 2020, the company formalized a strategy focused on organic development of its Wrocław center, the creation or expansion of studios in other locations, and potential mergers or acquisitions involving studios and development teams. Its operating footprint came to include additional locations in Warsaw, Berlin, Bucharest, and Verona. The company also reported strong international exposure: the cited 2020 bookings structure assigned 41.3 percent to North America, 39.3 percent to Europe, 14.1 percent to Asia, and 5.3 percent to other markets. Approximately 96 percent of sales was attributed to micropayments, reflecting the company's free-to-play and live-service operating model. Expansion through acquisitions became part of this strategy. In 2021, Ten Square Games acquired RORTOS, an Italian developer of mobile flight simulators. This transaction added a new genre and specialist development capability to the group. In March 2022, the company announced the purchase of a 24.8 percent interest in Gamesture, a Polish studio, for approximately US$3.5 million according to the cited reference. Both transactions illustrate the company's effort to combine internally developed games with external studios and intellectual property. Leadership changed in April 2023, when Andrzej Ilczuk was appointed chief executive officer in succession to Maciej Zużałek. The company remains active in international mobile-game development and publishing. The cited reference describes more than 320 employees and over 21 million active players, while also noting that Ten Square Games has released more than 200 games since its establishment. Its identity continues to rest on globally distributed hobby games, recurring content, competitive play, and in-app monetization.

• 2023

  Andrzej Ilczuk becomes CEO

  [1]Ten Square Gamesen.wikipedia.org

  Andrzej Ilczuk became chief executive officer, succeeding Maciej Zużałek.

• 2022

  Minority investment in Gamesture

  [1]Ten Square Gamesen.wikipedia.org

  The company acquired a 24.8 percent stake in Polish studio Gamesture.

• 2021

  RORTOS acquired

  [1]Ten Square Gamesen.wikipedia.org

  Ten Square Games acquired Italian mobile flight-simulation developer RORTOS.

• 2020

  Hunting Clash launches

  [1]Ten Square Gamesen.wikipedia.org

  The company released Hunting Clash, a realistic hunting-simulation game.

• 2020

  Organic-growth and acquisition strategy announced

  [1]Ten Square Gamesen.wikipedia.org

  The company announced plans to develop its Wrocław hub, establish additional studios, and pursue selected acquisitions.

• 2018

  Warsaw Stock Exchange listing

  [1]Ten Square Gamesen.wikipedia.org

  Ten Square Games became publicly traded on the Warsaw Stock Exchange.

• 2017

  Fishing Clash and Wild Hunt launch

  [1]Ten Square Gamesen.wikipedia.org

  Ten Square Games released Fishing Clash and Wild Hunt, establishing major fishing and hunting franchises.

• 2014

  Let's Fish expands to mobile

  [1]Ten Square Gamesen.wikipedia.org

  Let's Fish was brought to mobile devices, expanding its international distribution.

• 2012

  Let's Fish released for desktop

  [1]Ten Square Gamesen.wikipedia.org

  The company released Let's Fish for desktop, beginning the development of one of its best-known fishing-game properties.

• 2011

  Company founded in Wrocław

  [1]Ten Square Gamesen.wikipedia.org

  Maciej Popowicz and Arkadiusz Pernal founded Ten Square Games in a small apartment in Wrocław.

An international mobile-game developer focused on accessible, highly replayable hobby and simulation experiences, especially fishing and hunting games. Its products are positioned around realistic settings, collection and progression systems, competitive events, and free-to-play monetization.

• Fishing simulation · 2012

  Let's Fish

  Let's Fish is a fishing game released for desktop in 2012 and for mobile devices in 2014. It allows players to visit more than 40 realistic or realistically inspired fishing locations, including environments associated with Rio Negro, Alaska, fjords, and Lake Baikal. Players pursue different fish species and participate in tournaments, world championships, and other competitive activities. The title was Ten Square Games' first major international success.

• Fishing and competitive sports game · 2017

  Fishing Clash

  Fishing Clash combines fishing-simulation mechanics with competitive sports-game systems. Players travel to different fishing locations, catch species-specific fish, improve their progression, and compete in tournaments and rankings. It became Ten Square Games' best-selling game and a central commercial property. The company later obtained a license to publish the game in China, extending its international distribution.

• Hunting action game · 2017

  Wild Hunt

  Wild Hunt is an action-oriented hunting game built around realistic hunting locations across different continents. Its gameplay uses travel, animal encounters, shooting, and progression systems to create a globally themed outdoor experience. The title broadened Ten Square Games' portfolio from fishing into hunting and helped establish the company as a specialist in hobby and simulation-oriented mobile games.

• Hunting simulation · 2020

  Hunting Clash

  Hunting Clash is a realistic hunting simulator released in 2020. It offers hunting locations, animal species, progression, and competitive elements in a free-to-play mobile format. The game expanded the company's hunting line after Wild Hunt and later reached the top 250 grossing games on Google Play in the United States, according to the cited reference.

• Mobile flight simulation

  RORTOS flight-simulation portfolio

  The RORTOS portfolio comprises mobile flight-simulation games developed by the Italian studio acquired by Ten Square Games in 2021. The acquisition added aviation and flight simulation to Ten Square Games' existing concentration in fishing, hunting, and outdoor hobby products.

• 2023

  Change chief executive officerOther

  Background

  The company changed its executive leadership as it continued operating an international, publicly listed mobile-game business.

  Action taken

  Andrzej Ilczuk was appointed CEO in April 2023, replacing Maciej Zużałek.

  Aftermath

  Ilczuk became the company's chief executive and is identified in the cited material as the current CEO.

  Source

• 2022

  Take a minority stake in GamestureM&A

  Background

  The investment formed part of Ten Square Games' broader strategy of cooperating with or acquiring external development studios.

  Action taken

  Ten Square Games acquired a 24.8 percent interest in Polish studio Gamesture for approximately US$3.5 million, according to the cited reference.

  Aftermath

  The transaction gave Ten Square Games a minority position in another Polish game developer.

  Purchase price. Approximately US$3.5 million (March 2022)

  Source

• 2021

  Acquire RORTOSM&A

  Background

  Ten Square Games wanted to add new genres and specialist development capabilities to its mobile-game portfolio.

  Action taken

  The company acquired RORTOS, an Italian developer of mobile flight-simulation games.

  Aftermath

  The transaction expanded Ten Square Games into mobile flight simulation.

  Source

• 2021

  Expand Fishing Clash distribution into ChinaStrategy

  Background

  Fishing Clash was the company's leading commercial title and Ten Square Games pursued additional international publishing opportunities.

  Action taken

  The company acquired a license to publish Fishing Clash in China.

  Aftermath

  The arrangement gave the game a route into the Chinese mobile-games market.

  Source

• 2020

  Adopt an organic-growth and acquisition strategyStrategy

  Background

  Ten Square Games sought to scale its Wrocław development center while expanding its international studio footprint and broadening its capabilities beyond internally produced games.

  Action taken

  The company announced further organic development, new studios in other locations, and possible mergers or acquisitions involving Polish and international studios or teams.

  Aftermath

  The strategy was followed by the acquisition of RORTOS in 2021 and the minority investment in Gamesture in 2022.

  Source

• 2023

  Andrzej Ilczuk appointed chief executive officer[1]Ten Square Gamesen.wikipedia.org

  Leadership change

  Andrzej Ilczuk became chief executive officer in April 2023, replacing Maciej Zużałek.

• 2022

  Ten Square Games acquires a minority stake in Gamesture[1]Ten Square Gamesen.wikipedia.org

  M&A

  The company announced the acquisition of a 24.8 percent stake in Polish game studio Gamesture for approximately US$3.5 million, according to the cited reference.

• 2021

  Ten Square Games enters mobile flight simulation through RORTOS acquisition[1]Ten Square Gamesen.wikipedia.org

  M&A · Product launch

  The company acquired RORTOS, an Italian developer specializing in mobile flight-simulation games, broadening its portfolio beyond fishing and hunting.

• 2021

  Fishing Clash receives a China publishing license[1]Ten Square Gamesen.wikipedia.org

  Other

  Ten Square Games acquired a license to publish Fishing Clash in China, supporting the title's expansion into an additional major mobile-game market.

• 2020

  Ten Square Games announces a growth strategy centered on organic development and acquisitions[1]Ten Square Gamesen.wikipedia.org

  Other

  The company outlined a strategy to expand its Wrocław development hub, establish studios in additional locations, and consider mergers or acquisitions involving Polish and international studios or teams.

• 2020

  Fishing Clash becomes the company's leading commercial title[1]Ten Square Gamesen.wikipedia.org

  Product generation · Other

  Fishing Clash was reported as the company's best-selling game and as a major contributor to its commercial performance. The cited reference reports EUR 126 million in sales for the title in 2020.

• 2018

  Ten Square Games begins trading on the Warsaw Stock Exchange[1]Ten Square Gamesen.wikipedia.org

  Other

  The company became publicly traded on the Warsaw Stock Exchange. The cited reference reports an initial public offering capitalization of PLN 335 million.

1. 1Ten Square Gamesen.wikipedia.org